• Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences. • Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness - from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation. • Devise and execute events and similar programs that reflect the company’s culture, business goals and objectives. • Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals. • Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization. • Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities. • Responsible for researching and securing venue options, booking keynote speakers, building out program registration pages in Marketo and Cvent, providing registration reporting, invitation creation, shipping materials, and all onsite program execution. • Negotiate all logistics including sponsorships, exhibit presence, booth staffing, communications, and responsible for post event reporting and analytics while operating within designated budget. • Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle. • Analyze investment, expected return, and overall feasibility of proposed activities, working with cross-functional marketing teams if additional resources are needed to meet program objectives. • Evaluate feasibility of additional corporate opportunities for the sales team to engage with prospects and build pipeline. • Work with sales leadership to analyze partner involvement, and create strategies for partner participation throughout the year, as it aligns to Optiv solutions and priority. • Work with the Global Partner Alliance and Partner Marketing teams to identify and evaluate key technology partner campaign event strategies that can be driven at a national level to drive and influence sales. • Responsible for producing and managing program budgets, securing adequate partner funding, and tracking MDF to ensure there is no profit loss. • Work closely with the broader marketing team to promote event presence via multiple channels and track event ROI and contribution to the company's KPIs. • Collaborating with Optiv’s partner community on corporate sponsorships, which entails clear communications, timely responses, processing and tracking contracts and master agreements, and reconciling all post event invoicing. • Work with internal stakeholders to evaluate and influence utilization of funding pools to ensure investment dollars are optimized in helping Optiv and partner achieve their goals. • Travel to events as required (15-20%)

• Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations • Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts • Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process • Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access • Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans • Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives • Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement • Ensure all marketing activities comply with healthcare regulations and organizational standards • Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions

• Deliver ad creative concepts and iterations that align with key KPIs for multiple products • Support and improve the creative production pipeline in close collaboration with User Acquisition Managers • Manage and grow the Creative Marketing team, including Designers and Creative Marketing Managers • Plan and coordinate team workflows to ensure timely and effective output • Track and report on the performance of creatives and team members • Set up and maintain efficient creative marketing processes • Develop and refine a testing methodology for ad creatives to improve performance and scalability • Motivate the team through regular meetings, feedback sessions, and performance checkpoints

• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC) engagements. • Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives. • Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks. • Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert. • Configure, manage, and optimize Salesforce Marketing Cloud components. - Email Studio - Mobile Studio - Social Studio - Web Studio / CloudPages - Journey Builder - Automation Studio - Contact Builder and Data Designer • Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows. • Configure triggered sends, scheduled automations, and data synchronization processes. • Support integrations with CRM platforms, APIs, and external data sources. • Troubleshoot platform issues, campaign errors, and performance challenges. • Build, test, deploy, and optimize email campaigns and customer journeys. • Configure dynamic content, personalization rules, audience segmentation, and automation logic. • Conduct quality assurance testing across devices, browsers, and email clients. • Design and manage A/B testing initiatives to improve campaign performance. • Coordinate deployment schedules, stakeholder approvals, and campaign launches. • Develop responsive email templates using HTML and CSS. • Ensure adherence to accessibility standards and brand guidelines. • Create reusable email frameworks and modular content structures. • Support content optimization and personalization initiatives. • Analyze campaign metrics and manage data hygiene. • Deliver actionable recommendations to improve campaign effectiveness.