• Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment. • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels. • Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders. • Establish and maintain a reliable single source of truth for growth performance across the portfolio. • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows. • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance. • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes. • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking. • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data. • Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets. • Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization. • Manage and optimize a multi-million dollar budget across paid media channels. • Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies. • Explore and evaluate user growth opportunities and prioritize by impact. • Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests). • Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners. • Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance. • Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Role Description BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You'll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products. You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops. There's a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit. If you've built one, it is. Qualifications - Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business - Hands-on experience running paid campaigns (Meta, LinkedIn, or equivalent) — not just overseeing them - Strong conversion optimization skills: landing pages, funnel analysis, A/B testing - Familiarity with CRM and audience data platforms - Experience building reporting systems and dashboards, not just reading them - Demonstrated ability to operate without a team; building processes from scratch rather than managing existing ones - Strong analytical instincts: you know what data matters and you make decisions from it - Experience working cross-functionally with product, design, and content teams - Prior team leadership experience (even if managing a small team or contractors) Requirements - Audience acquisition - Own paid acquisition strategy across social, retargeting, and high-intent placements - Build and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing) - Develop conversion pathways into BWZ's membership, events, and audience products - Optimize landing pages and signup flows to improve acquisition efficiency - Partner with Media to amplify high-performing editorial and audience content - Partner with the GTM team to craft campaign amplification add-on products - Conversion optimization - Audit and improve onboarding flows for newsletters, diagnostics, and events - Identify funnel drop-off points and run structured tests to address them - Work directly with developers and designers to implement web funnel improvements - Partner with Audience Ops and Revenue teams to improve lifecycle progression - Experimentation - Build and run a repeatable A/B testing framework across channels, messaging, and offers - Establish testing priorities, a regular experiment cadence, and a reporting rhythm - Operationalize successful experiments - Share learnings across Media, Revenue, and Leadership so the whole org gets smarter - Reporting & data - Establish baseline tracking across acquisition and conversion funnels in the first 30 days - Build and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performance - Define and track the LTV model for BWZ's subscriber base (email engagement + inventory monetization) Benefits - Annual salary in the range of $150,000 to $180,000 CAD - Eligible for a competitive performance-based bonus structure - Comprehensive benefits package Company Description We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. - Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and many others. - We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company. - We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list as well as Deloitte's Fast 50 program. - We’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!

• Deliver profitable and sustainable growth for a portfolio of DTC e-commerce brands by leading commercial strategy, customer acquisition planning, creative direction, and performance marketing initiatives. • Manage paid social strategy across Meta and TikTok, guiding Senior Paid Social Managers on account strategy and performance improvements. • Oversee account health, ensuring growth strategies evolve in response to changing market conditions. • Develop comprehensive growth plans that extend beyond paid media, influencing creative strategy and pricing offers. • Serve as the primary strategic contact for assigned clients, building trusted relationships and facilitating strategic discussions. • Act as a leader within the Growth team, mentoring team members and contributing to agency initiatives for performance improvement.