• Assume end-to-end entrepreneurial responsibility for the commercial success of our software solutions • Responsible for strategic positioning, messaging, pricing and packaging • Translate the needs of our B2B customers into clear business cases • Strategically align product developments and articulate the concrete value proposition • Work closely with Sales, Marketing and CSM to create high-quality, sales-relevant assets • Provide professional leadership of interdisciplinary teams

• Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance. • Develop and execute a holistic growth strategy that scales revenue. • Drive customer growth through full-funnel planning. • Lead the multi-channel media strategy across paid channels. • Build and mentor a high-performing team of growth marketers.

• Act as the founder and internal champion for new initiatives from concept through launch and early scale. • Validate, launch, and scale bold new growth opportunities — including new markets, products, business models, and ventures. • Build business cases, including market sizing, customer discovery, competitive insights, GTM plans, growth assumptions, and financial models. • Test and iterate quickly through pilots, MVPs, customer conversations, acquisition experiments, and commercial validation. • Drive early commercialization and growth, including sales strategy, partnership development, acquisition channels, contracting, funnel optimization, adoption, engagement, and initial revenue generation. • Build and scale user acquisition and engagement engines for new ventures, including target population identification, channel strategy, outreach, enrollment or conversion, activation, retention, and growth analytics. • Assemble and lead cross-functional teams across product, engineering, clinical, data, design, operations, finance, and GTM. • Share progress, learnings, risks, and recommendations with executive leadership.

• Inbound demand generation — own the full funnel from awareness to demo request across all channels • Paid acquisition — build and optimize Google Ads and paid social campaigns with clear ROI accountability • Content and social — create and distribute content across LinkedIn, YouTube, Instagram, and other relevant channels; produce or direct short-form video, audio, and image assets • Email and SMS — run lead magnet and nurture campaigns leveraging existing database and industry contacts • SEO and AI search optimization — optimize for traditional search and emerging AI-driven discovery (ChatGPT, Perplexity, Google AI Overviews) • Industry partnerships — manage and expand existing relationships with trade influencers and industry networks; develop new channel partners • Events and sponsorships — own presence at trade events, webinars, and podcast sponsorships • Product-led growth — partner with the Head of Product to build marketing loops into the product itself • Attribution and reporting — track, measure, and reallocate budget fast when something isn't working • AI-powered systems — build automated marketing workflows that get smarter over time, not one-off campaigns that need to be rebuilt from scratch