Role Description The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads. This role is hands-on and execution-focused, with strategic input expected as accounts scale. Key Responsibilities - Performance Marketing Execution - Plan, build, execute, and optimise paid media campaigns across key platforms, including: - Google Ads (Search, Performance Max, Shopping) - Meta (Facebook & Instagram) - TikTok, LinkedIn, and other platforms as required - Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs. - Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools. - Optimisation & Growth - Monitor campaign performance daily and make real-time optimisations to improve: - ROAS - CPA - Conversion rate - Spend efficiency - Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions. - Scale high-performing campaigns while maintaining efficiency and performance discipline. - Reporting & Insights - Produce weekly and monthly performance reports covering: - Spend, conversions, CPA, ROAS - Key trends, risks, and opportunities - Provide clear insights and recommendations that can be used directly by client-facing teams. - Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations. - Cross-Functional Collaboration - Work closely with strategy, creative, and account management teams. - Ensure alignment between media strategy, creative execution, audience targeting, and client objectives. - Participate in internal optimisation discussions and share learnings across accounts. - Capability & Standards - Apply agency best practices across account management and performance delivery. - Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies. - Maintain high standards of documentation, hygiene, and accountability across all campaigns. Qualifications - 5+ years of experience in a performance marketing or paid media agency environment - Proven hands-on experience managing multiple client accounts concurrently - Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred - Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate) - Strong analytical skills and ability to translate data into actionable insights - Excellent written English and confidence working with Australian stakeholders Requirements - Ecommerce and lead-generation client experience - Exposure to international markets (AU, NZ, US, UK) - Experience mentoring or supporting junior paid media specialists Working Style & Fit - Comfortable operating as a dedicated offshore extension of an Australian agency - Highly organised, proactive, and accountable for outcomes - Able to manage volume, prioritisation, and deadlines effectively - Performance-driven mindset with a strong sense of ownership Join the A-Team and experience the A-Life!

• Own Pair Team’s direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. • Run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility rate, reach rate, and LTV:CAC — that make growth durable. • Set channel strategy and lead campaigns. • Build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering. • Design the programs that lift reach and conversion across our existing lead base. • Diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria. • Protect compliance and patient trust at every step. • Partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity.

• Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment. • Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market. • Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement. • Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks. • Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns.

Role Description We are seeking a Paid Ads Specialist to develop, manage, and optimize high-performing campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands-on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client’s unique setup. - Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads, and LSAs. - Monitor and optimize campaigns to maximize ROAS, conversions, and lead generation. - Use data-driven insights to analyze performance, refine strategies, and achieve client goals. - Conduct creative, audience, and budget A/B testing to enhance campaign performance. - Learn and implement the client’s proprietary program and campaign setup to align with their systems. - Generate detailed performance reports with actionable insights for clients and internal teams. Qualifications - 6+ years of experience managing paid ad campaigns on Google. - Proficiency with Google Ads, YouTube Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. - Experience in a digital marketing agency is required in the U.S. - Experience in the healthcare niche is preferred. Requirements - Experience in a digital marketing agency is required, preferably in the U.S. - Experience in the healthcare niche is preferred. Benefits - Fully Remote position. - Working Hours: 40 hrs a week in standard working hours in Mountain Time. - Salary: USD 1400 - 1800 per month.