We make managing your home Second Nature with our user-friendly products and services.
Product Marketing Manager – RBP
Location
United States
Posted
7 days ago
Salary
$103K - $115K / year
Seniority
Senior
Job Description
Product Marketing Manager – RBP
Second Nature
• Own and evolve RBP messaging • Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities • Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches • Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves • Analyze property manager and resident adoption and engagement; consult Product and UX on optimization • Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners • Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story • Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials • Collect feedback from internal teams and iterate as the product and pitch evolve • Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery • Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce • Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked • Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor • Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches • Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points • Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win • Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities • Translate insights into recommendations and present to cross-functional teams to drive alignment and action
Job Requirements
- 3–5 years of product marketing experience. B2B required, B2B2C a plus.
- Experience refining and scaling product messaging across teams and channels
- Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns).
- Ability to explain technical concepts in simple terms for a non-technical audience.
- Highly organized and self-directed — you’re comfortable turning ambiguity into clarity that drives action and results
- Strong collaborator with cross-functional teams across Product, Sales, and Success
- Bonus: background in proptech, customer marketing, or customer enablement
Benefits
- Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan
- Flexibility: Open PTO and sick days
- The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform
- Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect
- Training: A supportive team to help you grow your career and unlock your full potential
- Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category
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