• Deliver Mondelēz International Perfect Store agenda identifying relevant growth potentials via customer & shopper analysis and implement/develop actionable measures • Design Picture of Success for key customers in regard to shelf, secondary placement and promotion efficiency • Lead Category Management projects with key customers • Equip Sales Teams with relevant materials and tools and train/steer them to efficiently execute perfect store related topics • Support development of annual trade negotiations • Develop plans and ideas to drive and improve future business of Mondelēz International

• Design assets for marketing campaigns across email, paid media, social, landing pages, etc. • Take campaign and creative briefs from channel owners and turn them into effective visual concepts and finished assets. • Balance speed and quality while managing multiple projects, deadlines, and stakeholder needs. • Create design work across a wide range of formats, including website and landing page visuals, email marketing assets, paid social and display ads, social graphics and informational posts, and presentation or internal support materials. • Deliver clean, organized, final files that are easy to use, hand off, and adapt across channels. • Apply established brand guidelines across all creative work to ensure consistency in visual identity, messaging, and tone. • Use strong design instincts to make smart choices around layout, typography, hierarchy, imagery, and channel-specific best practices. • Help maintain and improve reusable design systems, templates, components, and creative patterns. • Review work carefully for accuracy, polish, and alignment with brand standards before it goes live. • Work directly with channel owners to understand the goal of each request, the intended audience, and what success looks like. • Manage feedback in a clear, practical way by asking clarifying questions, organizing revisions, and keeping projects moving. • Offer thoughtful design recommendations when a request could be improved based on brand standards, user experience, channel performance, or creative best practices. • Collaborate with marketing, product, sales, and other internal teams to support business needs across the portfolio.

• Este profissional será responsável por transformar soluções complexas de tecnologia (B2B) em comunicações claras, persuasivas e alinhadas aos nossos pilares de governança e inovação. • Criar conteúdos para diferentes formatos (Landing Pages, E-mail Marketing, Artigos, Roteiros de Vídeo, Materiais Ricos e Social Media). • Garantir consistência, clareza e autoridade em todas as peças entregues de acordo com as diretrizes de branding e tom de voz. • Aplicar técnicas de SEO para otimização de conteúdo, focando em conversão e autoridade orgânica. • Adaptar a narrativa conforme a prioridade de negócio e persona. • Produzir materiais para eventos e campanhas, colaborando em projetos estratégicos.

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements • Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy • Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing • Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering • Create compelling messaging frameworks tailored to key customer segments and regional needs • Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs • Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns • Develop engaging content to support thought leadership, demand generation, and customer education • Coordinate global clinical content strategy in collaboration with medical and R&D teams • Establish KPIs and metrics to track campaign performance and marketing effectiveness