• Build and manage marketing plans that support business growth goals.• Identify new ways to attract customers and improve customer retention.• Track market trends, customer behaviour, and competitor activities to improve strategy.• Ensure marketing activities support revenue growth and business priorities.• Maintain a clear and consistent brand message across all customer-facing channels.• Improve how customers see and experience the company’s brand.• Ensure all campaigns and communications reflect the company’s values and positioning.• Protect and strengthen brand reputation in the market.• Lead the planning and delivery of marketing campaigns across different channels.• Ensure campaigns are well organized, delivered on time, and achieve clear business goals.• Improve campaign performance using data, testing, and customer feedback.• Support customer engagement across the full customer journey.• Identify and manage strategic partnerships that support growth goals.• Work with external partners to improve visibility, customer reach, and business opportunities.• Support business development efforts through marketing initiatives and relationship management.• Lead and support marketing team members to deliver strong results.• Set clear goals, provide feedback, and improve team performance.• Work closely with sales, product, operations, and leadership teams to align priorities.• Improve processes that help the team work faster and better.• Track marketing performance using clear reports and measurable goals.• Use data to make better decisions and improve future campaigns.• Manage budgets responsibly and ensure strong return on investment.• Present updates and recommendations to senior leadership.

• Deliver profitable and sustainable growth for a portfolio of DTC e-commerce brands by leading commercial strategy, customer acquisition planning, creative direction, and performance marketing initiatives. • Oversee paid social strategy across Meta and TikTok, ensuring activity remains aligned with wider commercial objectives and growth plans. • Guide Senior Paid Social Managers on account strategy, campaign structures, testing frameworks, and scaling initiatives that improve performance and efficiency. • Review account performance regularly, identifying opportunities to accelerate growth, improve acquisition efficiency, and maximise return on investment. • Champion best practices across media buying, testing methodologies, measurement frameworks, and performance analysis. • Serve as the primary strategic contact for assigned clients, building trusted relationships with founders, leadership teams, and key stakeholders. • Facilitate high-level strategic discussions that help clients make informed decisions around growth, investment, customer acquisition, and commercial priorities. • Drive client retention and account expansion through exceptional strategic leadership and measurable commercial impact.

Role Description As a Associate Team Lead Growth, you’ll play a key role in driving the performance of Homa’s live mobile game portfolio. You will own the execution of game-level growth strategies, manage a team of junior Growth Specialists, and operate at the intersection of UA, monetization, and product — using data, AI, and creative thinking to unlock scale on games that millions of players enjoy. Your main responsibilities will include: - Own live portfolio growth — execute the growth strategy for assigned live games, drive ROI improvement through AB testing, ad network optimization, and data-informed iteration. - Lead a team — manage 2–3 junior Growth Specialists, set clear expectations, develop their skills, and hold them accountable to outcomes. - Drive cross-team execution — collaborate closely with Monetization and Product teams to align on priorities, launch the right tests, and turn insights into game improvements. - Activate the right ad networks — identify and prioritize ad network models that fit each game’s stage and KPIs, executing with speed to capture scale opportunities. - Build smarter with AI — use AI tools every day to analyze data across games, automate processes, and continuously find new ways to operate with more leverage. This is a great opportunity to rebuild a growth team from the ground up, own a real portfolio with full autonomy, and make outsized impact fast in one of Europe’s most ambitious mobile gaming companies. Qualifications - Proven cross-team collaboration skills — you’ve worked with Product, Monet, or Data teams and driven real joint outcomes without being managed. - Strong data analysis ability — you read performance metrics fluently, identify opportunities others miss, and make confident decisions. - An AI-native mindset — you actively use AI tools to get more done, build smarter processes, and explore new approaches daily. - A creative, outside-the-box approach to growth — you think beyond campaign management and bring fresh angles to performance challenges. - The ability to lead people — you set clear expectations, give direct feedback, and push a team toward results without micromanaging. Requirements - Experience managing a small team or mentoring junior team members (bonus points). - Hands-on exposure to offerwall networks, gaming SDK monetization, or live game AB testing (bonus points). - Background in ad creatives or social trend spotting (bonus points). - Experience building automations or tools using AI (e.g. MCP-based workflows, cross-game data analysis) (bonus points). Benefits - 🏥 Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more. - 🏢 Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces. - 🌍 Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments. - 🌐 Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. - ✈️ Team Gatherings: Join us for occasional team gatherings and off-site retreats (Workations) to connect, recharge, and celebrate. - 📈 Performance Reviews: Every six months, we reflect on your progress, recognize achievements, and align on development goals. - 💻 Equipment Support: From day one, we’ll provide everything you need, including a home office setup allowance if working remotely.

Role Description As a Junior Growth Specialist, you'll play a key role in driving the performance of our live mobile game portfolio. You will work at the intersection of social trends, creative strategy, and AI-powered execution — turning what’s working on TikTok and social platforms today into growth momentum for our games tomorrow. - Hunt and translate trends — monitor TikTok, ad libraries, and social platforms daily to surface high-potential hooks and turn them into actionable creative strategies for assigned games. - Own your games — manage growth execution on your assigned live titles, track performance, identify opportunities, and iterate fast based on results. - Build smarter with AI — use AI tools every day to analyze data, automate workflows, and find new ways to move faster and think bigger. - Execute with precision — collaborate with the UA and Product teams to launch and optimize test campaigns that drive measurable uplift. - Push the bar — bring fresh energy, creative thinking, and a relentless desire to find what works — then do more of it. This is a great opportunity to own real games from day one, build your growth toolkit in an AI-first environment, and fast-track your career at one of Europe’s most ambitious mobile gaming companies. Qualifications - A sharp eye for trends — you live on TikTok, you know what’s going viral and why, and you can connect dots from social culture to a game’s audience. - An AI-native mindset — you already use AI tools to get things done faster, build processes, and experiment with new approaches without being asked. - Energy and ownership — you don’t wait to be told what to do; you identify the next thing and go after it. - A creative, outside-the-box approach — you think differently about problems and get excited by testing new ideas. - Strong communication skills — you can work across teams, explain your thinking clearly, and align people around a direction. Requirements - Previous experience in ad creatives, performance marketing, or social content production. - Basic exposure to mobile UA, growth hacking, or community building. - Knowledge of tools like Meta Ad Library, UA8, or similar trend/analytics platforms. Benefits - 🏥 Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more. - 🏢 Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces. - 🌍 Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments. - 🌐 Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation. - ✈️ Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats (Workations as we name them) to connect, recharge, and celebrate. - 📈 Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals. - 💻 Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you’re working remotely.