• The growth strategy for each of our Shopify clients: auditing performance, identifying friction points, and building a roadmap of improvements that move the needle. • CRO across the full funnel: from landing pages and product pages to checkout flows, you'll design and run tests, analyze results, and translate data into clear next actions. • Day-to-day client relationships: regular check-ins, roadmap reviews, and proactive communication that keep clients informed and confident. • Coordination with our Shopify developers, and with external specialists in SEO, paid media, and CRM when the work calls for it. • Delivery oversight for the dev team, making sure they have the right context and priorities at all times. • Collaboration with our marketing and sales team on content, case studies, and pitch materials to help bring in new clients. • Input into how the practice evolves: what we should offer, what types of clients we should go after, and what makes Oowlish different in this space.

Role Description We are looking for a detail-oriented, analytical, and strategic Merchandise Planner to manage inventory, optimize product mix, and drive profitability across our High Profile Cannabis Shop retail locations. This role will be instrumental in managing the accuracy of the state assortment architectures, optimal inventory levels, and ensuring each store is tailored to market trends and local customer preferences. Job Duties - Inventory Optimization - Maintain fresh inventory across all stores by tracking aging and expiring SKUs. - Execute the company markdown strategy weekly and partner with the buyer for external brand support. - Identify gaps in inventory early and coordinate replenishment with the state Buyer. - Monitor product life cycles and recommend introduction or phase-out timelines for specific SKUs. - Assortment Strategy - Tailor assortments by store or store class based on volume, sales trends, regulatory nuances, and local consumer preferences. - Balance breadth with depth of inventory by store and store class. - Maintain the accuracy of assortment architectures. - Identify underperforming items for regular SKU rationalization. - Data Analysis - Turn raw data into actionable insights that support company KPIs, including revenue, margin dollars, margin percent, internal pounds sold, freshness, and price mix. - Present monthly sales recaps to Executive and cross-functional teams. - Promotional Support - Use margin, inventory, and strategic partnerships to guide weekly retail promotions. - Ensure promotions meet company margin and sales goals. - Cross-Functional Collaboration - Partner with Retail Operations and Marketing to ensure cohesive product launches and in-store promotions. - Collaborate with Retail Buyers to ensure assortment strategies are executed. Requirements - 3–5 years of merchandise planning, inventory management, or retail analytics experience, preferably in cannabis, CPG, or specialty retail. - Strong analytical skills with proficiency in Excel and inventory planning tools (e.g., ERP, POS, demand planning software). - Experience using Power BI preferred. - Experience working in a regulated industry or knowledge of cannabis compliance is a plus. - Excellent cross-functional collaboration skills, especially with buying, supply chain, and store operations teams. - Highly organized, detail-oriented, and able to adapt in a fast-paced, multi-state retail environment. - Good judgment in a fast-moving environment with the ability to prioritize and execute multiple tasks. - Must be at least 21 years of age and able to pass a background check.

• Manage Search, Shopping, PMax, YouTube, and Demand Gen campaigns at an expert level. • Use Semrush and Google Keyword Planner for deep market and competitor research. Execute competitor bidding strategies to take the #1 spot and hold it profitably. • Write high-converting ad copy and leverage advertorials and comparison pages to bridge the gap between the click and the sale. • Act as the main point of contact for your accounts. Lead daily and weekly syncs, present strategy, and run meetings with both clients and internal Google reps. • Go beyond ROAS. Understand aMER, MER, CAC, and nCAC, and read between the lines of a dataset to find the truth.

• Jira Ticket Creation & Backlog Ownership: Translate high-level product strategy, merchant requirements, and operational flows into crystal-clear, highly detailed Jira tickets with crisp acceptance criteria, ensuring the backlog remains meticulously groomed, structured, and ready for development. • Daily Prioritisation & Ticket Fulfilment: Run rigorous daily prioritisation and actively manage sprint execution to drive ticket fulfilment. Collaborate closely with the engineering team to maintain focus, minimise disruptive context-switching, and resolve technical blockers immediately so developers can execute at maximum velocity. • End-to-End Product Ownership: Own the roadmap, scoping, and successful delivery of core modules. • AI-First Product Innovation: Proactively research and implement cutting-edge AI developments to turn manual e-commerce logistics processes into automated, self-optimising workflows. • Hands-on QA & User Acceptance Testing (UAT): Personally lead and execute rigorous Quality Assurance (QA) and UAT workflows to guarantee that complex carrier integrations, merchant dashboards, and platform updates are completely robust before they go live. • Onboarding & Project Management Support: Act as the primary product-facing project manager for merchant onboarding, coordinating directly with scaling brands to guide them smoothly and resolve operational edge cases. • Deep Integrations Strategy: Define and streamline our carrier and WMS integration framework. Drive the product requirements that enable our team to connect complex courier, warehouse (such as Mintsoft, PeopleVox), and partner APIs quickly, cleanly, and reliably. • Shopify Ecosystem Integration: Deepen our integration with Shopify Plus, ensuring our merchant dashboard, App Bridge interfaces, and webhooks are highly performant, intuitive, and frictionless for enterprise-level operations. • Logistics & Compliance Focus: Architect product features that handle the complex realities of cross-border commerce, international customs documentation, commercial invoices, and DDU/DDP financial splits.