• Shopify store accuracy: upload received inventory under its correct, full retail product name. • Inventory management: run routine spot-checks across a high-SKU, multi-vendor catalog. • Purchase order processing: enter POs that exactly match what was ordered. • Vendor coordination: follow up with vendors on order status and outstanding invoices. • General admin support: email management, scheduling, and other day-to-day administrative tasks as needed.

• The growth strategy for each of our Shopify clients: auditing performance, identifying friction points, and building a roadmap of improvements that move the needle. • CRO across the full funnel: from landing pages and product pages to checkout flows, you'll design and run tests, analyze results, and translate data into clear next actions. • Day-to-day client relationships: regular check-ins, roadmap reviews, and proactive communication that keep clients informed and confident. • Coordination with our Shopify developers, and with external specialists in SEO, paid media, and CRM when the work calls for it. • Delivery oversight for the dev team, making sure they have the right context and priorities at all times. • Collaboration with our marketing and sales team on content, case studies, and pitch materials to help bring in new clients. • Input into how the practice evolves: what we should offer, what types of clients we should go after, and what makes Oowlish different in this space.

Role Description We are looking for a detail-oriented, analytical, and strategic Merchandise Planner to manage inventory, optimize product mix, and drive profitability across our High Profile Cannabis Shop retail locations. This role will be instrumental in managing the accuracy of the state assortment architectures, optimal inventory levels, and ensuring each store is tailored to market trends and local customer preferences. Job Duties - Inventory Optimization - Maintain fresh inventory across all stores by tracking aging and expiring SKUs. - Execute the company markdown strategy weekly and partner with the buyer for external brand support. - Identify gaps in inventory early and coordinate replenishment with the state Buyer. - Monitor product life cycles and recommend introduction or phase-out timelines for specific SKUs. - Assortment Strategy - Tailor assortments by store or store class based on volume, sales trends, regulatory nuances, and local consumer preferences. - Balance breadth with depth of inventory by store and store class. - Maintain the accuracy of assortment architectures. - Identify underperforming items for regular SKU rationalization. - Data Analysis - Turn raw data into actionable insights that support company KPIs, including revenue, margin dollars, margin percent, internal pounds sold, freshness, and price mix. - Present monthly sales recaps to Executive and cross-functional teams. - Promotional Support - Use margin, inventory, and strategic partnerships to guide weekly retail promotions. - Ensure promotions meet company margin and sales goals. - Cross-Functional Collaboration - Partner with Retail Operations and Marketing to ensure cohesive product launches and in-store promotions. - Collaborate with Retail Buyers to ensure assortment strategies are executed. Requirements - 3–5 years of merchandise planning, inventory management, or retail analytics experience, preferably in cannabis, CPG, or specialty retail. - Strong analytical skills with proficiency in Excel and inventory planning tools (e.g., ERP, POS, demand planning software). - Experience using Power BI preferred. - Experience working in a regulated industry or knowledge of cannabis compliance is a plus. - Excellent cross-functional collaboration skills, especially with buying, supply chain, and store operations teams. - Highly organized, detail-oriented, and able to adapt in a fast-paced, multi-state retail environment. - Good judgment in a fast-moving environment with the ability to prioritize and execute multiple tasks. - Must be at least 21 years of age and able to pass a background check.

• Manage Search, Shopping, PMax, YouTube, and Demand Gen campaigns at an expert level. • Use Semrush and Google Keyword Planner for deep market and competitor research. Execute competitor bidding strategies to take the #1 spot and hold it profitably. • Write high-converting ad copy and leverage advertorials and comparison pages to bridge the gap between the click and the sale. • Act as the main point of contact for your accounts. Lead daily and weekly syncs, present strategy, and run meetings with both clients and internal Google reps. • Go beyond ROAS. Understand aMER, MER, CAC, and nCAC, and read between the lines of a dataset to find the truth.