• Support enterprise revenue growth by defining and operationalising product positioning and messaging to enable and align marketing, DevRel, product, sales, and customer success teams. • Define and continuously refine the ICP based on customer and prospect feedback, in close alignment with RevOps to ensure segmentation is reflected in pipeline and reporting. • Close the loop between market and product by synthesising customer feedback and market analysis to inform our Product, Revenue, and Engineering strategies. • Oversee the full-cycle of new product launches, owning delivery of launch deliverables across all channels from announcement to activation.

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios • Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders • Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence • Own executive-level readiness and accountability for successful launches and revenue impact • Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership • Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas • Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative • Ensure consistency and quality of messaging across all customer touchpoints and regions • Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction • Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership • Influence product strategy and investment priorities based on market opportunities and emerging trends • Champion a customer-centric approach across the organization • Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams • Ensure alignment between product marketing initiatives and pipeline/revenue goals • Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale • Drive innovation in channels, storytelling, and engagement to accelerate growth • Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth • Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes • Build scalable partner enablement programs and frameworks to expand reach and market penetration • Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation • Define organizational structure, roles, and career development pathways • Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making • Influence senior stakeholders and drive alignment across functions and geographies

• Own the end-to-end go-to-market motion for growth programs • Define the launch plans and coordinate across departments • Analyze market opportunities and define segment strategies • Run pricing and packaging strategy for new features • Collaborate cross-functionally to execute programs • Track program performance and refine GTM motions

• Estruturar a função de Product Marketing onde ainda não há processo consolidado, definindo metodologia, rituais e métricas. • Traduzir o comportamento de compra do varejo alimentar e dos consumidores em posicionamento e narrativa competitiva. • Liderar lançamentos e réguas de adoção que aumentem o uso real das soluções em clientes SMB. • Liderar revisões de pricing e empacotamento de planos por porte de supermercado, com impacto mensurável em receita. • Criar alinhamento entre POs, Comercial e CS sobre ICP, mensagens e diferenciais, levantando os argumentos para aceitarmos ou não clientes fora do ICP. • Instrumentar e reportar o impacto das iniciativas de Product Marketing em adoção, ativação, receita e retenção.