Weedmaps is a privately-held SaaS and technology company that is on a mission to find solutions for and transform the cannabis sector. Since 2008, the company h
Social & Brand Strategist
Location
California
Posted
7 days ago
Salary
$115K - $135K / year
Seniority
Lead
Job Description
Social & Brand Strategist
Weedmaps
• Monitor platform trends, creator ecosystems, internet culture, and audience behaviors. • Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming. • Translate audience insight into actionable strategic recommendations. • Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity. • Partner with Creative Leadership to evolve strategic insights into campaign platforms. • Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming. • Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem. • Analyze audience engagement and content performance. • Identify repeatable content frameworks and scalable creative systems. • Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.
Job Requirements
- 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
- Experience developing platform-native content strategies.
- Strong understanding of creator ecosystems, internet culture, and audience behavior.
- Experience developing audience-driven creative briefs and campaigns.
Benefits
- Physical Health (Medical, Dental & Vision)
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
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