• Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment. • Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market. • Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement. • Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks. • Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns.

Role Description We are seeking a Paid Ads Specialist to develop, manage, and optimize high-performing campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands-on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client’s unique setup. - Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads, and LSAs. - Monitor and optimize campaigns to maximize ROAS, conversions, and lead generation. - Use data-driven insights to analyze performance, refine strategies, and achieve client goals. - Conduct creative, audience, and budget A/B testing to enhance campaign performance. - Learn and implement the client’s proprietary program and campaign setup to align with their systems. - Generate detailed performance reports with actionable insights for clients and internal teams. Qualifications - 6+ years of experience managing paid ad campaigns on Google. - Proficiency with Google Ads, YouTube Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. - Experience in a digital marketing agency is required in the U.S. - Experience in the healthcare niche is preferred. Requirements - Experience in a digital marketing agency is required, preferably in the U.S. - Experience in the healthcare niche is preferred. Benefits - Fully Remote position. - Working Hours: 40 hrs a week in standard working hours in Mountain Time. - Salary: USD 1400 - 1800 per month.

• Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels. • Manage campaign strategy, execution, optimization, and reporting. • Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI. • Identify new channels, audiences, and growth opportunities. • Own HubSpot and Pardot administration, optimization, and governance. • Lead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle management. • Partner with Sales and Revenue teams to improve lead management processes and reporting. • Ensure marketing technology platforms are integrated, scalable, and aligned with business goals. • Support Wordpress website updates, as needed. • Serve as the marketing owner for Braze. • Support account-based marketing programs through audience targeting, campaign execution, and reporting. • Own email marketing strategy, execution, testing, and optimization. • Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness. • Build audience segments and nurture programs that drive engagement and pipeline growth. • Develop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performance. • Provide actionable insights and recommendations to Marketing and Growth leadership. • Establish testing frameworks to improve campaign performance over time.

• Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets. • Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives. • Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever: concepting, briefing, and rapidly testing and iterating ad creative at the cadence of modern social buying demands. • Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats. • Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time. • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing. • Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments. • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. • Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate, building resilience against channel volatility. • Present channel performance, creative learnings, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence. • Document strategies, creative learnings, and processes in shared SOPs to support team-wide continuity and knowledge transfer.