Dapper Labs invented the modern digital collectible — CryptoKitties, NBA Top Shot, and now Disney Pinnacle. We began as a venture studio with a high-innovation culture, and after riding this market's full boom and bust, we've come back to those roots: a lean, AI-native team that ships fast and builds with the strongest brand partners in the world.
Growth Lead
Location
USA Timezones
Posted
4 days ago
Salary
$150K - $180K / year
Seniority
Lead
Job Description
Growth Lead
Dapper Labs
Role Description This role exists to turn fandom into collecting — one irresistible drop at a time. Disney Pinnacle is digital pin collecting built with the Walt Disney Company. Your job is to make Disney Pinnacle the place that fandom turns into collecting — the centerpiece of Disney collecting culture. This happens one drop at a time, where the story, the scarcity, and the reason to tell your friends are a single designed object. - Write the story each drop tells — which characters, what moment, why now, and the creative brief that flows from it. - Design the economy that makes the story true — pack tiers, rarity and scarcity design, mint counts, pricing, sequencing, timing. - Run the growth-experiment portfolio — every bet written down with a hypothesis, a cost, and what would prove it wrong. - Make the case in writing — to our leadership and our partners. - Drive each campaign through the calendar — owned channels and lifecycle, from pre-drop hype to drop day to the post-drop push into trading. A quarter in the life: - Your first days, you make something already in flight measurably better. - Your first couple of weeks, you ship something of your own — a lifecycle campaign or a small activation. - Your first month, you run the back half of a major drop already in motion and ship a smaller campaign end to end yourself. - By month three you've taken a drop from concept to launch on the fast path — story, economy, and campaign yours end to end. Qualifications - Story fused with game design. - Exceptional writing. - Extreme AI-nativeness. Requirements - Deep Disney, fandom, or collectibles fluency. - LiveOps or drop-calendar experience. - Experiment rigor. Benefits - Meaningful equity. - Comprehensive health coverage. - Flexible time off. - Remote-first setup. Company Description Dapper Labs invented the modern digital collectible — CryptoKitties, NBA Top Shot, and now Disney Pinnacle. We began as a venture studio with a high-innovation culture, and after riding this market's full boom and bust, we've come back to those roots: a lean, AI-native team that ships fast and builds with the strongest brand partners in the world.
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