• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals. • Manage MDF, partner marketing calendars, campaign execution, and performance tracking. • Drive awareness, demand generation, and pipeline creation through co-branded marketing activities. • Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs. • Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results. • Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets. • Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels. • Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact. • Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution. • Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution. • Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes. • Support partner enablement and engagement initiatives. • Develop partner-facing content, campaign toolkits, sales enablement assets, and communications. • Coordinate partner training and awareness programs. • Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions. • Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs. • Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis. • Develop recommendations to optimize partner marketing investments and maximize business impact. • Support budget planning, forecasting, and expense management for channel marketing programs and campaigns. • Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI. • Deliver actionable insights and recommendations to improve program effectiveness and partner engagement. • Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms. • Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

• Create and publish content for LinkedIn, X, newsletters, and website. • Design social media posts, carousels, presentations, and marketing assets. • Edit short-form videos and founder/interview clips. • Manage content calendars and publishing schedules. • Execute organic growth and community engagement strategies. • Track performance metrics and optimize content based on results. • Support branding, events, and portfolio company visibility.

Role Description The Senior Manager, Industry Marketing is a senior leadership role responsible for all dealer- and industry-facing marketing efforts at Trader Interactive. This role serves as the strategic and executional engine powering our Sales team's ability to acquire new dealer customers, grow revenue through upsell, and retain existing customers by demonstrating the tangible value TI delivers to their business. The ideal candidate is a disciplined, data-driven marketing leader who combines strategic vision with hands-on execution, thrives in a cross-functional environment, and is passionate about helping dealers understand their performance and how to improve it. They are an exceptional communicator, a collaborative partner, and a relentless optimizer. What You’ll Do - Customer Acquisition: Always On Growth Engine - Partner closely with the Sales Enablement team to develop compelling outbound messaging, playbooks, and campaign assets. - Collaborate with the AI team to harness deep prospect intelligence and embed insights into email and outbound calling campaigns. - Work with the Insights team to leverage Trader Interactive's Thought Leadership research and data assets for prospect outreach. - Engage with the Product team to identify the right product and packaging offerings for different prospect segments. - Lead prospect segmentation strategy in concert with the AI and Sales teams. - Design and manage integrated, multi-touch acquisition campaigns across various channels. - Ensure deep integration between HubSpot and Salesforce for coordinated marketing and sales activities. - Define the 'campaign hook' for every initiative. - Build a rigorous reporting and optimization framework. - Upsell: Expand Revenue with Current Customers - Design product and packaging-specific upsell campaigns. - Develop differentiated messaging for current customers by segment. - Produce high-quality sales enablement content. - Leverage email marketing and digital channels to nurture upsell opportunities. - Collaborate with the Insights and BI teams to identify performance gaps. - Track upsell campaign performance rigorously. - Retention: Demonstrate Value, Strengthen Loyalty - Build and manage a structured Demonstrating Value program. - Design and deploy a systematic email 'air cover' program. - Develop a Thought Leadership program in partnership with the Insights team. - Champion dealer success by creating content that helps dealers optimize their digital merchandising. - Work with BI and AI teams to operationalize data delivery. - Measure retention program effectiveness through various metrics. - Channel Management & Marketing Operations - Manage the TI email marketing team. - Oversee a small events team for industry trade shows and webinars. - Manage a digital marketing budget with accountability for performance. - Own industry PR efforts and maintain relationships with trade publications. - Coordinate webinar and virtual event programs. - Ensure all channel activity is properly tracked and reported. - Develop and maintain a rolling marketing calendar. - Product Marketing Support - Develop a deep command of TI's product portfolio. - Partner with Product Management to craft clear product narratives. - Support product launch planning and go-to-market execution. - Feed market and customer insights back to the Product team. - Cross-Functional Leadership & Program Management - Serve as the connective tissue across various teams. - Build disciplined program management practices. - Champion the integration of HubSpot and Salesforce. - Create a culture of accountability and continuous improvement. - Cut through organizational complexity with clear communication. Qualifications - 8+ years of B2B marketing experience, with at least 3 years in a senior role. - Proven track record of building and running integrated, multi-channel marketing programs. - Deep expertise in email marketing strategy. - Hands-on experience with HubSpot and Salesforce. - Strong analytical skills. - Exceptional written and verbal communication skills. - Experience managing and developing high-performing marketing teams. - Outstanding cross-functional collaboration skills. - A resilient, energetic, change-oriented leadership style. Bonus Points - Experience in marketplace, automotive, powersports, RV, or other dealer-facing industry verticals. - Familiarity with AI-driven marketing tools and predictive analytics. - Background in content marketing or Thought Leadership programs. - Experience with product marketing and go-to-market planning. - Working knowledge of digital advertising platforms and event management. - MBA or equivalent advanced degree (preferred, not required). Benefits - An inclusive and supportive work environment. - Opportunity to be part of a global group of digital marketplace businesses. - Flexible leave options and employee benefits including up to 31 days of paid time off. - Continuing education with access to LinkedIn Learning. - A full benefits package including medical, dental & vision. - 401K with company match and wellness program.

• Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact. • Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives. • Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management. • Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events. • Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates. • Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.