Title: Product Marketing Specialist - Market & Competitive Intelligence Location: Boston United States Job Description: Category: Marketing Description What We’re Looking For: The Product Marketing Specialist - Market & Competitive Intelligence role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. This role supports Meltwater’s Product Marketing team by delivering competitive intelligence, market insights, and messaging that strengthen product positioning and sales effectiveness. The position monitors market and competitor activity, develops competitive assets, and helps translate insights into product messaging and enablement materials for internal teams. Working cross-functionally with product, sales, marketing, and analyst relations, the role helps ensure teams are equipped with the insights and materials needed to effectively communicate Meltwater’s value in the market. What You'll Do: - Competitive monitoring: Track top-tier and trade news impacting Meltwater, key competitors, and the broader market, and communicate through Slack, email, and monthly newsletters. - Competitive Intelligence Assets: Develop and maintain competitive assets—including battle cards, research briefs, and presentations and support sales and product team requests for competitive insights. - Analyst Relations: Support M&CI Manager with regular briefings and inquiries with industry analysts and assist with analyst research evaluations as needed. - Product Messaging & Positioning: Incorporate competitive insights into product messaging and communicate product updates that clearly articulate customer value. - Sales Enablement: Manage and maintain sales and marketing assets that support revenue generation across prospects and existing customers. - Cross-functional Collaboration: Partner with the global Product Marketing team and stakeholders across product, sales, customer success, UX, partnerships, marketing, and engineering to ensure alignment. What You'll Bring: - Experience: 2-5 years of Product Marketing experience, ideally within a SaaS environment or an agency setting. Preference given to those with an understanding of general Product Marketing pillars of work, including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations. Experience in public relations, communications, or analyst relations is a plus, but not required. - Education: A bachelor's degree is required, and in Marketing, Business, Communications, or a related field is a plus. - Skills: - Strong analytical and strategic thinking abilities. - Organizational skills to manage multiple projects and deliverables. - Excellent written and verbal communication skills. - Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills. - Comfortable presenting to internal and external audiences. - Ability to work collaboratively across teams and manage multiple projects simultaneously. - Knowledge: - Deep understanding of the SaaS industry, market trends, and customer needs. - Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes. - Familiarity with key industry focus areas, including Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Consumer Intelligence, Artificial Intelligence (AI), and its application in Public Relations and Marketing. - Experience with tools such as SalesHood, Gong, ChatGPT, Claude, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io, and Camtasia is advantageous. What We Offer: - Benefits: - Enjoy flexible paid time off that allows you to have an enhanced work-life balance. - Excellent medical, dental, and vision options - 401(k) matching, life insurance, commuter benefits, and parental leave plans - Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. - Professional Development: - Access to ongoing learning opportunities, leadership development programs, and mentorship. - Clear career progression and growth pathways within a global organization. - Culture & Collaboration: - Remote-friendly work environment with a strong emphasis on collaboration, transparency, and inclusivity. - Opportunities for travel to industry conferences, team offsites, and Meltwater global gatherings—fostering deep connections across our international teams. - A vibrant, fun-loving culture that celebrates wins, encourages creativity, and supports your individual success. Compensation Overview: At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies. These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations. For this role, the base salary range is $55,000 – $75,000 USD. Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time. We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements. Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process. Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world. We may use AI to assist in aspects of our hiring process, such as reviewing candidate information, capturing interview notes, and supporting interview activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws.

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems • Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets • Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies • Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration • Equip regions to localize execution while maintaining global consistency • Own KPIs and dashboards to track program performance and market penetration • Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments • Craft differentiated messaging and positioning that resonates with key customer personas • Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales • Partner with regional teams to localize global campaigns for maximum local impact • Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel • Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation • Partner with regional leaders and sales to drive market penetration and revenue growth • Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption • Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation • Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share • Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies • Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. About the Team The Circle Digital Assets Product Marketing Management (PMM) team shapes and brings to market digital asset solutions that meet the evolving needs of customers and partners globally. The team partners cross-functionally to refine offerings based on market insights, emerging opportunities, and strategic partnerships. The team owns positioning and go-to-market strategy for products including USDC, EURC, USYC, Circle Mint, and emerging digital asset services, while supporting the expansion of Circle's global banking network. Through data-driven decision-making and strong market insight, the team drives adoption and strengthens Circle's leadership in digital asset solutions. What you'll be responsible for You will lead product marketing for Circle's Digital Assets product pillar, defining how our products are positioned, launched, and adopted globally. You will partner closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches. This role requires both strategic thinking and hands-on execution, translating complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes. What you'll work on - Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization - Develop clear, differentiated positioning and messaging that articulates the value of Circle's digital asset solutions across key customer segments - Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends - Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption - Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage - Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation - Drive strategic, cross-functional initiatives that expand Circle's digital asset ecosystem and accelerate growth across products and markets What you'll bring to Circle - 8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning - Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs - Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives - Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams - Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions - Experience leading large, ambiguous projects with high ownership and accountability Preferred Requirements - Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure - Familiarity with institutional financial products, trading, treasury, or liquidity management solutions - Experience working in high-growth or rapidly evolving environments with global product launches Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. Base Pay Range: $185,000 - $237,500 We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote

• Own and evolve RBP messaging • Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities • Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches • Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves • Analyze property manager and resident adoption and engagement; consult Product and UX on optimization • Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners • Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story • Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials • Collect feedback from internal teams and iterate as the product and pitch evolve • Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery • Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce • Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked • Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor • Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches • Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points • Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win • Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities • Translate insights into recommendations and present to cross-functional teams to drive alignment and action