We make it easier to keep the food supply chain safe and transparent.
Growth Marketing Manager
Location
United States
Posted
17 hours ago
Salary
0
Seniority
Senior
Job Description
Growth Marketing Manager
FoodChain ID
• Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue. • Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units. • Build and manage lead nurture programs that accelerate prospect progression through the buyer journey. • Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns. • Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social. • Coordinate campaign assets, messaging, and activation plans across multiple stakeholders. • Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs. • Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events. • Own MQL processes and lead management across the Industry Solutions division. • Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting. • Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation. • Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI. • Deliver actionable insights and recommendations to relevant stakeholders. • Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting.
Job Requirements
- 5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment.
- Fluency in French and English, with French as either a native language or at full professional proficiency, is required.
- Proven track record of delivering measurable pipeline growth and lead generation results.
- Hands-on experience with Salesforce campaign management and reporting.
- Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows.
- Experience managing external marketing agencies and paid media programs.
- Analytical skills with experience interpreting campaign and funnel performance data.
- Excellent project management and stakeholder management skills.
- Experience working within a matrixed, global organisation.
- Desirable Experience marketing SaaS, technology, regulatory, data, or digital solutions.
- Experience supporting multiple business units or product portfolios.
- Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies.
Benefits
- Remote based role
- Occasional travel may be required to support business meetings, tradeshows, customer events, and team collaboration activities.
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