• Own Pair Team’s direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. • Run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility rate, reach rate, and LTV:CAC — that make growth durable. • Set channel strategy and lead campaigns. • Build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering. • Design the programs that lift reach and conversion across our existing lead base. • Diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria. • Protect compliance and patient trust at every step. • Partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity.

• Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment. • Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market. • Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement. • Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks. • Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns.

Role Description We are seeking a Paid Ads Specialist to develop, manage, and optimize high-performing campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands-on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client’s unique setup. - Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads, and LSAs. - Monitor and optimize campaigns to maximize ROAS, conversions, and lead generation. - Use data-driven insights to analyze performance, refine strategies, and achieve client goals. - Conduct creative, audience, and budget A/B testing to enhance campaign performance. - Learn and implement the client’s proprietary program and campaign setup to align with their systems. - Generate detailed performance reports with actionable insights for clients and internal teams. Qualifications - 6+ years of experience managing paid ad campaigns on Google. - Proficiency with Google Ads, YouTube Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. - Experience in a digital marketing agency is required in the U.S. - Experience in the healthcare niche is preferred. Requirements - Experience in a digital marketing agency is required, preferably in the U.S. - Experience in the healthcare niche is preferred. Benefits - Fully Remote position. - Working Hours: 40 hrs a week in standard working hours in Mountain Time. - Salary: USD 1400 - 1800 per month.

• Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels. • Manage campaign strategy, execution, optimization, and reporting. • Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI. • Identify new channels, audiences, and growth opportunities. • Own HubSpot and Pardot administration, optimization, and governance. • Lead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle management. • Partner with Sales and Revenue teams to improve lead management processes and reporting. • Ensure marketing technology platforms are integrated, scalable, and aligned with business goals. • Support Wordpress website updates, as needed. • Serve as the marketing owner for Braze. • Support account-based marketing programs through audience targeting, campaign execution, and reporting. • Own email marketing strategy, execution, testing, and optimization. • Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness. • Build audience segments and nurture programs that drive engagement and pipeline growth. • Develop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performance. • Provide actionable insights and recommendations to Marketing and Growth leadership. • Establish testing frameworks to improve campaign performance over time.