• Manage and create shareable embed codes through our CMS to support efficient optimization and fulfill sponsorship agreements. • Ensure all sites are fully merchandised with the most relevant sportsbook content. • Use Google Analytics and internal reporting tools to identify optimization opportunities. • Work closely with Commercial teams to review performance and provide actionable recommendations. • Monitor breaking sports news and produce high-intent editorial content aligned with key KPIs. • Implement daily and weekly site audit checklists to maintain high standards across all properties.

• Build and manage lead scoring models based on buyer intent signals. • Own the HubSpot technical setup, including custom objects, advanced workflows, and permissions. • Build and optimize automated enrichment pipelines (firmographic and technographic data). • Implement and maintain tracking that connects marketing activity to pipeline. • Work with APIs and webhooks to integrate tools across the stack.

• Leading digital experience delivery by translating global requirements into UX/UI solutions, creating wireframes/prototypes (Figma), and implementing experiences in Adobe Experience Manager (AEM). • Driving global web experience initiatives through strong project management, ensuring on-time/on-budget execution and alignment to broader digital strategy. • Owning marketing automation strategy and execution, including campaign architecture, build, launch, and optimization to improve performance. • Managing marketing automation operations including data hygiene, list segmentation, and lead management processes in partnership with marketing and sales teams. • Partnering with marketing teams, enterprise marketing technology teams, and developers to define objectives, requirements, and key deliverables across marketing automation and owned web properties.

• Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading. • Build and maintain landing pages, forms, and email templates. • Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs. • Optimize scoring models to improve marketing-to-sales conversion. • Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics. • Manage subscriber data, data extensions, and segmentation strategies. • Monitor campaign performance and deliverability; recommend optimizations. • Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA) • Establish deliverability best practices, compliance standards, and governance frameworks for email. • Serve as platform owner responsible for release management, optimization, and roadmap planning. • Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation. • Implement workflows and automation using Flows (in partnership with Salesforce developers). • Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow. • Perform data hygiene, deduplication, and ongoing CRM optimization. • Develop documentation, training materials, and conduct end-user training. • Ensure platform governance, data integrity, and adherence to best practices. • Manage campaign calendars, tracking, A/B testing, and analytics dashboards. • Work with internal and external stakeholders to support integrations, third-party tools, and API connections.