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Marketing Analyst – Social Intelligence Specialization
Location
United States
Posted
2 days ago
Salary
$60K - $80K / year
Seniority
Mid Level
Job Description
Marketing Analyst – Social Intelligence Specialization
Princeton10, LLP
• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends across healthcare and pharma audiences • Analyze sentiment, audience behavior, content performance, and emerging trends to uncover insights that are actually actionable, not just observational • Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders • Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance • Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution • Research emerging trends in social media, digital marketing, and audience behavior specific to healthcare and pharma to inform client strategy • Support reporting deliverables across channels, understanding data structure, tagging, measurement strategy, and reporting requirements • Ensure reporting accuracy, consistency, and clarity across all analytics deliverables • Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels • Develop regular and ad hoc reports evaluating campaign performance against KPIs
Job Requirements
- 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector, agency-side pharma experience strongly preferred
- Comfort with the regulated nature of pharma marketing, including awareness of how MLR and compliance considerations shape content and messaging
- Experience analyzing performance across social media platforms including Meta, LinkedIn, X/Twitter, and Instagram
- Proficiency with social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or similar
- Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social
- Advanced proficiency in Excel and/or Google Sheets
- Experience with data visualization tools such as Tableau, Power BI, or Looker Studio
- Familiarity with Google Analytics or other web analytics tools is a plus
- Strong ability to interpret data and translate findings into clear, actionable recommendations
- Excellent written and verbal communication skills — you can present insights in a way that's compelling and accessible to non-analytical stakeholders
- Strong attention to detail and a commitment to reporting accuracy
- Collaborative mindset with the ability to thrive in a fast-paced, client-focused environment
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