• Own campaign planning and execution—paid, email, content syndication, webinars, and more—in partnership with our agency • Build and optimize nurture programs and conversion funnels across the full buyer journey • Track, analyze, and report on campaign performance; translate data into clear recommendations and next steps • Partner with Sales Ops to improve lead scoring, routing, and funnel conversion • Work closely with sales to ensure tight campaign-to-followup loops and feedback cycles • Use available tools—including AI where it helps—to work efficiently without losing the strategic thinking that makes campaigns actually work • Translate product positioning into campaign messaging that resonates with technical and business buyers • Collaborate on go-to-market assets (landing pages, emails, one-pagers) to support campaign launches • Conduct market and competitive research to keep campaigns sharp and differentiated

Role Description The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads. This role is hands-on and execution-focused, with strategic input expected as accounts scale. Key Responsibilities - Performance Marketing Execution - Plan, build, execute, and optimise paid media campaigns across key platforms, including: - Google Ads (Search, Performance Max, Shopping) - Meta (Facebook & Instagram) - TikTok, LinkedIn, and other platforms as required - Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs. - Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools. - Optimisation & Growth - Monitor campaign performance daily and make real-time optimisations to improve: - ROAS - CPA - Conversion rate - Spend efficiency - Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions. - Scale high-performing campaigns while maintaining efficiency and performance discipline. - Reporting & Insights - Produce weekly and monthly performance reports covering: - Spend, conversions, CPA, ROAS - Key trends, risks, and opportunities - Provide clear insights and recommendations that can be used directly by client-facing teams. - Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations. - Cross-Functional Collaboration - Work closely with strategy, creative, and account management teams. - Ensure alignment between media strategy, creative execution, audience targeting, and client objectives. - Participate in internal optimisation discussions and share learnings across accounts. - Capability & Standards - Apply agency best practices across account management and performance delivery. - Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies. - Maintain high standards of documentation, hygiene, and accountability across all campaigns. Qualifications - 5+ years of experience in a performance marketing or paid media agency environment - Proven hands-on experience managing multiple client accounts concurrently - Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred - Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate) - Strong analytical skills and ability to translate data into actionable insights - Excellent written English and confidence working with Australian stakeholders Requirements - Ecommerce and lead-generation client experience - Exposure to international markets (AU, NZ, US, UK) - Experience mentoring or supporting junior paid media specialists Working Style & Fit - Comfortable operating as a dedicated offshore extension of an Australian agency - Highly organised, proactive, and accountable for outcomes - Able to manage volume, prioritisation, and deadlines effectively - Performance-driven mindset with a strong sense of ownership Join the A-Team and experience the A-Life!

• Own Pair Team’s direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. • Run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility rate, reach rate, and LTV:CAC — that make growth durable. • Set channel strategy and lead campaigns. • Build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering. • Design the programs that lift reach and conversion across our existing lead base. • Diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria. • Protect compliance and patient trust at every step. • Partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity.

• Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment. • Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market. • Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement. • Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks. • Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns.