• Drive conversion rate optimization (CRO) initiatives and contribute to experimentation and A/B testing programs. • Design and optimize website experiences, landing pages, e-commerce flows, lifecycle email journeys, and paid advertising campaigns. • Partner closely with Product, Engineering, Marketing, and Leadership to improve acquisition, activation, engagement, retention, and revenue. • Lead user research, ideation, wireframing, prototyping, testing, and final design execution. • Create and iterate on performance marketing creative informed by customer insights and business results. • Use analytics, user behavior data, and research findings to inform design decisions. • Present design rationale and recommendations to stakeholders across the company. • Support implementation and ensure a high-quality user experience from concept through launch.

• Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue. • Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units. • Build and manage lead nurture programs that accelerate prospect progression through the buyer journey. • Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns. • Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social. • Coordinate campaign assets, messaging, and activation plans across multiple stakeholders. • Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs. • Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events. • Own MQL processes and lead management across the Industry Solutions division. • Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting. • Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation. • Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI. • Deliver actionable insights and recommendations to relevant stakeholders. • Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting.

• Own Starlink’s consumer subscriber growth strategy and execution for Arkansas, Louisiana, Oklahoma, and Texas, fully responsible for achieving ambitious growth targets within the states • Serve as Starlink’s local market owner, accountable for awareness, acquisition, partnerships, and performance • Execute business development strategies to expand Starlink’s consumer presence across the region • Identify, evaluate, and build new customer acquisition channels including with internet service providers, affiliates, utilities, retailers, installers, real estate partners, community organizations, and local governments • Drive deal execution from opportunity identification through commercial agreements and partner launch • Represent Starlink in external discussions with prospective commercial partners and community stakeholders • Lead local marketing and awareness initiatives including field marketing, community events, trade shows, retail activations, and grassroots campaigns • Build Starlink’s brand presence and visibility throughout the region • Collect and synthesize customer and partner feedback to influence product offerings, pricing strategies, and go-to-market approaches • Track and report on subscriber acquisition performance, partner productivity, and campaign / growth initiative ROI • Collaborate with sales, product, marketing, operations, engineering, and finance teams to execute scalable growth programs • Develop and execute pilots and growth experiments to identify high-performing acquisition channels

• Own Starlink’s consumer subscriber growth strategy and execution for the US Northeast, fully responsible for achieving ambitious growth targets within the region • Serve as Starlink’s local market owner, accountable for awareness, acquisition, partnerships, and performance • Execute business development strategies to expand Starlink’s consumer presence across the region • Identify, evaluate, and build new customer acquisition channels including with internet service providers, affiliates, utilities, retailers, installers, real estate partners, community organizations, and local governments • Drive deal execution from opportunity identification through commercial agreements and partner launch • Represent Starlink in external discussions with prospective commercial partners and community stakeholders • Lead local marketing and awareness initiatives including field marketing, community events, trade shows, retail activations, and grassroots campaigns • Build Starlink’s brand presence and visibility throughout the region • Collect and synthesize customer and partner feedback to influence product offerings, pricing strategies, and go-to-market approaches • Track and report on subscriber acquisition performance, partner productivity, and campaign / growth initiative ROI • Collaborate with sales, product, marketing, operations, engineering, and finance teams to execute scalable growth programs • Develop and execute pilots and growth experiments to identify high-performing acquisition channels