• Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion. • Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives. • Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative. • Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production. • Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale. • Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume. • Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement. • Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth.

• Own campaign planning and execution—paid, email, content syndication, webinars, and more—in partnership with our agency • Build and optimize nurture programs and conversion funnels across the full buyer journey • Track, analyze, and report on campaign performance; translate data into clear recommendations and next steps • Partner with Sales Ops to improve lead scoring, routing, and funnel conversion • Work closely with sales to ensure tight campaign-to-followup loops and feedback cycles • Use available tools—including AI where it helps—to work efficiently without losing the strategic thinking that makes campaigns actually work • Translate product positioning into campaign messaging that resonates with technical and business buyers • Collaborate on go-to-market assets (landing pages, emails, one-pagers) to support campaign launches • Conduct market and competitive research to keep campaigns sharp and differentiated

Role Description The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads. This role is hands-on and execution-focused, with strategic input expected as accounts scale. Key Responsibilities - Performance Marketing Execution - Plan, build, execute, and optimise paid media campaigns across key platforms, including: - Google Ads (Search, Performance Max, Shopping) - Meta (Facebook & Instagram) - TikTok, LinkedIn, and other platforms as required - Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs. - Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools. - Optimisation & Growth - Monitor campaign performance daily and make real-time optimisations to improve: - ROAS - CPA - Conversion rate - Spend efficiency - Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions. - Scale high-performing campaigns while maintaining efficiency and performance discipline. - Reporting & Insights - Produce weekly and monthly performance reports covering: - Spend, conversions, CPA, ROAS - Key trends, risks, and opportunities - Provide clear insights and recommendations that can be used directly by client-facing teams. - Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations. - Cross-Functional Collaboration - Work closely with strategy, creative, and account management teams. - Ensure alignment between media strategy, creative execution, audience targeting, and client objectives. - Participate in internal optimisation discussions and share learnings across accounts. - Capability & Standards - Apply agency best practices across account management and performance delivery. - Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies. - Maintain high standards of documentation, hygiene, and accountability across all campaigns. Qualifications - 5+ years of experience in a performance marketing or paid media agency environment - Proven hands-on experience managing multiple client accounts concurrently - Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred - Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate) - Strong analytical skills and ability to translate data into actionable insights - Excellent written English and confidence working with Australian stakeholders Requirements - Ecommerce and lead-generation client experience - Exposure to international markets (AU, NZ, US, UK) - Experience mentoring or supporting junior paid media specialists Working Style & Fit - Comfortable operating as a dedicated offshore extension of an Australian agency - Highly organised, proactive, and accountable for outcomes - Able to manage volume, prioritisation, and deadlines effectively - Performance-driven mindset with a strong sense of ownership Join the A-Team and experience the A-Life!

• Own Pair Team’s direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. • Run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility rate, reach rate, and LTV:CAC — that make growth durable. • Set channel strategy and lead campaigns. • Build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering. • Design the programs that lift reach and conversion across our existing lead base. • Diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria. • Protect compliance and patient trust at every step. • Partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity.