Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Managing Consultant/ Director of Marketing Services, Advisors & Consulting Services Senior Managing Consultant, Advisors - Marketing Services Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience. Roles and Responsibilities Client Impact - Lead complex client engagements across a range of industries and problem statements - Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data - Own senior client relationships from mid-level to C-suite - Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations Team Collaboration & Culture - Guide team through complex problem solving to business-focused solutions and recommendations that drive client value - Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels - Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital - Provide marketplace perspectives and insights - Lead on-the-job training, coaching, and mentorship to both direct and outside team members - Understand various marketing specializations and relationships between areas Qualifications Basic qualifications - Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing - Experience coaching and leading teams across large, strategic engagements with third parties - Experience leading vendor and senior client relationships - Deep knowledge of business KPIs, financials, and organizational leadership - Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities - Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership - Advanced Word, Excel, and PowerPoint skills - Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment - Ability to communicate effectively in English and the local office language (if applicable) - Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred qualifications - Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management - Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors - Experience with data visualization tools (e.g., Tableau, Power BI) - Experience leading delivery and implementation of complex solutions and measuring impact on clients' business - Relevant industry expertise and/or experience in product, sales, or marketing technology - MBA or master's degree with specialization in marketing or digital (not required) Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Plan and execute digital marketing campaigns aligned with the company's commercial objectives; • Develop strategies for lead generation, qualification and nurturing; • Create editorial briefs, copy and content for social media, blog, email marketing, landing pages, presentations and sales materials; • Prepare and send email marketing campaigns to customers, prospects, partners, automakers (OEMs) and associations; • Support the creation of prospecting materials, sales presentations, case studies and product launches; • Plan and manage the company's editorial and promotional calendar; • Manage and update Alpes One's digital channels; • Monitor performance of the website, blog, social media, campaigns and landing pages; • Track KPIs such as traffic, reach, engagement, leads, conversions, CPL, CAC, ROI and opportunities generated; • Create performance reports and present analyses and recommendations; • Identify opportunities to improve campaigns and communication channels; • Implement SEO strategies to improve Alpes One's search engine positioning; • Support initiatives to expand the brand's presence in AI tools and search engines; • Collaborate with vendors, agencies, designers, videographers and partners; • Monitor paid media campaigns on Google, Meta, LinkedIn and other platforms; • Develop creative briefs for assets, ads, videos, presentations and corporate materials; • Review materials to ensure quality, clarity, standardization and alignment with company identity; • Support planning and execution of events, trade shows, webinars, training sessions and relationship-building activities; • Develop joint marketing actions with automakers, brand associations and partner companies; • Support the commercial team with materials, campaigns and information that contribute to generating and converting opportunities; • Conduct market, competitor, trend and audience behavior research; • Contribute to Alpes One's institutional and commercial positioning; • Use artificial intelligence tools to optimize production, analysis and execution of marketing activities; • Ensure deadlines are met and manage the organization of the department's tasks;

• Design and implement marketing campaign strategies to promote the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement]. • Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions. • Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics. • Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns. • Review addressable market to define target audiences and create programs that drive engagement relevant to the audience. • Track and evaluate program effectiveness using qualitative and quantitative methods. • Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed. • Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence. • Serve as internal escalation point for campaign related issues.

• Build and lead a client marketing program focused on retention, expansion, and advocacy across the PNS client base. • Own the Client Advisory Board (CAB) program: charter, recruitment, agenda, and follow-through on insights. • Partner with Enablement and Marketing to develop case studies, testimonials, and outcomes content for PatientConnect, PSE, MediFind, and new offerings. • Build lifecycle campaigns from onboarding through renewal and expansion, in partnership with Client Experience and Client Solutions. • Develop and execute joint marketing programs with strategic partners. • Produce co-branded content, webinars, and events that create mutual lead generation and visibility. • Lead marketing strategy and execution for key industry conferences and proprietary client events. • Design and run a client experiences program: hosted dinners, intimate gatherings, sports and cultural events. • Own the gifting program: thoughtful, well-timed, on-brand, never generic.