Carbel Auto Group

• Criar sites e landing pages a partir das demandas dos clientes, com entrega otimizada para performance (Core Web Vitals e boas notas em PageSpeed Insights); • Produzir e adequar arquivos de imagem (fotos de veículos, banners para websites) usando formatos modernos (WebP/AVIF), compressão adequada e dimensionamento correto para cada contexto de uso, eliminando peso desnecessário sem perder qualidade visual; • Criar peças digitais para sites, e-mail marketing, apresentações comerciais e redes sociais a partir do briefing de clientes internos; • Realizar manutenção nos layouts dos sites para atualização de campanhas e informações, mantendo os padrões de performance já implementados; • Apoiar a revisão das entregas do time de design, identificando falhas técnicas de otimização além de questões estéticas; • Apoiar no desenvolvimento de produtos/serviços internos conforme demandas da gestão e diretoria; • Identificar, analisar e propor melhorias nos processos do setor de design, sua interface com outras áreas e nas ferramentas digitais da Alpes; • Executar demais atividades correlacionadas solicitadas pela liderança imediata.

• Use advanced sales techniques to guide qualified leads through the sales funnel and convert them into customers; • Execute strategic approaches to close deals by identifying customer needs, presenting solutions, and overcoming objections; • Generate and present periodic reports to your immediate supervisor to verify that proposed objectives are being met; • Monitor and manage the entire sales cycle, from first contact—creating lists, making calls, scheduling meetings, drafting/closing contracts—ensuring an efficient, results-oriented process; • Perform additional duties related to the role as requested by immediate leadership.

• Apoiar a equipe comercial nas atividades administrativas e operacionais da área; • Criar listas; • Fazer ligações ativas para agendar reuniões; • Apoiar no agendamento e na confirmação de reuniões comerciais; • Cadastrar e atualizar informações de clientes, leads e oportunidades no CRM; • Acompanhar o andamento das oportunidades no funil de vendas; • Realizar follow-ups com clientes e potenciais clientes por telefone, e-mail e WhatsApp; • Identificar oportunidades sem retorno e apoiar sua reativação; • Organizar a agenda dos vendedores e da liderança comercial; • Auxiliar na preparação de relatórios comerciais; • Apoiar o acompanhamento de metas e indicadores da equipe; • Atualizar planilhas, controles internos e informações da operação comercial; • Apoiar o processo de formalização dos novos clientes; • Apoiar pesquisas de mercado e identificação de potenciais clientes; • Trabalhar em conjunto com as equipes de vendas, marketing, atendimento e financeiro; • Contribuir para a organização e melhoria contínua dos processos comerciais.

• Plan and execute digital marketing campaigns aligned with the company's commercial objectives; • Develop strategies for lead generation, qualification and nurturing; • Create editorial briefs, copy and content for social media, blog, email marketing, landing pages, presentations and sales materials; • Prepare and send email marketing campaigns to customers, prospects, partners, automakers (OEMs) and associations; • Support the creation of prospecting materials, sales presentations, case studies and product launches; • Plan and manage the company's editorial and promotional calendar; • Manage and update Alpes One's digital channels; • Monitor performance of the website, blog, social media, campaigns and landing pages; • Track KPIs such as traffic, reach, engagement, leads, conversions, CPL, CAC, ROI and opportunities generated; • Create performance reports and present analyses and recommendations; • Identify opportunities to improve campaigns and communication channels; • Implement SEO strategies to improve Alpes One's search engine positioning; • Support initiatives to expand the brand's presence in AI tools and search engines; • Collaborate with vendors, agencies, designers, videographers and partners; • Monitor paid media campaigns on Google, Meta, LinkedIn and other platforms; • Develop creative briefs for assets, ads, videos, presentations and corporate materials; • Review materials to ensure quality, clarity, standardization and alignment with company identity; • Support planning and execution of events, trade shows, webinars, training sessions and relationship-building activities; • Develop joint marketing actions with automakers, brand associations and partner companies; • Support the commercial team with materials, campaigns and information that contribute to generating and converting opportunities; • Conduct market, competitor, trend and audience behavior research; • Contribute to Alpes One's institutional and commercial positioning; • Use artificial intelligence tools to optimize production, analysis and execution of marketing activities; • Ensure deadlines are met and manage the organization of the department's tasks;

• Lead, monitor and develop the commercial team, including presales professionals and closers; • Define strategies, targets and action plans to grow sales; • Translate company objectives into individual and team targets; • Monitor the pipeline, opportunities in negotiation and closing forecasts on a daily basis; • Ensure correct use and updating of the CRM by the team; • Monitor commercial KPIs, identifying bottlenecks and opportunities for improvement; • Conduct follow-up meetings, results alignment sessions and pipeline reviews; • Provide individual feedback (one-on-one) and performance evaluations; • Develop sales training on negotiation, consultative selling and objection handling; • Support the team in handling strategic and complex negotiations; • Participate in commercial meetings with larger or strategically relevant clients; • Structure and improve processes, methodologies, playbooks, scripts and commercial cadences; • Work with marketing to define campaigns, target audiences and strategies for lead generation; • Align with product, technology, customer support and implementation teams on demands identified during the sales process; • Ensure an organized handover of new clients to the teams responsible for implementation and support; • Create strategies to increase average deal size, recurring sales, upsell and cross-sell; • Track performance by product, segment, channel, region and individual contributor; • Prepare management reports and present the department’s results to executive management; • Produce sales projections and support the development of commercial and budget planning; • Participate in hiring, onboarding and development processes for new team members; • Monitor trends in the automotive, technology and digital marketing markets; • Represent Alpes One at meetings, events, trade shows and strategic industry gatherings;

• Manage a portfolio of clients that includes dealerships and automotive groups • Data intelligence: monitor and take preventive actions with success plans to minimize churn • Upsell: proactively and consultatively identify and close upsell opportunities • Operational excellence: maintain discipline and contribute to improvements in our tools and routines • Prepare detailed briefings for the production team based on client requests gathered during alignment meetings • Monitor Alpes solutions and the results achieved to identify opportunities for improvement and ensure the proper functioning of these products/services • Manage and review internal deliverables to ensure project completion on time and according to expected outcomes • Prepare monthly reports with analysis of metrics and data available in the Alpes platform for client reporting • Conduct daily calls and meetings (internal and external) to discuss market best practices, identify improvements for clients, and propose new solutions • Analyze and quantify lead data • Analyze and work with integration data • Assess website quality • Configure and edit integration rules in the internal system (leads, emails, CRMs, etc.) • Keep the team and senior management informed of activities, especially regarding more complex/important decision-making • Act as the client's primary contact, bridging their needs with solutions provided by the internal team • Identify client needs for products and services that can improve their results, informing both the clients and the company's upsell/commercial team • Perform other duties related to the role as requested by immediate leadership

• Criar e adaptar banners para sites e landing pages de clientes a fim de realizar manutenção e melhorias no produto; • Tratar e redimensionar imagens para sites de acordo com os tamanhos e padrões solicitados; • Realizar pequenos ajustes em peças digitais a partir da solicitação do cliente; • Executar demais atividades solicitadas pela liderança imediata correlacionadas ao cargo.

• Customer Journey Mapping and Analysis • Identify opportunities to improve customer service and overall customer experience • Collaborate with Marketing and CX Supervisors and Managers on projects aimed at improving sales performance and customer satisfaction • Support the implementation of automation flows to track customer feedback and comments on platforms such as Google My Business, Reclame Aqui, and social media • Assist with satisfaction surveys (NPS, CSAT), collecting and organizing data for leadership analysis • Help implement improvements based on customer feedback, following management guidance • Conduct market research and analyze consumer rating reports/questionnaires • Update reports and dashboards with area KPIs for review by Supervisors and Managers • Produce campaign performance reports, analyzing ROI and engagement metrics • Use marketing analysis techniques to collect relevant data (social media, web analytics, ratings, etc.) • Work with responsible teams on digital media integration and tagging (Google Tag Manager, Facebook Pixel, UTM tracking) • Primarily support the creation of campaigns and customer communications using CRM and digital marketing platforms (Salesforce, Marketing Cloud, Blip, BI, RD Station) • Ensure correct categorization and routing of requests to the appropriate teams