World Education Services logo
World Education Services

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. For more information about WES, please visit our website at www.WES.org .

Associate Director, Content Marketing

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteLeadTeam 201-500

Location

Canada

Posted

1 day ago

Salary

C$102K - C$130K / year

Seniority

Lead

No structured requirement data.

Job Description

Associate Director, Content Marketing

World Education Services

Role Description WES is seeking an Associate Director, Content Marketing to oversee B2C and B2B content marketing programs that drive revenue, attract new audiences, prioritize customer service, and reflect WES's unique value proposition. This role will be responsible for managing the middle of the sales funnel, defining, and executing the content development strategy for B2B and B2C initiatives. - Directly oversee and manage a Content Marketing Analyst. - Create and execute on a B2B and B2C content and distribution strategy across all channels, programs, and activities. - Integrate content from multiple sources into an effective single-channel experience. - Identify, frame, and launch campaigns and promotional concepts. - Provide editorial oversight for all promotional content to ensure quality, clarity, and consistency. - Commit to a data-driven approach to drive growth, revenue, and engagement. - Work with the team to develop process, strategy, timelines. - Develop and oversee the execution of a social media strategy. - Identify, create, and post audience-specific content on social media accounts. - Review reporting, set guidelines, and make recommendations. Qualifications - Bachelor's degree in communications, Journalism, or related field. - 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field. - Proven experience in developing and executing successful content marketing strategies. - Familiarity with various content formats such as blog posts, social media content, videos, and email marketing. - Experience disseminating email campaigns to multiple target audiences. - Familiarity with customer journey mapping, persona development, and customer segmentation. - Experience with content analytics tools and the ability to track key metrics. - Exceptional written and verbal communication skills. - Meticulous attention to detail to ensure accuracy and consistency in content creation. - Experience in developing and executing content plans that support lead generation. - Experience leading freelance writers and consultants. - Familiarity with WordPress, Marketo, Google Analytics, Jira, and Confluence. - Experience with web UX and understanding of digital accessibility, SEO, and best practices. Requirements - Fluency in French is a plus! - Desire to work in nonprofit/philanthropy or immigration/education fields a plus! - Genuine enthusiasm for delivering exceptional customer experiences. - Willingness to experiment, learn from failures, and continuously optimize content strategies. - Strong people management skills. - Understanding of how content can influence and enhance the overall customer experience. - Ability to empathize with customers and create content that connects emotionally. - Proven ability to collaborate effectively with cross-functional teams. - Strong analytical skills to measure content performance. - Ability to thrive in a fast-paced and dynamic environment. - Proficiency in storytelling and adapting communication to different audiences. - Ability to think strategically and align content marketing initiatives with business goals. - Exceptional written and verbal communication abilities. - Demonstrate a creative mindset and the ability to tell engaging stories. - A strong commitment to the WES mission and values. Benefits - Work-Life Harmony: Enjoy the freedom of remote work and flexible scheduling. - Rewards and Recognition: Competitive compensation and comprehensive benefits. - Professional Growth and Development: Comprehensive training programs and tuition reimbursement opportunities. - Innovation and Impact: Engage in work that transforms lives and empowers individuals. - Community and Connection: Participate in activities that promote equity and celebrate diversity.

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