• Este profissional será responsável por transformar soluções complexas de tecnologia (B2B) em comunicações claras, persuasivas e alinhadas aos nossos pilares de governança e inovação. • Criar conteúdos para diferentes formatos (Landing Pages, E-mail Marketing, Artigos, Roteiros de Vídeo, Materiais Ricos e Social Media). • Garantir consistência, clareza e autoridade em todas as peças entregues de acordo com as diretrizes de branding e tom de voz. • Aplicar técnicas de SEO para otimização de conteúdo, focando em conversão e autoridade orgânica. • Adaptar a narrativa conforme a prioridade de negócio e persona. • Produzir materiais para eventos e campanhas, colaborando em projetos estratégicos.

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements • Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy • Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing • Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering • Create compelling messaging frameworks tailored to key customer segments and regional needs • Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs • Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns • Develop engaging content to support thought leadership, demand generation, and customer education • Coordinate global clinical content strategy in collaboration with medical and R&D teams • Establish KPIs and metrics to track campaign performance and marketing effectiveness

Role Description The International Omnichannel Marketing Specialist supports the development and execution of integrated omnichannel marketing initiatives across the Pelvic Health international (OUS) business. This role partners closely with global and regional stakeholders to deliver consistent, customer-centric content across digital and non-digital channels. The specialist actively contributes to content creation and copywriting while leading orchestration, optimization, and performance tracking of campaigns and communications. The position plays a key role in connecting marketing strategy with field execution by leveraging marketing automation, AI-enabled tools, and Salesforce insights to improve effectiveness and efficiency. The role is available in multiple locations and may be performed remotely. A Day in the Life - Omnichannel Strategy & Content Planning - Support the definition and execution of international omnichannel content and communication strategies aligned with business priorities. - Coordinate and contribute to editorial planning, campaign orchestration, and content governance across regions. - Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies. - Help design customer personas and integrated customer and patient journeys across channels. - Content Creation & Campaign Execution - Actively create, adapt, and elevate marketing content, including copywriting for digital campaigns, emails, web content, social media, internal communications, and field assets. - Collaborate with International Marketing, Customer Experience, Downstream teams, and countries to execute omnichannel campaigns. - Coordinate the full content lifecycle, from briefing and creation to approval, deployment, and ongoing optimization. - Manage and contribute to product, therapy, and campaign content, including connected digital assets such as banners, videos, PDFs, and e-brochures. - Ensure all content aligns with Medtronic brand standards and compliance requirements. - Tools, Automation & Enablement - Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation. - Support centralization and enablement of digital tools and assets to drive scalability and re-use across geographies. - Use Salesforce and other CRM and digital platforms to connect campaigns with field execution and customer touchpoints. - Performance Tracking & Optimization - Monitor KPIs and analyze customer, sales, and marketing data across digital and face-to-face touchpoints. - Translate insights into optimization recommendations to improve omnichannel effectiveness and communication impact. - Support budget tracking and resource planning in collaboration with marketing leadership. Qualifications - Strong understanding of the digital marketing ecosystem, including email, web, social media, SEO/SEM, paid media, and account-based marketing. - Excellent storytelling and copywriting skills, with the ability to translate data, insights, and value propositions into clear, compelling narratives. - Hands-on experience creating and optimizing marketing content including video editing knowledge across multiple channels. - Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools. - Proven ability to use AI tools to increase efficiency and improve marketing execution. - Solid understanding of customer journey mapping, audience segmentation, and rule- or behavior-based communications. - Strong analytical mindset with the ability to interpret performance data and apply insights. - Ability to work effectively in a complex, international, matrix environment. - Strong collaboration, organizational, and communication skills. Benefits - Medtronic offers a competitive Salary and flexible Benefits Package. - A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. - We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. - Pay range / Rango salarial / Intervalo salarial / Fascia retributiva / Tranche de salaire / Gehaltsband / Salaribereik: - Belgium: 77,600.00 EUR - 116,400.00 EUR - Czechia: 944,000.00 CZK - 1,416,000.00 CZK - France: 60,000.00 EUR - 90,000.00 EUR - Germany: 74,400.00 EUR - 111,600.00 EUR - Ireland: 63,680.00 EUR - 95,520.00 EUR - Poland: 165,600.00 PLN - 248,400.00 PLN - Spain: 51,680.00 EUR - 77,520.00 EUR - United Kingdom: 54,400.00 GBP - 81,600.00 GBP

• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene • Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment • Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging • Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping • Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization • Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge • Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives • Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency • Build and optimize prospect nurture sequences that convert leads into clients • Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream) • A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics • Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications • Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value • Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers • Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement • Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience • Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol • Use Liquid logic and dynamic content to personalize messaging at scale across all channels • Champion suppression logic and frequency capping to protect client experience and deliverability • Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions • Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV • Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance • Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements • Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership • Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance • Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers • Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences • Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies • Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy