Lumen Learning

Role Description The Director of Product Marketing is a senior strategic leader responsible for bringing Lumen's courseware to market effectively. This role owns the intersection of product, marketing, and sales, defining how we position our products, who we target, how we reach them, and what compels them to act. As the Director of Product Marketing, you will: - Act as the voice of the customer, feeding market and audience insights directly into the product roadmap. - Serve as a critical bridge between the Product organization and the market, ensuring alignment with real faculty, student, and institutional needs. - Be a strategic thinker and hands-on executor fluent in AI-assisted marketing workflows. - Collaborate deeply with Product and translate complex educational technology into compelling narratives. Key Responsibilities - Product Positioning & Market Intelligence - Own Lumen's product positioning and messaging architecture across priority courses, audience segments, and strategic themes. - Analyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen Lumen's unique value proposition. - Partner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence. - Translate new features and innovations into market-ready narratives. - Identify and develop messaging for emerging product capabilities, including AI-enhanced learning tools. - Go-to-Market Strategy & Campaign Leadership - Lead go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed faculty and academic decision-makers. - Deploy AI tools to accelerate campaign development, improve targeting precision, and increase marketing efficiency. - Build and manage HubSpot campaigns, segmentation, nurture programs, and reporting. - Use engagement data and AI-assisted analysis to refine campaign strategy and inform Sales follow-up. - Sales Enablement & Revenue Alignment - Develop sales enablement materials and train the Sales team on Lumen's products. - Partner with Sales and Customer Success to identify expansion opportunities and develop targeted account-level messaging. - Ensure clean handoffs between marketing-qualified engagement and Sales outreach. - Customer Proof & Product Content - Build a library of faculty stories, case studies, testimonials, and outcome-focused proof points. - Use AI-assisted content tools to accelerate production of digital assets. - Surface and amplify product innovation stories in partnership with the Product and Learning teams. - Travel periodically for select conferences, customer gatherings, company meetings, or field activities. Qualifications - 6+ years of experience in product marketing, with demonstrated progression into strategy, leadership, or ownership of a product marketing function. - Proven ability to communicate product value to the market through positioning, messaging, launch strategy, sales enablement, and customer-facing content. - Hands-on experience with AI marketing tools for content generation, campaign personalization, audience segmentation, or competitive research. - Strong command of HubSpot or comparable marketing automation platforms. - Experience partnering directly with Product teams to influence roadmap prioritization. - Background in edtech, higher education, SaaS, or another considered-purchase B2B environment strongly preferred. - Exceptional written communication skills and the ability to make complex ideas clear and compelling for academic and professional audiences. Company Description Lumen Learning's mission is to enable unprecedented learning for all students, focusing on ensuring that race, income, and gender are not predictors of student success. We support more than 400,000 students and 5,000 faculty members across 500+ colleges and universities with courseware and evidence-based teaching tools that drive measurable outcomes.

Role Description The Customer Success Manager provides outstanding service and support to grow existing accounts by partnering on strategic initiatives, driving increased utilization and engagement through courseware implementation, and engaging with customers over long-term relationships. Your performance will be measured through net revenue retention, account expansion, and relationship-building activities. The purpose of this position is to provide exceptional onboarding and implementation to new users, retain existing business, and identify expansion opportunities at institutions that are currently using our courseware. - Consistently achieve net retention goals - Lead effective onboarding and implementation of Lumen courseware - Identify expansion opportunities and collaborate with Sales on strategy - Effectively and consistently document all activities in HubSpot Travel requirements: - Attend Lumen's annual company meeting - Able to travel for campus visits 2-3 times per Fall and Spring term Key Responsibilities: - Account Management: Work closely with a portfolio of current Lumen customers (Faculty and Department Leaders) to ensure that Lumen solutions are being effectively deployed and incorporated into the learning objectives of our customer institutions. - Performance Metrics: Strive for 100%+ net revenue retention by providing a superior onboarding experience for new customers, identifying potential risk and executing plans to mitigate churn rate, and developing expansion strategies. - Day-to-Day Communications: Drive proactive customer communications and handle day-to-day requests in an efficient and thoughtful manner, to be tracked and stored in our CRM (HubSpot). - Grow Accounts: Identify opportunities to expand the use of Lumen solutions throughout existing customer institutions and develop cross-functional strategies to execute it. - Understand our Products: Develop a deep understanding of Lumen's courseware to help create best practices for our faculty and students. Share customer feedback with Lumen's Product and Learning teams. - Build References: Work with faculty to develop strong relationships and identify opportunities to collaborate with Marketing for the creation of case studies and testimonials in order to more clearly demonstrate our value proposition. Qualifications - Relationship Driven: Has successfully developed and managed direct customer relationships. Preferably in a B2B environment, either in eLearning, corporate training, or SaaS. - Learning and Solutions Advocate: Has a passion for student success, technology and learning. - Communicator: Possesses exceptional communication / interpersonal, analytical, and problem-solving skills. - Detail Oriented: Will be able to quickly master the technical nuances of how the Lumen solutions work and become a partner for the customer, helping them understand how these solutions can enhance their teaching and improve student success. - Project Management: Strong ability to project manage and assist customers with onboarding and use of Lumen solutions. - Independent Worker: Demonstrates the ability to work independently and in a close team environment and be accountable for work and outcomes. - Identifies Trends: Has a proven track record of aggregating individual customer feedback and requests to help us better serve the needs of our overall customer base. Requirements - Reports to the VP of Customer Success - Member of the Director of Learning Solutions (DLS) team - Collaborates closely with the Sales, Support, Product, and Learning teams Benefits - Autonomy - 401(k) matching - Full employee medical premium covered by company - Flex PTO - Paid holidays - Work with exceptional people on an important, fulfilling mission - Stock options - Fully dispersed workforce

Role Description The Product Marketing Manager is responsible for helping Lumen clearly communicate the value of its courseware to higher-ed faculty, academic leaders, and institutional decision-makers. This individual contributor role supports: - Product positioning - Audience insights - Competitive analysis - Sales enablement - Campaign content - Customer proof This role requires someone who can: - Write clearly - Translate product and customer insights into practical messaging - Create useful content - Support campaigns and selected customer-facing initiatives - Use campaign data and engagement signals to inform follow-up, reporting, and marketing decisions This is a great fit for a collaborative, detail-oriented marketer who brings curiosity, follow-through, and hands-on execution and can translate product features and research into meaningful benefits for faculty and students. Key Responsibilities - Positioning, Messaging & Market Insights - Support the development of positioning and messaging for priority courses, audiences, and strategic themes - Conduct market and competitive research - Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging - Campaigns & Go-to-Market Support - Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments - Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders - Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach - Contribute to campaign strategy by turning audience insights, customer feedback, product updates, and market research into practical content and messaging - Sales Enablement & Field Support - Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning - Create practical enablement materials, including campaign briefs, email templates, sequence messaging, one-pagers, follow-up language, objection-handling resources, and course-specific messaging - Support Sales handoffs by helping identify who engaged, what signal they showed, why they matter, and what next step may make sense - Gather feedback from Sales on messaging, objections, audience needs, and materials that can help support active opportunities - Customer Proof & Product Content - Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points - Create and repurpose digital content, including short-form videos, webinar clips, faculty/customer story assets, social content, email content, landing page copy, campaign graphics, and other digital materials - Partner with Sales, Customer Success, Product, and Learning to turn customer outcomes, research findings, implementation examples, and product insights into market-facing content - Support webinars, customer-facing programs, and selected field marketing activities that advance faculty engagement, customer proof, and priority course messaging - Travel periodically for selected conferences, customer gatherings, company meetings, or field activities when aligned with company priorities - Campaign Operations & Reporting - Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking - Partner with RevOps to support campaign tracking, lead routing, Sales handoffs, and visibility into audience engagement - Contribute to additional marketing initiatives and cross-functional projects that support company priorities as needed - Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging Qualifications - 2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role - Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences - Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials - Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content - Comfort creating visual and digital content using tools such as Canva - Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting - Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment - Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions - Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred - Preference for candidates located in the Central or Eastern Time Zone Benefits - Autonomy - 401(k) matching - Full employee medical premium covered by the company - Flex PTO - Paid holidays - Work with exceptional people on an important, fulfilling mission - Stock options - Fully dispersed workforce