Weedmaps

• Manage specific regional territories to achieve marketing goals & objectives. • Grow WM customer base by increasing full funnel customer acquisitions. • Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”. • Enhance client relationships through meaningful engagement and support activities. • Manage existing relationships and engage new potential customers. • Execute culturally relevant strategies & programs that support WM clients, customers and the industry. • Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations. • Executes programming within an allocated marketing budget. • Understands regional marketing plans and tailoring them to maximize field market spend. • Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market. • Develops strategic partnerships with culturally relevant partners. • Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI). • Supports overall revenue and marketing team goals and programs. • Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds. • Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. • Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback. • Effectively manage stakeholders to achieve regional market OKRs. • Ensures all stakeholders are trained and execute to company standards. • Drive a company owned vehicle for business events.

• Manage specific regional territories to achieve marketing goals & objectives. • Grow WM customer base by increasing full funnel customer acquisitions. • Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”. • Enhance client relationships through meaningful engagement and support activities. • Manage existing relationships and engage new potential customers. • Execute culturally relevant strategies & programs that support WM clients, customers and the industry. • Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations. • Executes programming within an allocated marketing budget. • Understands regional marketing plans and tailoring them to maximize field market spend. • Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market. • Develops strategic partnerships with culturally relevant partners. • Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI). • Supports overall revenue and marketing team goals and programs. • Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds. • Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. • Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback. • Effectively manage stakeholders to achieve regional market OKRs. • Ensures all stakeholders are trained and execute to company standards. • Drive a company owned vehicle for business events.

Title: Associate Creative Director, Design (Hybrid) Location: Irvine, CA Job Description: Associate Creative Director, Design (Hybrid - 2 to 3 days onsite per week) Overview: Weedmaps is seeking an Associate Creative Director, Design to help define and evolve the visual future of the Weedmaps brand across campaigns, social media, editorial content, lifecycle marketing, product storytelling, and emerging AI-enabled creative systems. This role combines creative leadership, visual storytelling, and systems thinking. The Associate Creative Director, Design will lead concept development, establish scalable design frameworks, mentor creative talent, and partner cross-functionally to ensure Weedmaps delivers visually distinctive, culturally relevant, and high-performing creative work across every consumer touchpoint. The impact you'll make: - Lead visual creative development across brand campaigns, social media, editorial content, lifecycle marketing, creator partnerships, and product storytelling initiatives. - Establish and evolve Weedmaps’ visual identity and design standards across channels and platforms. - Develop campaign concepts, visual systems, and creative frameworks that drive audience engagement and business impact. - Ensure creative work demonstrates exceptional craft, consistency, and cultural relevance. - Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Studio teams to translate strategic objectives into compelling visual solutions. - Build scalable design systems and modular creative frameworks that support rapid iteration and cross-channel deployment. - Guide social-first creative optimized for Instagram, TikTok, short-form video, and emerging platforms. - Partner with Production teams to improve creative workflows and operational efficiency. - Explore and implement AI-assisted design workflows that improve speed, scalability, and creative effectiveness. - Maintain awareness of design trends, internet culture, platform behaviors, and emerging technologies. - Provide creative leadership and direction to designers, freelancers, contractors, and production partners. - Mentor and develop creative talent through coaching, feedback, and professional development. - Review and approve creative work to ensure alignment with brand standards and strategic objectives. - Help establish team processes, creative standards, and quality control mechanisms. - Collaborate with Creative Leadership on resource planning, staffing needs, and workflow prioritization. - Foster a culture of creative excellence, innovation, collaboration, and accountability. - Contribute to long-term creative vision and organizational development initiatives. What you've accomplished: - 8+ years of experience in design, art direction, or creative leadership roles. - Strong portfolio demonstrating excellence across campaigns, social content, digital storytelling, and brand systems. - Experience leading multidisciplinary creative projects across multiple channels and platforms. - Strong understanding of typography, layout, motion, visual storytelling, and modern design systems. - Experience collaborating with cross-functional stakeholders in fast-paced creative environments. - Strong knowledge of social-first creative development and platform-native content creation. Bonus points: - Experience developing scalable design systems and creative frameworks. - Familiarity with AI-assisted creative tools and workflows. - Experience working within lifestyle, entertainment, media, technology, or cannabis-related brands. - Strong understanding of creator ecosystems, internet culture, and audience behavior. - Motion design, video storytelling, and creative production experience. - Passion for cannabis culture, community, and emerging consumer trends. The base pay range for this position is $143,000 - $169,229 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: - Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave

• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy. • Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences. • Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors. • Translate audience insights and business objectives into compelling narratives and creative platforms. • Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging. • Build repeatable storytelling systems and content frameworks that scale across channels. • Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance. • Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards. • Contribute to strategic planning, creative briefs, and concept development initiatives. • Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends. • Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners. • Review and approve copy across campaigns, content, lifecycle marketing, and brand communications. • Establish standards for voice, tone, messaging quality, and creative excellence. • Help develop creative processes, workflows, and content governance systems. • Collaborate with Creative Leadership on staffing, resource allocation, and workload planning. • Foster a culture of strong conceptual thinking, collaboration, and continuous improvement. • Contribute to long-term creative strategy and organizational development efforts.

• Lead visual creative development across brand campaigns, social media, editorial content, lifecycle marketing, creator partnerships, and product storytelling initiatives. • Establish and evolve Weedmaps’ visual identity and design standards across channels and platforms. • Develop campaign concepts, visual systems, and creative frameworks that drive audience engagement and business impact. • Ensure creative work demonstrates exceptional craft, consistency, and cultural relevance. • Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Studio teams to translate strategic objectives into compelling visual solutions. • Build scalable design systems and modular creative frameworks that support rapid iteration and cross-channel deployment. • Guide social-first creative optimized for Instagram, TikTok, short-form video, and emerging platforms. • Partner with Production teams to improve creative workflows and operational efficiency. • Explore and implement AI-assisted design workflows that improve speed, scalability, and creative effectiveness. • Maintain awareness of design trends, internet culture, platform behaviors, and emerging technologies. • Provide creative leadership and direction to designers, freelancers, contractors, and production partners. • Mentor and develop creative talent through coaching, feedback, and professional development. • Review and approve creative work to ensure alignment with brand standards and strategic objectives. • Help establish team processes, creative standards, and quality control mechanisms. • Collaborate with Creative Leadership on resource planning, staffing needs, and workflow prioritization. • Foster a culture of creative excellence, innovation, collaboration, and accountability. • Contribute to long-term creative vision and organizational development initiatives.

• Monitor platform trends, creator ecosystems, internet culture, and audience behaviors. • Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming. • Translate audience insight into actionable strategic recommendations. • Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity. • Partner with Creative Leadership to evolve strategic insights into campaign platforms. • Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming. • Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem. • Analyze audience engagement and content performance. • Identify repeatable content frameworks and scalable creative systems. • Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

• Define and evolve the Weedmaps editorial voice and storytelling strategy. • Establish editorial standards across all content channels. • Build recurring editorial franchises and scalable content systems. • Serve as an authority on cannabis culture, audiences, products, and industry trends. • Develop editorial calendars, content pillars, creator programming, and educational initiatives. • Partner with Creative and Social teams to shape campaign narratives. • Ensure editorial accuracy, integrity, and cultural relevance. • Manage relationships with freelance writers, contributors, and editorial partners. • Connect editorial initiatives across social, lifecycle, creators, and campaigns. • Support strategic planning through audience and cultural insight. • Lead and develop the editorial organization. • Recruit, hire, mentor, and retain editorial talent. • Conduct performance reviews and career development planning. • Manage freelance and contributor relationships. • Establish editorial governance and approval processes. • Allocate resources to support business priorities. • Influence content and audience strategy across the organization. • Partner with executive leadership on long-term editorial direction.

Title: Search & Biddable Performance Senior Manager (Hybrid) Location: Austin, TX Hybrid Job Description: Search & Biddable Performance Senior Manager (Hybrid - 2 to 3 days onsite per week)  Overview: The Search & Biddable Performance Senior Manager owns Weedmaps' highest-intent acquisition platforms end-to-end, leading strategy, execution, and optimization across Google Ads in full (Search, Performance Max, Demand Gen, YouTube, and Display) and Microsoft/Bing. As a senior individual contributor and platform owner, this person is directly accountable for scaling efficient new-shopper acquisition through intent-driven, auction-based buying in a heavily regulated vertical, partnering closely with Creative, Lifecycle, Product, and Data to turn paid investment into measurable marketplace growth. This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth. The impact you'll make: - Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. - Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. - Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. - Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. - Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time. - Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. - Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing. - Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). - Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. - Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility. - Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence. - Document strategies, optimizations, and processes in shared SOPs to support team-wide continuity and knowledge transfer.   What you've accomplished: - 5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based, auction-driven buying, with extensive working knowledge of all campaign types. - Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets. - Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action. - Proven experimentation mindset with a record of designing and executing A/B and incrementality tests. - Experience partnering with creative teams on performance creative across search, video, and display assets. - Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance. - Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment.   Bonus points:  - BA/BS preferred. - Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4. - Experience with Google Ads Data Manager, server-side conversion feeds, or first-party data integration into search platforms. - Comfort mentoring junior team members or operating as a player-coach as the team scales. - Experience in a marketplace, publisher, or two-sided platform business. - Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required.   The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus  2026 US Benefits for Full Time, Regular Employees: - Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan   - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys   - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave   Why Work at Weedmaps?   Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.    You too can have a hand in shaping the industry’s future; ready to roll with us?    See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate    About Weedmaps:   Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.    “Freedom to choose. Freedom to access. Freedom to enjoy.”   Notice to prospective Weedmaps job applicants:   Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: - Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.   - If you are interested in a role at Weedmaps, please apply through our established channels. Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.    Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

Title: Paid Social & Creator Senior Manager (Hybrid) Location: Austin, TX Job Description: Paid Social & Creator Senior Manager (Hybrid - 2 to 3 days onsite per week) Overview: The Paid Social & Creator Senior Manager owns Weedmaps' paid social and creator-led acquisition end-to-end, leading strategy, execution, and optimization across Meta and emerging biddable social platforms (e.g., TikTok, Pinterest, Reddit, Snapchat), along with paid influencer and creator partnerships. As a channel owner, this person is directly accountable for scaling efficient new-shopper acquisition through creative-led buying in a heavily regulated vertical, where the rate and quality of creative iteration is the primary lever of performance. This role sits at the intersection of media buying, creative, and culture, and is ideal for an operator who thinks in creative tests, partners naturally with creators and creative teams, and can turn cultural moments into measurable growth. The impact you'll make: - Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets. - Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives. - Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever: concepting, briefing, and rapidly testing and iterating ad creative at the cadence of modern social buying demands. - Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats. - Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time. - Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. - Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing. - Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments. - Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. - Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate, building resilience against channel volatility. - Present channel performance, creative learnings, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence. - Document strategies, creative learnings, and processes in shared SOPs to support team-wide continuity and knowledge transfer. What you've accomplished: - 5-8 years of hands-on paid media experience with deep expertise in paid social (Meta required; additional biddable social platforms a strong plus). - Demonstrated track record of scaling user acquisition through creative-led paid social, with a clear point of view on what makes performance creative work. - Hands-on experience running paid influencer or creator campaigns (e.g., partnership/branded content ads, creator whitelisting) and managing creator relationships. - Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn creative-level data into action. - Proven experimentation mindset with a record of designing and executing structured creative tests. - Excellent collaboration and communication skills, with a natural ability to partner with creative teams and creators and to brief work that performs. - Highly organized and self-directed, able to manage high creative volume and multiple workstreams in a fast-paced, ambiguous environment. Bonus points: - BA/BS preferred. - Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4. - Experience with creator marketplaces, social listening, or UGC sourcing and production workflows. - A feel for culture and trends, with the ability to translate cultural moments into paid social and creator activations. - Experience in a marketplace, publisher, or two-sided platform business. - Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required. The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: - Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry’s future; ready to roll with us? See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate About Weedmaps: Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.” Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

• Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. • Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. • Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. • Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. • Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time. • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing. • Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. • Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility. • Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.