BD - Becton, Dickinson and Company logo
BD - Becton, Dickinson and Company

BD - Becton, Dickinson and Company was founded in 1897 with a vision to improve patient outcomes in healthcare. The global medical technology company has grown

Global Product Marketing Manager, Flow Cytometry Automation

Location

California

Posted

6 days ago

Salary

$143.3K - $236.5K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishSalesforce

Job Description

Global Product Marketing Manager, Flow Cytometry Automation

BD - Becton, Dickinson and Company

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems • Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets • Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies • Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration • Equip regions to localize execution while maintaining global consistency • Own KPIs and dashboards to track program performance and market penetration • Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments • Craft differentiated messaging and positioning that resonates with key customer personas • Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales • Partner with regional teams to localize global campaigns for maximum local impact • Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel • Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation • Partner with regional leaders and sales to drive market penetration and revenue growth • Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption • Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation • Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share • Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies • Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

Job Requirements

  • Bachelor's in Life Sciences, Business, or related field
  • At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation
  • Flow cytometry and laboratory automation experience required
  • Proven track record building and executing global marketing programs that drive commercial results
  • Sharp analytical skills with the ability to synthesize customer insights into actionable strategies
  • Advanced PowerPoint, Think-Cell, Word and Excel proficiency
  • Experience with PowerBI, SFDC, and ServiceMax
  • Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
  • Strong cross-functional leadership, change management, and problem-solving skills
  • Ability to travel up to 25%

Benefits

  • competitive package of compensation and benefits programs

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