Die AlphaPet Ventures GmbH gehört zusammen mit ihren vier Tochterunternehmen bereits zu den Marktführern im Online Heimtiermarkt, doch wir wollen noch mehr. Um unsere Vision “gesunde Tiernahrung im Mainstream zu etablieren“ zu erreichen und auch in Zukunft beim Thema Digitalisierung immer einen Schritt voraus zu sein, benötigen wir motivierte Talente, Know-how von Experten und eine gehörige Portion „Passion for Pets and Technology“.
Senior Brand Experience Manager
Location
Germany
Posted
6 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Senior Brand Experience Manager
Alphapet Ventures GmbH
Role Description Werde Teil des WOLFSBLUT-Teams. WOLFSBLUT ist Deutschlands führende Premium-Trockenfuttermarke für Hunde – mit der Mission, artgerechte und hochwertige Ernährung zum Standard zu machen. In dieser Senior-Rolle verantwortest du die strategische Weiterentwicklung der Marke: - Growth & Kanalstrategie: - Unterstützung des Brand Directors bei der Wachstumsagenda. - Entwicklung einer klaren, datenbasierten Kanalstrategie über D2C, B2B/Retail und weitere Touchpoints. - Übersetzung von Umsatz- und Profitabilitätszielen in konkrete strategische Wachstumshebel. - Identifikation von Chancen im Funnel und Steuerung des Neukundenwachstums sowie Loyalisierung. - Brand Experience Strategy: - Entwicklung von Personas, Consumer Journeys und Experience-Prinzipien. - Sicherstellung eines emotionalen, konsistenten und differenzierenden Markenauftritts. - Setzen des strategischen Rahmens für Kampagnen und Markenerlebnis. - Kampagnenstrategie & Umsetzung: - Verantwortung für die übergeordnete Kampagnenstrategie. - Vorgabe der strategischen Richtung und Steuerung der Umsetzung mit den Brand Managern. - Direkte Verantwortung für Mediakampagnen von der Konzeption bis zur Aussteuerung. - Mediaplanung: - Planung und Verantwortung für Media-Aktivitäten über alle relevanten Kanäle – Print, OOH, Digital. - Entwicklung der Mediastrategie und Koordination von Agenturen und externen Partnern. - Sicherstellung der Konsistenz zwischen Mediaeinsatz und Kampagnenstrategie. - KPIs, Insights & Performance: - Verantwortung für ein breites KPI-Set – von Brand Health über D2C-Performance-Metriken bis zur Sell-out-Performance. - Tracking über Looker und Einbindung von Consumer- und Market-Insights in die Strategieentwicklung. - Frühzeitige Erkennung von Gaps und Ableitung konkreter, priorisierter Maßnahmen. Qualifications - 6–9 Jahre Berufserfahrung in Brand Management, Brand Strategy oder einer vergleichbaren Senior-Rolle. - Erfahrung in der Entwicklung kanalübergreifender Marken- und Kampagnenstrategien. - Souveränität im Umgang mit KPIs, Daten-Tools (z.B. Looker) und Insights. - Grundverständnis für D2C-Mechaniken und relevante Performance-Metriken. - Ausgeprägtes Gespür für Markenführung, Consumer Journeys und emotionales Storytelling. - Lust auf cross-funktionale Zusammenarbeit und die Fähigkeit, Teams zu verbinden. - Bonus: Haustierbesitz oder Affinität zur Pet-Food-Kategorie. Benefits - Verantwortungsvolle, spannende und abwechslungsreiche Aufgaben mit viel Gestaltungsspielraum. - Ein freundliches, offenes Team mit ca. 280 Mitarbeitenden. - Flexible Arbeitszeiten und Home-Office Optionen inkl. Kostenbeteiligung an Deiner Home-Office Ausstattung. - 28 Tage Urlaubsanspruch sowie die Möglichkeit, bis zu 20 Tage unbezahlten Urlaub zu nehmen. - Verschiedene interne & externe Weiterentwicklungsmöglichkeiten. - Mentale Gesundheit: Zugang zu anonymen Therapie-Sitzungen über "OpenUp". - Verschiedene Mitarbeiterrabatte für Mensch und Tier. - Regelmäßige Team-, Company- und Family & Friends-Events. - Social-Area mit Kicker und Nintendo Switch. - Vollausgestattete Küche zur Nutzung. - Kostenlose Getränke und Snacks. - EGYM Wellpass Mitgliedschaft für Zugang zu Sport- und Wellnesseinrichtungen. - Zugang zu modernen KI-Tools zur Unterstützung der Arbeit. - Viele weitere, großartige Benefits. Company Description Die AlphaPet Ventures GmbH gehört zusammen mit ihren vier Tochterunternehmen bereits zu den Marktführern im Online Heimtiermarkt.
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