• Own the end-to-end go-to-market motion for growth programs • Define the launch plans and coordinate across departments • Analyze market opportunities and define segment strategies • Run pricing and packaging strategy for new features • Collaborate cross-functionally to execute programs • Track program performance and refine GTM motions

• Estruturar a função de Product Marketing onde ainda não há processo consolidado, definindo metodologia, rituais e métricas. • Traduzir o comportamento de compra do varejo alimentar e dos consumidores em posicionamento e narrativa competitiva. • Liderar lançamentos e réguas de adoção que aumentem o uso real das soluções em clientes SMB. • Liderar revisões de pricing e empacotamento de planos por porte de supermercado, com impacto mensurável em receita. • Criar alinhamento entre POs, Comercial e CS sobre ICP, mensagens e diferenciais, levantando os argumentos para aceitarmos ou não clientes fora do ICP. • Instrumentar e reportar o impacto das iniciativas de Product Marketing em adoção, ativação, receita e retenção.

Role Description We’re looking for a Product Marketing Manager who can drive strategic go-to-market initiatives, lead cross-functional alignment, and define how Dragos positions itself in the market. You’ll be a senior voice in shaping our narrative, owning key segments, mentoring teammates, and partnering directly with Product and sales leadership to influence the roadmap and GTM execution. If you’re a seasoned PMM who thrives at the intersection of strategy and execution, and you want to apply that expertise to protecting critical infrastructure from nation-state adversaries, this is your opportunity to do the most important work of your career. Responsibilities - Lead the development of market segmentation, ICP definitions, and frameworks that align the entire GTM organization around a clear, winning strategy. - Drive launches for major product releases and strategic initiatives, ensuring flawless cross-functional execution and measurable business impact. - Build and oversee the development of world-class sales and partner enablement programs, from persona-based messaging guides to competitive intelligence systems that make every rep a stronger seller. - Work with analyst relations, PR, and content teams to influence how Dragos is perceived in the market—from briefings to industry reports and thought leadership platforms. - Serve as a key driver to establishing repeatable frameworks and processes and raising the overall quality and impact of the function. Qualifications - 8+ years in product marketing with demonstrated ownership and execution of positioning, launches, and GTM strategy. - Deep experience in B2B enterprise technology; cybersecurity or OT/ICS experience strongly preferred. - Proven ability to lead complex, cross-functional projects and influence without direct authority. - Track record of developing messaging and content that drives measurable pipeline and revenue impact. - Experience presenting to and influencing senior executives, analysts, and customers. - Strong analytical mindset: you use data to prioritize, measure success, and continually improve. - Experience mentoring or managing other PMMs is a plus. Requirements - Salary: $165,000 - Competitive Equity Package - Comprehensive Benefits Plan Company Description Dragos is on a relentless mission to defend industrial organizations that provide us with the necessities of modern civilization; running water, functioning electricity, and safe industrial working environments. As the market leader in ICS/OT Cybersecurity, we are dedicated to arming our customers with best-in-class technology, threat intelligence, and services to protect their systems as effectively and efficiently as possible. We’re a remote-first culture with operations in North America, Europe, the Middle East, and APAC. We’re looking for mission-oriented teammates who embody our core values of authenticity, transparency, and trust. Are you ready to make a difference? Come join a mission that can save the world!

• Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments • Become the expert in your client segments • Build deep working relationships • Define product positioning and craft compelling messaging • Collaborate with Product and GTM teams • Manage the product and feature launch process • Produce thought leadership and product educational content • Research and monitor the market, industry, and competitive landscape