• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios • Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders • Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence • Own executive-level readiness and accountability for successful launches and revenue impact • Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership • Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas • Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative • Ensure consistency and quality of messaging across all customer touchpoints and regions • Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction • Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership • Influence product strategy and investment priorities based on market opportunities and emerging trends • Champion a customer-centric approach across the organization • Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams • Ensure alignment between product marketing initiatives and pipeline/revenue goals • Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale • Drive innovation in channels, storytelling, and engagement to accelerate growth • Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth • Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes • Build scalable partner enablement programs and frameworks to expand reach and market penetration • Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation • Define organizational structure, roles, and career development pathways • Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making • Influence senior stakeholders and drive alignment across functions and geographies

• Own the end-to-end go-to-market motion for growth programs • Define the launch plans and coordinate across departments • Analyze market opportunities and define segment strategies • Run pricing and packaging strategy for new features • Collaborate cross-functionally to execute programs • Track program performance and refine GTM motions

• Estruturar a função de Product Marketing onde ainda não há processo consolidado, definindo metodologia, rituais e métricas. • Traduzir o comportamento de compra do varejo alimentar e dos consumidores em posicionamento e narrativa competitiva. • Liderar lançamentos e réguas de adoção que aumentem o uso real das soluções em clientes SMB. • Liderar revisões de pricing e empacotamento de planos por porte de supermercado, com impacto mensurável em receita. • Criar alinhamento entre POs, Comercial e CS sobre ICP, mensagens e diferenciais, levantando os argumentos para aceitarmos ou não clientes fora do ICP. • Instrumentar e reportar o impacto das iniciativas de Product Marketing em adoção, ativação, receita e retenção.

Role Description We’re looking for a Product Marketing Manager who can drive strategic go-to-market initiatives, lead cross-functional alignment, and define how Dragos positions itself in the market. You’ll be a senior voice in shaping our narrative, owning key segments, mentoring teammates, and partnering directly with Product and sales leadership to influence the roadmap and GTM execution. If you’re a seasoned PMM who thrives at the intersection of strategy and execution, and you want to apply that expertise to protecting critical infrastructure from nation-state adversaries, this is your opportunity to do the most important work of your career. Responsibilities - Lead the development of market segmentation, ICP definitions, and frameworks that align the entire GTM organization around a clear, winning strategy. - Drive launches for major product releases and strategic initiatives, ensuring flawless cross-functional execution and measurable business impact. - Build and oversee the development of world-class sales and partner enablement programs, from persona-based messaging guides to competitive intelligence systems that make every rep a stronger seller. - Work with analyst relations, PR, and content teams to influence how Dragos is perceived in the market—from briefings to industry reports and thought leadership platforms. - Serve as a key driver to establishing repeatable frameworks and processes and raising the overall quality and impact of the function. Qualifications - 8+ years in product marketing with demonstrated ownership and execution of positioning, launches, and GTM strategy. - Deep experience in B2B enterprise technology; cybersecurity or OT/ICS experience strongly preferred. - Proven ability to lead complex, cross-functional projects and influence without direct authority. - Track record of developing messaging and content that drives measurable pipeline and revenue impact. - Experience presenting to and influencing senior executives, analysts, and customers. - Strong analytical mindset: you use data to prioritize, measure success, and continually improve. - Experience mentoring or managing other PMMs is a plus. Requirements - Salary: $165,000 - Competitive Equity Package - Comprehensive Benefits Plan Company Description Dragos is on a relentless mission to defend industrial organizations that provide us with the necessities of modern civilization; running water, functioning electricity, and safe industrial working environments. As the market leader in ICS/OT Cybersecurity, we are dedicated to arming our customers with best-in-class technology, threat intelligence, and services to protect their systems as effectively and efficiently as possible. We’re a remote-first culture with operations in North America, Europe, the Middle East, and APAC. We’re looking for mission-oriented teammates who embody our core values of authenticity, transparency, and trust. Are you ready to make a difference? Come join a mission that can save the world!