C3 Industries

Role Description The CRM Marketing Specialist is responsible for the end-to-end execution of customer relationship marketing (CRM) campaigns across email, SMS, and push notification channels. This role manages all aspects of campaign planning, build, testing, deployment, reporting, and optimization to ensure timely, accurate, and effective delivery of marketing communications. This is an excellent opportunity for someone early in their digital career who wants more hands-on exposure to CRM operations and lifecycle management. This position requires exceptional attention to detail, technical proficiency with CRM platforms, and the ability to collaborate cross-functionally with Creative, Analytics, and Retail Marketing teams. The Specialist serves as a key contributor in driving customer engagement, retention, and loyalty through data-driven, personalized marketing communications. - Manage the end-to-end execution of CRM campaigns, including setup, QA, and deployment across email, SMS, and push channels. - Partner with Creative, Brand, and Retail Marketing teams to ensure all assets and copy meet brand standards and are delivered on schedule. - Manage and maintain the CRM calendar, prioritize incoming campaign requests, and use Asana to coordinate timelines and communicate dependencies. - Build, test, and deploy campaigns within Alpine IQ, ensuring all content, targeting, and links function correctly prior to launch. - Maintain and optimize lifecycle journeys, including welcome, winback, loyalty, and retention flows. - Track and analyze campaign performance, producing actionable insights to improve conversion, retention, and engagement metrics. - Develop standardized campaign reporting and performance dashboards in partnership with Analytics. - Document campaign setup processes and maintain accurate version control of templates and workflows. - Collaborate with the CRM Senior Manager and Director to align execution priorities with overall CRM strategy and promotional calendar. - Partner with internal stakeholders to identify new CRM opportunities that enhance the customer experience and drive incremental revenue. - Monitor industry trends and competitors to inform strategy and identify new opportunities. Qualifications - Bachelor's degree in Marketing, Communications, Business, or a related field required. - 1-3 years of experience in CRM, email, or digital marketing, preferably in retail, CPG, or a regulated industry. - Hands-on experience with CRM or marketing automation platforms (Alpine IQ preferred; Klaviyo, HubSpot, Marketo, or similar acceptable). - Familiarity with performance reporting tools (Excel, Google Sheets, Power BI preferred). - Excellent organizational and project management skills with a high attention to detail. - Strong written and verbal communication skills; ability to collaborate effectively across teams. - Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines. - Creative problem-solver with a proactive and analytical mindset. Benefits - Medical, Dental, & Vision Insurance for full-time staff - Life Insurance - Short-term & Long-term Disability Insurance - Paid time off - 401k - Company paid holidays

Role Description The Vice President, People & Culture is responsible for leading and evolving the enterprise Human Resources function in support of C3 Industries' multi-state retail, cultivation/facilities, and corporate operations. This role serves as a strategic business partner to executive leadership and is accountable for: - Workforce planning - HRIS and data governance - Benefits strategy and cost management - Labor relations - Talent acquisition - Compliance - Compensation strategy - Organizational development The Vice President will elevate administrative discipline, financial alignment, and operational rigor across the HR function while maintaining strong partnership across the business. Qualifications - Bachelor's degree in HR, Business, or related field; advanced degree preferred. - PHR, SPHR or other HR certification, strongly preferred. - 10+ years of progressive HR experience with 5+ years in senior leadership. - Experience in multi-state, highly regulated environments preferred. - Demonstrated experience with union negotiations and labor strategy. - Experience managing benefits negotiations and cost governance. - Strong financial acumen with ability to align HR strategy to EBITDA and operational goals. - Deep knowledge of employment law and compliance best practices. - Strong executive presence with ability to partner effectively at both Vice President and C suite levels. - Strong (and current) knowledge of all laws and regulations pertaining to employment & labor laws. - Strong results-orientation and commitment to quality, performance and deliverables. - Working knowledge of HRIS systems and comfortable learning new systems. - Effective multi-tasker with demonstrated ability to prioritize. - Demonstrate strong oral and written communication skills; ability to correspond in a professional, businesslike manner. Requirements - This role requires the ability to travel as needed and pass applicable background check requirements. Company Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Director of Digital Marketing & Ecommerce is responsible for developing and executing a comprehensive digital marketing strategy to increase brand visibility, customer engagement, acquisition, retention, and revenue across C3 Industries and High Profile Cannabis Shops. This role oversees all digital touchpoints, including website management, SEO/SEM, paid media, social media, and e-commerce. A hands-on leader, this individual will manage a team and collaborate closely with cross-functional partners to deliver a best-in-class digital experience in a highly regulated and evolving industry. Job Duties - Serve as the primary strategist for all digital marketing initiatives, establishing KPIs, measurement frameworks, and attribution models across all channels. - Oversee paid media strategy and performance across Meta and Google Ads, guiding vendors and internal teams on segmentation, testing frameworks, and conversion tracking to meet growth targets. - Support and report on comprehensive analytics dashboards using Google Analytics 4, Meta Business Manager, Google Ads, and other platforms to track customer journey, ROAS, CAC, LTV, and attribution modeling. - Conduct deep-dive performance analysis on paid media campaigns, identifying optimization opportunities through testing, cohort analysis, and predictive modeling. - Lead the development and execution of a holistic, data-informed digital marketing strategy that drives measurable traffic to stores and websites while increasing customer engagement and revenue. - Manage substantial paid media budgets across Meta and Google platforms, with responsibility for budget allocation, performance forecasting, and ROI optimization. - Design and oversee execution of sophisticated A/B and multivariate testing programs across ad creative, landing pages, audience targeting, and campaign structures to build a culture of data-informed iteration and optimization. - Partner with the Retail leadership team to support digital marketing for retail locations, using location-based data and local market insights to drive traffic and retention. - Act as a strategic partner across marketing functions on inbound and outbound campaigns, ensuring all initiatives are measurable and data-supported. - Lead e-commerce analytics and conversion rate optimization, including funnel analysis, user behavior tracking, cart abandonment analysis, and checkout optimization. - Develop and oversee advanced e-commerce analytics frameworks, ensuring robust tracking of customer behavior, product performance, and segmentation to support personalization and conversion goals. - Oversee SEO strategy execution in partnership with external SEO agency, with emphasis on technical SEO analytics and performance measurement. - Provide strategic oversight for digital merchandising and content optimization on Dutchie, aligning platform performance with broader business objectives for customer acquisition and revenue growth. - Own the digital experience roadmap in partnership with Retail and IT teams with focus on conversion tracking, user experience analytics, and mobile performance measurement. - Ensure cannabis and data privacy compliance and regulations while maintaining robust analytics capabilities across all digital touchpoints. Supervisory Responsibilities - Directly manages Ecommerce Merchandising Manager, Digital Marketing Specialist, and Social Media Specialist. - Leads key vendor relationships and partners closely with the Data & Analytics team. Requirements - Bachelor's degree in Marketing, Communications, Computer Science, or a related field. - 5+ years of digital marketing experience, with at least 3 years in a leadership role. - Cannabis industry experience preferred. - Familiarity with cannabis-specific platforms (Weedmaps, Leafly, SpringBig, HubSpot, Leaf Logix) is highly desirable. - Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads platform. - Deep understanding of digital marketing channels including SEO, SEM, paid social, and web UX. - Excellent written and verbal communication skills. - Strong analytical and project management abilities. - Proactive, adaptable, and able to thrive in a dynamic, fast-paced, and highly regulated industry. - A strategic thinker and collaborative leader who also enjoys rolling up their sleeves to execute.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Ecommerce Operations Specialist is responsible for managing the presentation of product, promotions, and other communications across multiple digital channels for C3 Industries and High Profile Cannabis Shops. The role will focus on maximizing conversion rates, average order value, and customer experience through cross-functional collaboration and precise execution. The ideal candidate combines merchandising expertise with strong organizational skills, attention to detail, and the ability to work seamlessly within a variety of digital platforms to drive revenue growth in our highly regulated cannabis e-commerce environment. In this role you will: - Coordinate the execution and launch of promotional campaigns across digital platforms, including the website and in-store screen displays, with emphasis on conversion optimization. - Support and maintain product categorization, taxonomy, and navigation structures for the customer, optimizing user experience and product discoverability, particularly on mobile devices. - Manage retail store listings on the C3 websites and across numerous third-party sites, such as Google My Business, via a centralized platform, updating timely store information and continuing to optimize listings in accordance with retail strategy. - Collaborate with the Digital Marketing, Buying and Planning, Retail Operations, and Retail teams to inform strategic decisions, improvements, and opportunities based on a detailed understanding of available digital platform features. - Collaborate with key C3 partners and vendors on the technical implementation of new features and practices, including the review of updates to C3 websites, point-of-sale systems, ecommerce platforms, and in-store digital displays, with emphasis on optimizing customer experience. - Support and execute digital merchandising strategies based on sales data, inventory levels, seasonal trends, and customer behavior analytics. - Implement optimizations of category page layouts, filters, and sorting options to enhance user experience and product discovery. - Collaborate with customer service team to address product-related customer feedback and improve digital experience. - Implement personalization strategies based on customer segmentation, purchase history, and browsing behavior. - Partner with Buying and Planning and Marketing team to implement dynamic pricing strategies and promotional structures. - Coordinate with the Buying and Planning team on new product launches and highlights, ensuring smooth, comprehensive launches across platforms. - Ensure discounts are optimally presented and organized across digital platforms for customer conversion and alignment with retail strategy. - Help facilitate implementation of product content and optimizations, including product descriptions, specifications, compliance information, and SEO-friendly copy. - Assist in digital asset management workflow for product photography, videos, and graphic elements across all platforms. - Ensure compliance with cannabis advertising regulations while maximizing product appeal and conversion potential. Qualifications - Bachelor's degree in Marketing, Business, Merchandising, or related field. - 3+ years of ecommerce merchandising or related digital platform management experience. - Strong organizational skills with proficiency in digital marketing platforms, POS systems, product catalog management, and Microsoft Excel. - High-level understanding of how various digital platforms and systems can work together, whether it be directly via API connection, or indirectly via intermediate processes or platforms. - Excellent communication skills for cross-functional collaboration and implementation. Benefits - Medical, Dental, & Vision Insurance for full-time staff - Life Insurance - Short-term & Long-term Disability Insurance - Paid time off - 401k - Company paid holidays Company Description C3 Industries is a multi-state, vertically integrated cannabis company headquartered in Ann Arbor, Michigan, with multiple product brands including the award-winning Cloud Cover Cannabis, Galactic Cannabis, Habitat Cannabis, and a retail network, High Profile Cannabis Shop. The company retails high-quality cannabis products at its High Profile locations in Connecticut, Illinois, Michigan, Missouri, Massachusetts, and New Jersey.

• Lead, supervise and evaluate contractors and professional consultants to ensure the successful planning and execution of renovation and construction projects. • Oversee all phases of project management – from planning and design through substantial completion, occupancy, closeout, and post-project review. • Manage the development and review of planning documents, budgets, drawings, specifications, schedules, and contract provisions. • Review and analyze proposals for accuracy, completeness, and alignment with project goals, represent the company in negotiations with contractors and partners. • Monitor construction progress using scheduling tools and oversee the evaluation and selection of potential contractors. • Review and interpret building codes and other regulatory requirements relating to project work. • Prepare or provide guidance on the preparation of complex and/or controversial contract modifications and claims. • Compile and analyze material pertaining to changes and claims. • Prepare or oversee the preparation of various reports, graphs, charts, critical path method schedules, and project forms. • Monitor data input regarding schedules, budgets, encumbrances, and expenses in program management databases and spreadsheets. • Maintain accountability for project performance, including budget adherence, schedule management, and project health across all retail projects.

• Responsible for planning, coordinating, and delivering internal departmental work and cross-functional initiatives across Marketing and Buying & Planning • Owns timelines, dependencies, execution visibility, and meeting facilitation for recurring tasks (such as promotions, pricing cycles, and planning cadences) as well as project-based initiatives (including launches and campaigns) • Facilitates productive cross-department discussions, ensures clear decisions and next steps • Provides leadership with consistent visibility into progress, risks, and constraints • Manage internal departmental projects and recurring tasks within Marketing and Buying & Planning, including promotions, pricing cycles, planning cadences, and reporting rhythms • Accountable for utilization, maintenance, and accuracy of marketing systems: Wrike (creative task management), Smartsheet (PM tool), and Bynder (DAM) • Develop, optimize and update standard operating procedures for recurring tasks, automating where possible • Manage cross-functional initiatives involving Marketing, Buying & Planning, Business Development, and other partners as required • Facilitate cross-department meetings with VPs, Directors, and functional leaders, ensuring meetings are well-structured, focused, and outcome-driven • Prepare and distribute pre-meeting agendas outlining objectives, required inputs, and decisions needed • Capture decisions, action items, owners, and timelines, and distribute clear post-meeting recap communications • Maintain accurate and up-to-date project plans, task tracking, and follow-ups within the designated PM tools • Build and maintain project and work plans including timelines, milestones, dependencies, and deliverables • Develop concise status updates and dashboards that provide leadership with clear visibility into progress, risks, and upcoming decision points • Maintain visibility into ongoing operational workload versus project work to support realistic sequencing • Proactively identify timing conflicts, capacity risks, or decision blockers and escalate to the Manager, Strategic Operations • Reduce reactive coordination by driving clarity, accountability, and consistent execution cadence