• Design assets for marketing campaigns across email, paid media, social, landing pages, etc. • Take campaign and creative briefs from channel owners and turn them into effective visual concepts and finished assets. • Balance speed and quality while managing multiple projects, deadlines, and stakeholder needs. • Create design work across a wide range of formats, including website and landing page visuals, email marketing assets, paid social and display ads, social graphics and informational posts, and presentation or internal support materials. • Deliver clean, organized, final files that are easy to use, hand off, and adapt across channels. • Apply established brand guidelines across all creative work to ensure consistency in visual identity, messaging, and tone. • Use strong design instincts to make smart choices around layout, typography, hierarchy, imagery, and channel-specific best practices. • Help maintain and improve reusable design systems, templates, components, and creative patterns. • Review work carefully for accuracy, polish, and alignment with brand standards before it goes live. • Work directly with channel owners to understand the goal of each request, the intended audience, and what success looks like. • Manage feedback in a clear, practical way by asking clarifying questions, organizing revisions, and keeping projects moving. • Offer thoughtful design recommendations when a request could be improved based on brand standards, user experience, channel performance, or creative best practices. • Collaborate with marketing, product, sales, and other internal teams to support business needs across the portfolio.

• Este profissional será responsável por transformar soluções complexas de tecnologia (B2B) em comunicações claras, persuasivas e alinhadas aos nossos pilares de governança e inovação. • Criar conteúdos para diferentes formatos (Landing Pages, E-mail Marketing, Artigos, Roteiros de Vídeo, Materiais Ricos e Social Media). • Garantir consistência, clareza e autoridade em todas as peças entregues de acordo com as diretrizes de branding e tom de voz. • Aplicar técnicas de SEO para otimização de conteúdo, focando em conversão e autoridade orgânica. • Adaptar a narrativa conforme a prioridade de negócio e persona. • Produzir materiais para eventos e campanhas, colaborando em projetos estratégicos.

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements • Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy • Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing • Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering • Create compelling messaging frameworks tailored to key customer segments and regional needs • Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs • Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns • Develop engaging content to support thought leadership, demand generation, and customer education • Coordinate global clinical content strategy in collaboration with medical and R&D teams • Establish KPIs and metrics to track campaign performance and marketing effectiveness

Role Description The International Omnichannel Marketing Specialist supports the development and execution of integrated omnichannel marketing initiatives across the Pelvic Health international (OUS) business. This role partners closely with global and regional stakeholders to deliver consistent, customer-centric content across digital and non-digital channels. The specialist actively contributes to content creation and copywriting while leading orchestration, optimization, and performance tracking of campaigns and communications. The position plays a key role in connecting marketing strategy with field execution by leveraging marketing automation, AI-enabled tools, and Salesforce insights to improve effectiveness and efficiency. The role is available in multiple locations and may be performed remotely. A Day in the Life - Omnichannel Strategy & Content Planning - Support the definition and execution of international omnichannel content and communication strategies aligned with business priorities. - Coordinate and contribute to editorial planning, campaign orchestration, and content governance across regions. - Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies. - Help design customer personas and integrated customer and patient journeys across channels. - Content Creation & Campaign Execution - Actively create, adapt, and elevate marketing content, including copywriting for digital campaigns, emails, web content, social media, internal communications, and field assets. - Collaborate with International Marketing, Customer Experience, Downstream teams, and countries to execute omnichannel campaigns. - Coordinate the full content lifecycle, from briefing and creation to approval, deployment, and ongoing optimization. - Manage and contribute to product, therapy, and campaign content, including connected digital assets such as banners, videos, PDFs, and e-brochures. - Ensure all content aligns with Medtronic brand standards and compliance requirements. - Tools, Automation & Enablement - Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation. - Support centralization and enablement of digital tools and assets to drive scalability and re-use across geographies. - Use Salesforce and other CRM and digital platforms to connect campaigns with field execution and customer touchpoints. - Performance Tracking & Optimization - Monitor KPIs and analyze customer, sales, and marketing data across digital and face-to-face touchpoints. - Translate insights into optimization recommendations to improve omnichannel effectiveness and communication impact. - Support budget tracking and resource planning in collaboration with marketing leadership. Qualifications - Strong understanding of the digital marketing ecosystem, including email, web, social media, SEO/SEM, paid media, and account-based marketing. - Excellent storytelling and copywriting skills, with the ability to translate data, insights, and value propositions into clear, compelling narratives. - Hands-on experience creating and optimizing marketing content including video editing knowledge across multiple channels. - Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools. - Proven ability to use AI tools to increase efficiency and improve marketing execution. - Solid understanding of customer journey mapping, audience segmentation, and rule- or behavior-based communications. - Strong analytical mindset with the ability to interpret performance data and apply insights. - Ability to work effectively in a complex, international, matrix environment. - Strong collaboration, organizational, and communication skills. Benefits - Medtronic offers a competitive Salary and flexible Benefits Package. - A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. - We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. - Pay range / Rango salarial / Intervalo salarial / Fascia retributiva / Tranche de salaire / Gehaltsband / Salaribereik: - Belgium: 77,600.00 EUR - 116,400.00 EUR - Czechia: 944,000.00 CZK - 1,416,000.00 CZK - France: 60,000.00 EUR - 90,000.00 EUR - Germany: 74,400.00 EUR - 111,600.00 EUR - Ireland: 63,680.00 EUR - 95,520.00 EUR - Poland: 165,600.00 PLN - 248,400.00 PLN - Spain: 51,680.00 EUR - 77,520.00 EUR - United Kingdom: 54,400.00 GBP - 81,600.00 GBP