Role Description The Senior Manager, Industry Marketing is a senior leadership role responsible for all dealer- and industry-facing marketing efforts at Trader Interactive. This role serves as the strategic and executional engine powering our Sales team's ability to acquire new dealer customers, grow revenue through upsell, and retain existing customers by demonstrating the tangible value TI delivers to their business. The ideal candidate is a disciplined, data-driven marketing leader who combines strategic vision with hands-on execution, thrives in a cross-functional environment, and is passionate about helping dealers understand their performance and how to improve it. They are an exceptional communicator, a collaborative partner, and a relentless optimizer. What You’ll Do - Customer Acquisition: Always On Growth Engine - Partner closely with the Sales Enablement team to develop compelling outbound messaging, playbooks, and campaign assets. - Collaborate with the AI team to harness deep prospect intelligence and embed insights into email and outbound calling campaigns. - Work with the Insights team to leverage Trader Interactive's Thought Leadership research and data assets for prospect outreach. - Engage with the Product team to identify the right product and packaging offerings for different prospect segments. - Lead prospect segmentation strategy in concert with the AI and Sales teams. - Design and manage integrated, multi-touch acquisition campaigns across various channels. - Ensure deep integration between HubSpot and Salesforce for coordinated marketing and sales activities. - Define the 'campaign hook' for every initiative. - Build a rigorous reporting and optimization framework. - Upsell: Expand Revenue with Current Customers - Design product and packaging-specific upsell campaigns. - Develop differentiated messaging for current customers by segment. - Produce high-quality sales enablement content. - Leverage email marketing and digital channels to nurture upsell opportunities. - Collaborate with the Insights and BI teams to identify performance gaps. - Track upsell campaign performance rigorously. - Retention: Demonstrate Value, Strengthen Loyalty - Build and manage a structured Demonstrating Value program. - Design and deploy a systematic email 'air cover' program. - Develop a Thought Leadership program in partnership with the Insights team. - Champion dealer success by creating content that helps dealers optimize their digital merchandising. - Work with BI and AI teams to operationalize data delivery. - Measure retention program effectiveness through various metrics. - Channel Management & Marketing Operations - Manage the TI email marketing team. - Oversee a small events team for industry trade shows and webinars. - Manage a digital marketing budget with accountability for performance. - Own industry PR efforts and maintain relationships with trade publications. - Coordinate webinar and virtual event programs. - Ensure all channel activity is properly tracked and reported. - Develop and maintain a rolling marketing calendar. - Product Marketing Support - Develop a deep command of TI's product portfolio. - Partner with Product Management to craft clear product narratives. - Support product launch planning and go-to-market execution. - Feed market and customer insights back to the Product team. - Cross-Functional Leadership & Program Management - Serve as the connective tissue across various teams. - Build disciplined program management practices. - Champion the integration of HubSpot and Salesforce. - Create a culture of accountability and continuous improvement. - Cut through organizational complexity with clear communication. Qualifications - 8+ years of B2B marketing experience, with at least 3 years in a senior role. - Proven track record of building and running integrated, multi-channel marketing programs. - Deep expertise in email marketing strategy. - Hands-on experience with HubSpot and Salesforce. - Strong analytical skills. - Exceptional written and verbal communication skills. - Experience managing and developing high-performing marketing teams. - Outstanding cross-functional collaboration skills. - A resilient, energetic, change-oriented leadership style. Bonus Points - Experience in marketplace, automotive, powersports, RV, or other dealer-facing industry verticals. - Familiarity with AI-driven marketing tools and predictive analytics. - Background in content marketing or Thought Leadership programs. - Experience with product marketing and go-to-market planning. - Working knowledge of digital advertising platforms and event management. - MBA or equivalent advanced degree (preferred, not required). Benefits - An inclusive and supportive work environment. - Opportunity to be part of a global group of digital marketplace businesses. - Flexible leave options and employee benefits including up to 31 days of paid time off. - Continuing education with access to LinkedIn Learning. - A full benefits package including medical, dental & vision. - 401K with company match and wellness program.

• Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact. • Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives. • Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management. • Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events. • Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates. • Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.

• Own and execute the integrated marketing plan for Southern Europe, aligned to EMEA revenue priorities and sales targets. • Prioritize investment and focus on France as the largest market while scaling programs across Spain, Italy, Portugal, and other Southern European territories. • Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement. • Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM. • Support regional sales teams with campaign strategy, market insights, and program execution. • Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners. • Drive MDF / co-marketing investment toward measurable pipeline outcomes. • In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives. • Strengthen relationships with channel sales leaders and partner account teams. • Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams. • Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics. • Build quarterly business reviews and performance updates for leadership. • Share best practices across EMEA and contribute to scalable regional programs.

• Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. • Implements local market planning and analysis. • Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. • Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting. • Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns. • Manages the delivery and day-to-day operations and maintenance of new and existing systems to meet business requirements. • Supports the lead function of implementation activities, troubleshoot user/system issues and documentation. • Identifies and raises issues and risks with functional design and offers alternative solutions. • Configures, maintains, enhances and reports on new and existing Software as a Service (SaaS) platforms. • Provides high level of expertise in the solution design and functionality of business applications. • Develops a partnership with the channel managers/stakeholders to communicate and clarify requirements. • Contributes to the development of long-range business plans and ensures products and services are aligned with business needs. • Conducts system studies and analyzes existing processes to improve efficiency. • Researches and develops techniques for automation. • Responsible for maintaining the quality control of projects ensuring the proper development of methods and practices for effective control and management of systems. • Assists in gathering and analyzing data and metrics to determine project success and make recommendations for improvement. • Coordinates the development and introduction of the various phases of technology. • Takes ownership for all related activities required for optimizing the service delivery process (problem management, service delivery reports, web content development, etc.). • Coordinates with business partners to recommend solutions to meet business goals and objectives. • Evaluates vendor proposals and assists in the coordination of vendor technical involvement in the planning, installation, and implementation of systems/processes. • Tracks achievement of SLAs with suppliers and escalates when SLAs are not met.