• Manage Search, Shopping, PMax, YouTube, and Demand Gen campaigns at an expert level. • Use Semrush and Google Keyword Planner for deep market and competitor research. Execute competitor bidding strategies to take the #1 spot and hold it profitably. • Write high-converting ad copy and leverage advertorials and comparison pages to bridge the gap between the click and the sale. • Act as the main point of contact for your accounts. Lead daily and weekly syncs, present strategy, and run meetings with both clients and internal Google reps. • Go beyond ROAS. Understand aMER, MER, CAC, and nCAC, and read between the lines of a dataset to find the truth.

• Jira Ticket Creation & Backlog Ownership: Translate high-level product strategy, merchant requirements, and operational flows into crystal-clear, highly detailed Jira tickets with crisp acceptance criteria, ensuring the backlog remains meticulously groomed, structured, and ready for development. • Daily Prioritisation & Ticket Fulfilment: Run rigorous daily prioritisation and actively manage sprint execution to drive ticket fulfilment. Collaborate closely with the engineering team to maintain focus, minimise disruptive context-switching, and resolve technical blockers immediately so developers can execute at maximum velocity. • End-to-End Product Ownership: Own the roadmap, scoping, and successful delivery of core modules. • AI-First Product Innovation: Proactively research and implement cutting-edge AI developments to turn manual e-commerce logistics processes into automated, self-optimising workflows. • Hands-on QA & User Acceptance Testing (UAT): Personally lead and execute rigorous Quality Assurance (QA) and UAT workflows to guarantee that complex carrier integrations, merchant dashboards, and platform updates are completely robust before they go live. • Onboarding & Project Management Support: Act as the primary product-facing project manager for merchant onboarding, coordinating directly with scaling brands to guide them smoothly and resolve operational edge cases. • Deep Integrations Strategy: Define and streamline our carrier and WMS integration framework. Drive the product requirements that enable our team to connect complex courier, warehouse (such as Mintsoft, PeopleVox), and partner APIs quickly, cleanly, and reliably. • Shopify Ecosystem Integration: Deepen our integration with Shopify Plus, ensuring our merchant dashboard, App Bridge interfaces, and webhooks are highly performant, intuitive, and frictionless for enterprise-level operations. • Logistics & Compliance Focus: Architect product features that handle the complex realities of cross-border commerce, international customs documentation, commercial invoices, and DDU/DDP financial splits.

• Manage and edit Shopify sections, products, collections, and pages. • Build and optimize landing pages using the Shopify theme editor and third-party apps (e.g., GemPages, PageFly). • Set up products with complete details, including pricing, variants, images, SEO, metafields, and metaobjects. • Integrate and manage apps within the Shopify ecosystem (email marketing, customer support, 3PL integrations, bundling/upsells). • Apply CSS edits within Shopify custom code sections to adjust layouts, styling, and user experience. • Set up and manage day-to-day operations for TikTok Shop and/or Amazon Seller accounts.

• Translate written pieces from English to Slovenian • Maintain the original meaning, format, and tone • Use specialized dictionaries and translation tools • Proofread finished pieces of work