• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals. • Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends. • Write compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audience. • Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys. • Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hours. • Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale. • Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the program. • Analyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send). • Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions. • Manage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement. • Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations. • Partner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpoints. • Monitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendations. • Perform other duties as assigned.

About monday.com monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organizations work and outpace their competition. About The Role - Implement and own the regional marketing plan for customer growth and acquisition, driving toward regional pipeline and revenue targets. - Lead all regional marketing activity and develop local B2B campaigns and organise events to drive pipeline for the Japan team. - Partner with agencies to own performance marketing and brand campaigns to market. - Understand customer value by creating and promoting Customer Success Stories with the regional team. - Manage the entire customer journey, from introducing flywheel motions to optimizing conversions. - Produce localized content marketing materials accessible through a centralized information hub. - Effectively collaborate with HQ marketing, Sales, and Partner teams while optimizing lead processes with regional Marketing Operations and Sales managers. - Analyze marketing campaigns for ROI, support co-marketing with partners, and foster a strong local community through events and content creation. The Requirements - 5+ years in B2B SaaS as a regional marketing manager with expertise in enterprise marketing tactics. - Experience in managing a budget and reporting pipeline and revenue impact from B2B marketing programs. - Demonstrated success in organising events, including tradeshows and company-led events for lead generation. - Experience partnering with local agencies to drive performance marketing activity, including SEM and social. - Track record of success in delivering pipeline and revenue outcomes. - Strong collaborator and has worked with global organisations to execute campaigns. - Self-starter with the ability to use data and industry insights to make strategic decisions. - Bilingual: Fluent in Japanese and good English skills. - Established relationships with regional marketing agencies and proficiency with tools like Salesforce.com, Hubspot for marketing optimizations. - Exceptional communication, presentation, and writing skills; adept at creating marketing materials, blogs, and press releases. - Aligns with monday.com's culture and values, customer-centricity, and a positive, empathetic attitude. What monday.com can offer you: - Join a customer-obsessed team where transparency and ownership are how we actually operate — not just things we put on a wall. - Work on a multi-product suite powered by advanced AI, where what you ship reaches hundreds of thousands of customers worldwide - Competitive salary, benefits, bonus potential, and equity eligibility for many roles — we believe people who build the product should share in its success - Grow fast through a dedicated L&D team, AI workshops, bootcamps, and internal hackathons — the industry moves quick and so do we - A collaborative, global culture backed by Employee Resource Groups and workplace teams across New York, Tel Aviv, London, Munich, Warsaw, Tokyo, Sydney, Singapore and more

• Serve as the primary marketing partner for an assigned portfolio of Gravity Haus properties • Build strong relationships with General Managers and on-site leadership teams to understand business priorities and marketing needs • Lead bi-weekly marketing reviews with property teams to identify opportunities, evaluate performance, and align on upcoming initiatives • Develop and execute localized marketing plans to support occupancy, food & beverage revenue, memberships, events, and other property goals • Own day-to-day organic social media strategy and execution across assigned properties • Manage local content creators and social media contractors • Monitor engagement, audience growth, and performance metrics, adjusting strategy as needed • Manage influencer partnerships from outreach through execution and performance reporting • Own execution of property-level and portfolio-wide email marketing initiatives; develop and deploy monthly property communications and seasonal booking campaigns • Support integrated marketing campaigns across email, social media, paid media, local print advertisers, website content, partnerships, and on-property marketing channels • Monitor and report on key performance indicators and present insights during property reviews and team meetings • Ensure consistent execution of Gravity Haus brand standards across all assigned properties and marketing channels

• Plan, execute, and end-to-end manage Facebook and Instagram ad campaigns to achieve core objectives (including lead generation, conversions, and brand awareness). • Leverage advanced Meta audience tools to build highly targeted and optimized campaigns based on user behavior, demographics, and custom/lookalike interests. • Continuously monitor and analyze campaign metrics (CPC, CPM, CPA, ROAS, etc.), swiftly adjusting strategies and budgets to hit KPIs and maximize ROI. • Work closely with our creative team to conceptualize compelling ad visuals and copy that resonate with target audiences and align with campaign goals. • Oversee, allocate, and manage campaign budgets, ensuring optimal spend distribution to unlock maximum returns while staying within budget. • Prepare regular performance reports, translating raw data into actionable insights and strategic recommendations for stakeholders and team members.