YOCTO

• Build and launch lifecycle outputs in platforms like Klaviyo, following the master brief to ensure every campaign is correctly set up, rigorously QA’d, and functionally perfect. • Write the copy and use the AI tools to brainstorm subject lines, preview text, hooks, and call-to-action (CTA) variations for each workflow phase. • Empower the design team by providing clear inputs and realistic deadlines, maintaining a balanced workload that allows for high-quality, high-momentum execution. • Own ClickUp and make sure is always kept up to date, every delivery item is delivered on time and following our quality standards. • Manage day-to-day internal and client communications, ensuring absolute clarity on deliverables while running a tight approval process that captures and actions feedback without delay. • Monitor and optimize execution results against client KPIs, identifying patterns or technical opportunities to share with the Strategist to ensure our work continuously improves.

• Filming corporate and educational content (on-site and on-location). • Handling, setting up, and managing recording equipment. • Editing and post-production of videos for YouTube and social media. • Adapting and repurposing core video content into various formats across multiple platforms. • Creating thumbnails, titles, and basic graphics, including utilizing templates and basic animations in After Effects. • Scheduling and publishing final videos directly on our respective social channels.

Role Description We are hiring a Junior Strategist that will focus on meaningful, high-impact work that truly moves the needle, rather than getting stuck in repetitive, low-value tasks. You’ll have the space and trust to prioritize what’s strategically right, instead of accommodating every request at the expense of outcomes. This is a role where you feel trusted to take full ownership, with the autonomy to make decisions, challenge what doesn’t make sense, and focus on what truly drives results. At the same time, you feel continuously challenged to grow, think bigger, and raise the bar for yourself and the outcomes you deliver. - Act as the primary client contact to define KPIs, build lifecycle roadmaps, and design high-impact retention strategies. - Collaborate with a dedicated designer and a junior email marketer (strategy associate) who will handle the heavy lifting of moving assets and setting up flows in Klaviyo. - Use AI as a high-speed brainstorming partner to write engaging emails and SMS, while managing the internal copy approval pipeline, giving the final green light on copy deliverables drafted by you or other team members. - Define and manage account scopes, allocate hours to high-ROI initiatives, and track project pacing, timesheets, and budgets using ClickUp. - Guide and mentor junior Strategy Associates, supporting their workflow prioritization, execution accuracy, and professional growth. - Own the client relationship, confidently manage expectations, and present clear, data-driven performance reports. - Oversee delivery quality, turn big wins into case studies, and help update internal agency playbooks. Qualifications - Bachelor’s OR Master's Degree OR Certifications preferably in Marketing, Business, Communications, or a related field with a focus on digital or eCommerce. - 2-3 years of experience on eCommerce or lifecycle marketing, with ownership of client strategy and performance (agency or in-house). - Strong expertise in retention and lifecycle channels (email, SMS), including segmentation, testing, and optimization. - Proven ability to think commercially, prioritize effectively, and translate data into actionable strategy. - Experience leading or mentoring team members and collaborating cross-functionally (design and technical teams). - Hands-on knowledge of key tools like Klaviyo (or similar), Shopify (or equivalent), and subscription/retention platforms. Benefits - This is a remote contractor role with a competitive salary. - 22 days paid annual leave (21+1 birthday day), with clear expectations for being fully offline during time off. - 7 paid sick days, plus additional paid leave for special circumstances. - Comprehensive career growth package, featuring quarterly bonuses and guaranteed annual salary review based on regular performance evaluations. - Annual budget for tools, courses, memberships, and professional growth. - Remote-first work environment (Europe preferred), flexible working arrangements, and clear ownership over deliverables. Company Description YOCTO is the agency with the largest Klaviyo book of business in EMEA and one of only 44 Klaviyo Elite Partners globally (top 0.00025% worldwide). We provide lifecycle marketing services to fast-growing brands in health, wellness, beauty, and subscription eCommerce. A place that will challenge you fully, and give just as much in return. After 1-2 years at YOCTO, you will be able to succeed in any agency or eCommerce environment. We’re building something exceptional, and that requires exceptional people - those who are driven, intentional, balanced, and fully committed to mastering their craft.

• Build and launch lifecycle outputs in Klaviyo, following the master brief to ensure every campaign is correctly set up, rigorously QA’d, and functionally perfect. • Write Copy with AI Speed: Draft compelling email and SMS copy and leverage modern AI tools to brainstorm high-converting subject lines, preview text, hooks, and CTA variations for each workflow phase. • Empower our design team by providing clear inputs and realistic deadlines, maintaining a balanced workload that allows for high-quality, high-momentum execution. • Own our ClickUp workspace. You’ll make sure everything is always kept up to date, and every delivery item is sent on time and up to our strict quality standards. • Run day-to-day internal and client communications. • Monitor execution results against client KPIs. Support in reporting and help identify performance patterns or technical opportunities to share with the Senior Strategist to ensure our work continuously improves.

