RISK

• Define and execute SEO strategy with direct impact on FTD, LTV, and GGR — not just traffic • Build and lead high-performing teams across Product SEO, Technical SEO, Brand Protection, and Search Visibility • Drive Product SEO initiatives in close collaboration with Engineering, Product, Analytics, and Commercial • Own technical SEO excellence: SSR, crawlability, indexation, structured data, Core Web Vitals, and architecture • Develop and enforce Brand Protection strategies across organic search and Google Ads • Lead innovation in organic acquisition — SEO, AEO, GEO, and emerging search technologies • Manage SEO budgets, planning, resource allocation, and executive reporting • Set KPIs and performance frameworks that actually mean something

• Proactively reach out to VIP clients via phone, email, and chat to maintain active engagement and uncover upsell opportunities • Build and nurture long-term, personalized relationships with your assigned portfolio of VIP players • Analyze player behavior and activity patterns to identify retention risks, reactivation opportunities, and moments for tailored offers • Cover assigned shifts on live chat and handle incoming VIP inquiries promptly and professionally • Communicate personalized bonuses, promotions, and exclusive offers aligned with the VIP program strategy

• Manage and develop products across multiple brands and GEOs; • Analyze user behavior, product funnels, and key business metrics; • Identify product opportunities and bottlenecks through data, user research, and competitor analysis; • Generate, validate, and prioritize product ideas that improve user experience and business results; • Own initiatives from problem definition and requirements to release and post-launch analysis; • Prepare clear product requirements, specifications, and user stories; • Coordinate releases, identify blockers, and ensure tasks move forward; • Work closely with CRM, Marketing, Analytics, Design, Content, and Technical teams; • Contribute to product roadmap planning and prioritization.

• Personal management of VIP and pre-VIP clients across calls, chats, email, and messengers in a consistent communication style and in the client's language (Turkish) • Building long-term relationships: you reach out first at the right moment — a big win or loss, a birthday, a drop in activity — rather than just responding to incoming requests • Individual work with each client: account analysis, activation and reactivation plans, and finding ways to improve their experience • Negotiating personal conditions — limits, cashback, exclusive bonuses — within the framework agreed with the company • Handling difficult situations: payout delays, bonus disputes, failed deposits and withdrawals — while keeping the client loyal • Impacting key metrics: growing your clients' deposits and turnover, and meeting individual and team targets

• Develop and implement SEO strategies for product websites, satellite sites, and PBN networks. • Conduct market and SERP analysis to identify growth opportunities, define launch priorities, and drive projects toward measurable business results. • Monitor rankings, algorithm updates, technical performance, and project risks, and adjust strategies accordingly. • Conduct in-depth technical SEO audits of large-scale and SPA-based websites and prepare clear technical specifications for developers. • Develop content strategies and provide actionable recommendations to the content team. • Build internal and external linking strategies and create anchor plans for SEO projects. • Define and track SEO KPIs, analyze performance, and translate results into actionable recommendations. • Use tools such as SE Ranking, Ahrefs, Semrush, and Similarweb to evaluate performance and support strategic decision-making. • Collaborate closely with Product, Development, Content, and other teams to ensure end-to-end implementation of SEO initiatives.

• Identify and nurture pre-VIP players, helping them progress into the VIP segment • Manage the ex-VIP segment: re-engage players who have gone inactive or churned • Build and develop communication chains and journeys tailored to VIP and pre-VIP audiences, along with related product-side improvements • Present a plan for VIP communication chains and reactivation chains for churned VIPs as part of your onboarding • Work with Tableau, Power BI, internal dashboards, and business metrics to analyze campaign performance • Collaborate closely with analytics, product, content, design, support, and marketing teams

• Set up, launch, and optimize CRM campaigns across email, SMS, push, messengers, and in-app channels • Manage promotional, trigger-based, automated, and one-time communication flows • Create and maintain a promo calendar for campaigns, bonuses, and customer communications • Configure and launch bonus and promo mechanics for different user segments • Work with audience segmentation, cohorts, and user groups • Conduct A/B testing, validate hypotheses, and scale successful solutions • Monitor key CRM metrics: engagement, deliverability, conversion, retention, and reactivation • Work with Tableau, Power BI, internal dashboards, and business metrics to analyze campaign performance • Collaborate closely with analytics, product, content, design, support, and marketing teams

• Monitor data quality by validating accuracy, consistency, and completeness of data across reports and dashboards • Perform routine checks to ensure timely updates and reliability of reporting data • Collaborate with analysts and stakeholders to clarify data requirements • Create and maintain automated reports and dashboards • Identify, investigate, and help resolve discrepancies in data collection, transformation, and processing • Optimize Tableau dashboard performance and streamline workflows

• Manage communication and relationships with payment providers, ensuring compliance with agreed terms • Analyze exchange rates, fees, and contract terms to identify opportunities for cost optimization • Monitor and manage company account balances across various payment systems • Control provider costs, fees, exchange rates, and rolling reserves, ensuring they are aligned with internal benchmarks • Ensure timely processing of player payouts and company withdrawals • Troubleshoot and resolve payment-related issues • Reconcile transaction turnovers with provider statements and investigate discrepancies • Maintain and update documentation for payment-related procedures

• Own end-to-end analytical and reporting solutions: from business request clarification to data investigation, dashboard delivery, validation, and further optimization; • Build, maintain, and optimize automated reports and Tableau dashboards for business, product, marketing, and regional teams; • Monitor data quality by ensuring accuracy, consistency, and reliability of data across reports, dashboards, and reporting layers; • Identify, investigate, and resolve data discrepancies across data sources, dashboards, and business metrics; • Collaborate closely with stakeholders to clarify requirements, define success criteria, align metric logic, and ensure correct interpretation of data; • Analyze product and marketing performance, highlighting trends, anomalies, risks, and growth opportunities; • Analyze traffic efficiency, including ROI, LTV, conversion, retention, and funnel performance, to support data-driven decision-making; • Transform business questions into clear analytical approaches, reporting solutions, or actionable recommendations; • Improve reporting processes, optimize dashboard performance, and contribute to the scalability and usability of the analytics infrastructure; • Proactively identify areas where analytics can improve business efficiency, decision-making, or operational visibility; • Support less experienced analysts by sharing best practices in SQL, Tableau, data validation, and stakeholder communication.