Ladders

• Drive conversion rate optimization (CRO) initiatives and contribute to experimentation and A/B testing programs. • Design and optimize website experiences, landing pages, e-commerce flows, lifecycle email journeys, and paid advertising campaigns. • Partner closely with Product, Engineering, Marketing, and Leadership to improve acquisition, activation, engagement, retention, and revenue. • Lead user research, ideation, wireframing, prototyping, testing, and final design execution. • Create and iterate on performance marketing creative informed by customer insights and business results. • Use analytics, user behavior data, and research findings to inform design decisions. • Present design rationale and recommendations to stakeholders across the company. • Support implementation and ensure a high-quality user experience from concept through launch.