• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene • Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment • Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging • Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping • Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization • Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge • Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives • Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency • Build and optimize prospect nurture sequences that convert leads into clients • Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream) • A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics • Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications • Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value • Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers • Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement • Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience • Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol • Use Liquid logic and dynamic content to personalize messaging at scale across all channels • Champion suppression logic and frequency capping to protect client experience and deliverability • Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions • Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV • Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance • Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements • Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership • Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance • Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers • Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences • Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies • Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

Role Description We are seeking a detail-oriented Marketing Coordinator to support the day-to-day implementation of marketing initiatives for a growing professional services organization. This role is ideal for someone who enjoys content creation, website management, social media execution, and maintaining structured marketing processes. The position offers an opportunity to contribute to a variety of marketing activities while developing valuable digital marketing skills. This is an execution-focused role, not a strategy or ownership one, making it perfect for someone who thrives on following established workflows. - Create, format, and publish approximately 4 blog posts based on established marketing plans. - Upload and manage blog posts in WordPress, including images, internal links, and basic SEO fields. - Refresh and update existing website content as directed. - Schedule and publish social media content using approved tools and templates. - Repurpose blog content into social media posts while maintaining brand consistency. - Execute LinkedIn outreach activities and support page growth initiatives. - Perform website updates, including content changes, image updates, and landing page creation. - Assist with backlink-building activities, directory submissions, and citation management. - Track backlink performance and identify broken or removed links. - Complete website updates and content changes based on client ticket requests. - Build and maintain quarterly marketing execution plans. - Update marketing scorecards and reporting dashboards with required performance data. - Monitor execution progress and flag issues when necessary. Qualifications - Experience working with WordPress, Waalaxy, Publer, and Semrush. - Proficiency with Canva or similar graphic design tools. - Experience managing LinkedIn marketing, including page growth and targeted outreach. - Basic understanding of content marketing principles. - Familiarity with SEO fundamentals and content optimization. - Strong attention to detail and ability to follow structured processes. - Ability to manage recurring tasks consistently and accurately. - Strong written communication and content formatting skills. - Experience in a marketing, content creation, or related role (1–3 years preferred). - Ability to work independently while following established workflows. Requirements - Schedule & availability: 8.00am to 12.00pm MST. This is a part-time position with potential of becoming a full-time position based on availability and performance. - Fully remote work environment. - Stable, long-term collaboration. - Clear scope of responsibilities and structured workflows. - Training and onboarding support. - Opportunity to work with international teams. - Exposure to modern tools and professional processes. - Supportive and collaborative work culture. - Opportunity for skill development and career growth. Benefits - Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours. - You’ll follow the client’s company guidelines, communication practices, and workflows, ensuring seamless collaboration. - Your performance will be measured to ensure alignment with client expectations and project objectives. - You might need to complete training to fully understand your role, tools, and client processes. - Commitment and responsibility are essential. We work with clients who rely on your dedication to deliver consistent, high-quality results. Company Description At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. Ready to grow your career with us? Apply only if you are ready to commit, learn, and take ownership of your role.

• Manage and maintain executives’ and team calendars, scheduling meetings and coordinating appointments. • Handle incoming emails and correspondence, triaging and responding as appropriate. • Organize and maintain digital and physical filing systems, ensuring documents are accurate and accessible. • Create and maintain SOPs. • Assist in coordinating travel arrangements, including flights, accommodation, and itineraries. • Prepare meeting notes and follow up on action items from meetings. • Assist in the development and scheduling of content across social media platforms. • Draft, proofread, and distribute marketing materials including newsletters, emails, and promotional content. • Coordinate with external designers, agencies, or printers on marketing collateral. • Track and report on social media engagement metrics and campaign performance. • Manage posting and engagement on social media platforms (LinkedIn and Instagram). • Gather missing receipts from various sources. • Process and reconcile employee expenses in a timely and accurate manner. • Set up bills for payment. • Code and submit invoices and expenses to the appropriate GL codes. • Ensure expenses are approved and reimbursed in accordance with company policy. • Assist in preparing monthly expense summaries and reports for review.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Managing Consultant/ Director of Marketing Services, Advisors & Consulting Services Senior Managing Consultant, Advisors - Marketing Services Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience. Roles and Responsibilities Client Impact - Lead complex client engagements across a range of industries and problem statements - Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data - Own senior client relationships from mid-level to C-suite - Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations Team Collaboration & Culture - Guide team through complex problem solving to business-focused solutions and recommendations that drive client value - Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels - Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital - Provide marketplace perspectives and insights - Lead on-the-job training, coaching, and mentorship to both direct and outside team members - Understand various marketing specializations and relationships between areas Qualifications Basic qualifications - Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing - Experience coaching and leading teams across large, strategic engagements with third parties - Experience leading vendor and senior client relationships - Deep knowledge of business KPIs, financials, and organizational leadership - Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities - Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership - Advanced Word, Excel, and PowerPoint skills - Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment - Ability to communicate effectively in English and the local office language (if applicable) - Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred qualifications - Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management - Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors - Experience with data visualization tools (e.g., Tableau, Power BI) - Experience leading delivery and implementation of complex solutions and measuring impact on clients' business - Relevant industry expertise and/or experience in product, sales, or marketing technology - MBA or master's degree with specialization in marketing or digital (not required) Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.