• Act as the primary point of contact for clients; define KPIs together with the client and ensure performance against them; build and own lifecycle strategy across channels; create and maintain roadmaps and content calendars; prioritize and balance development of initiatives based on not only expected impact and client goals, but also long-term client retention. • Define scope of work during sales and onboarding; manage scope changes as the account evolves; allocate hours and resources across initiatives based on expected return; ensure projects remain within scope, on budget, and on schedule; monitor account pacing and approve timesheets in ClickUp; identify and lead expansion opportunities, including upsells, new initiatives, and partner integrations. • Directly manage Strategy Associates, including performance, mentorship, and development; provide guidance on execution, ensure accountability, support workflow and prioritization, and act as the primary escalation point for issues. • Own delivery quality across the account; oversee execution and spot-check outputs to ensure accuracy and alignment; liaise with partners and tools to improve account outcomes; identify case study opportunities based on results; contribute to playbooks and improve service delivery standards across the agency; continuously develop own expertise to elevate team capability.

• Content Strategy & Distribution: Ensuring every piece of content has a clear path to generating demand. Partnering directly with the CEO, you'll brainstorm ideas based on market trends and competitor gaps, then repurpose pillar video content into highly optimized LinkedIn posts, X threads, and short-form videos. You’ll also manage publishing cadences, SEO metadata, and performance analytics to constantly improve our reach. • Lead Nurturing & Conversion: You will architect and maintain our entire nurture ecosystem to ensure every touchpoint leads to a booked call. This means managing everything from lead magnets and opt-in forms to automated email flows and our monthly newsletter. You’ll oversee newsletter production end-to-end, coordinating copywriters, designers, and CEO approval, while analyzing email performance monthly to keep our messaging sharp. • Case Studies & Quality Control: You will turn client wins into high-converting assets by integrating new case studies directly into our content calendar and outreach sequences. Own the quality control process, running a strict 6-point audit on every live URL to ensure typos, formatting, visuals, and mobile views are completely flawless before launch.

• Build and launch lifecycle outputs in platforms like Klaviyo, following the master brief to ensure every campaign is correctly set up, rigorously QA’d, and functionally perfect. • Own ClickUp and make sure is always kept up to date, every delivery item is delivered on time and following our quality standards. • Manage day-to-day internal and client communications, ensuring absolute clarity on deliverables while running a tight approval process that captures and actions feedback without delay. • Empower the copy and design teams by providing clear inputs and realistic deadlines, maintaining a balanced workload that allows for high-quality, high-momentum execution. • Monitor and optimize execution results against client KPIs, identifying patterns or technical opportunities to share with the Strategist to ensure our work continuously improves.

• Pipeline generation (inbound + targeted outbound) • Convert inbound demand into structured opportunities • Proactively generate outbound opportunities in high-fit accounts (DTC brands, subscription-first businesses, health, wellness, beauty category, USA or UK) • Re-activate stalled deals and follow up with discipline until a clear yes/no outcome • Full-cycle sales ownership • Run high-signal discovery (pain, constraints, timeline, decision process, budget) • Diagnose fit and disqualify fast when the account isn’t right • Present YOCTO’s approach in a consultative way (outcomes > tactics) • Build proposals that are clear on scope, success metrics, and expectations • Negotiate confidently (protecting pricing integrity; no “random discounting”) • Close deals and drive clean contracting / kickoff readiness • Process, forecasting, and reporting • Maintain a clean CRM (stages, next steps, close dates, notes) • Forecast accurately and make risks visible early • Share weekly pipeline updates that leadership can actually use (no fluff) • Sales to delivery handover • You do not own ongoing client servicing post-sale • You do ensure a high-quality handoff: context, goals, risks, stakeholder map, and what was sold vs. what must be delivered

• Generate net-new and cross-sell pipeline through tech and agency partners • Own partner relationships end-to-end: outreach → relationship → referral → closed-won • Proactively nurture existing partners to increase referral volume and quality • Clearly position YOCTO’s value so partners know when and who to refer • Identify and sign new tech and agency partners with strong ICP overlap • Build a balanced partner network that compounds over time • Qualify partners based on real revenue potential, not logos • Aim to add multiple high-quality partners per quarter • Execute high-impact co-marketing plays with partners: Webinars, Case studies, Email swaps, Content collaborations, Events • Turn relationships into repeatable distribution and demand generation • Represent YOCTO at relevant ecosystem events, meetups, and partner activations • Track partner activity, referrals, pipeline, and outcomes weekly • Own and improve partner processes and workflows over time

• Lead design for client engagements, setting visual direction, quality standards, and execution plans. • Mentor and grow mid-level and junior designers through feedback, reviews, and practical coaching. • Establish design processes, checklists, and component libraries to ensure consistency and efficiency. • Create high-converting email templates, lifecycle assets, and landing pages aligned to client objectives. • Work closely with conversion copywriters and strategists to craft experiments and implement tests. • Translate analytics-backed insights into design hypotheses and iterate based on test results. • Advocate for brand clarity and UX across client touchpoints, balancing aesthetics with commercial performance.