Role Description WES is seeking an Associate Director, Content Marketing to oversee B2C and B2B content marketing programs that drive revenue, attract new audiences, prioritize customer service, and reflect WES's unique value proposition. This role will be responsible for managing the middle of the sales funnel, defining, and executing the content development strategy for B2B and B2C initiatives. - Directly oversee and manage a Content Marketing Analyst. - Create and execute on a B2B and B2C content and distribution strategy across all channels, programs, and activities. - Integrate content from multiple sources into an effective single-channel experience. - Identify, frame, and launch campaigns and promotional concepts. - Provide editorial oversight for all promotional content to ensure quality, clarity, and consistency. - Commit to a data-driven approach to drive growth, revenue, and engagement. - Work with the team to develop process, strategy, timelines. - Develop and oversee the execution of a social media strategy. - Identify, create, and post audience-specific content on social media accounts. - Review reporting, set guidelines, and make recommendations. Qualifications - Bachelor's degree in communications, Journalism, or related field. - 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field. - Proven experience in developing and executing successful content marketing strategies. - Familiarity with various content formats such as blog posts, social media content, videos, and email marketing. - Experience disseminating email campaigns to multiple target audiences. - Familiarity with customer journey mapping, persona development, and customer segmentation. - Experience with content analytics tools and the ability to track key metrics. - Exceptional written and verbal communication skills. - Meticulous attention to detail to ensure accuracy and consistency in content creation. - Experience in developing and executing content plans that support lead generation. - Experience leading freelance writers and consultants. - Familiarity with WordPress, Marketo, Google Analytics, Jira, and Confluence. - Experience with web UX and understanding of digital accessibility, SEO, and best practices. Requirements - Fluency in French is a plus! - Desire to work in nonprofit/philanthropy or immigration/education fields a plus! - Genuine enthusiasm for delivering exceptional customer experiences. - Willingness to experiment, learn from failures, and continuously optimize content strategies. - Strong people management skills. - Understanding of how content can influence and enhance the overall customer experience. - Ability to empathize with customers and create content that connects emotionally. - Proven ability to collaborate effectively with cross-functional teams. - Strong analytical skills to measure content performance. - Ability to thrive in a fast-paced and dynamic environment. - Proficiency in storytelling and adapting communication to different audiences. - Ability to think strategically and align content marketing initiatives with business goals. - Exceptional written and verbal communication abilities. - Demonstrate a creative mindset and the ability to tell engaging stories. - A strong commitment to the WES mission and values. Benefits - Work-Life Harmony: Enjoy the freedom of remote work and flexible scheduling. - Rewards and Recognition: Competitive compensation and comprehensive benefits. - Professional Growth and Development: Comprehensive training programs and tuition reimbursement opportunities. - Innovation and Impact: Engage in work that transforms lives and empowers individuals. - Community and Connection: Participate in activities that promote equity and celebrate diversity.

• Content Strategy & Distribution: Ensuring every piece of content has a clear path to generating demand. Partnering directly with the CEO, you'll brainstorm ideas based on market trends and competitor gaps, then repurpose pillar video content into highly optimized LinkedIn posts, X threads, and short-form videos. You’ll also manage publishing cadences, SEO metadata, and performance analytics to constantly improve our reach. • Lead Nurturing & Conversion: You will architect and maintain our entire nurture ecosystem to ensure every touchpoint leads to a booked call. This means managing everything from lead magnets and opt-in forms to automated email flows and our monthly newsletter. You’ll oversee newsletter production end-to-end, coordinating copywriters, designers, and CEO approval, while analyzing email performance monthly to keep our messaging sharp. • Case Studies & Quality Control: You will turn client wins into high-converting assets by integrating new case studies directly into our content calendar and outreach sequences. Own the quality control process, running a strict 6-point audit on every live URL to ensure typos, formatting, visuals, and mobile views are completely flawless before launch.

Role Description As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them. - Lead Pogo's B2B content function - you decide what gets written and where it shows up - Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives - Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social - Own content strategy - decide which channels we invest in and why - Develop a deep understanding of our buyers and write to them - Use language to capture attention, create virality, and drive conversion Qualifications - Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program - Ability to produce excellent copy across lengths and formats - Strong understanding of how to use language to drive outcomes - Ability to dig into data and find the story in it - Strong POV on how to run a content function - Experience working at a fast-growing startup with real ownership - Active use of AI tools in workflows Requirements - Bonus: Turning data into compelling macro consumer stories (leans on journalism) - Track record of writing publicly on social and growing an audience Benefits - Own the voice of a fast-growing B2B business - Work with uniquely rich proprietary data - Have real creative and strategic ownership - Experiment across formats and distribution - Help shape the content culture early Why you might not be excited about us - This is not a pure brand or editorial role; we care deeply about outcomes - There’s very little existing structure; you’ll be building systems from scratch - We move quickly and iterate constantly - You’ll need to balance strategy with execution - We expect more than 9 to 5; raw hours make an impact at our current stage

• Partner with the Director of Research to develop and maintain a strategic sector roadmap • Manage and mentor a team of Project Managers • Collaborate with Operations Managers overseeing expert recruiting and onboarding • Own expert budget management for your sector • Oversee a structured QA process for ensuring transcript quality • Partner with the Director of Research to monitor engagement data and identify coverage gaps • Establish and maintain feedback loops with call takers and project teams • Collaborate with North America directed content teams to ensure high quality output • Partner with Operations and Product teams to pilot AI-enabled tools • Maintain deep familiarity with ongoing developments within sectors from Healthcare, TMT or Energy & Industrials.