Role Description As we expand, we're looking for a Product Marketing Manager to lead our product marketing efforts across multiple channels. Candidates must have a proven track record of success in managing comprehensive product marketing strategies. You must have prior success in a product marketing role, overseeing functions including: - Product positioning - Competitive analysis - Market segmentation - Go-to-market strategy - Analyst relations - Customer research - Commercialization of technology products You excel at strategic planning, cross-functional collaboration, and data-driven decision-making. Responsibilities - Go-to-Market (GTM) Strategy: - Plan and execute GTM strategies for product launches and market expansion initiatives. - Coordinate across cross-functional teams to ensure successful execution of GTM plans. - Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets. - Understanding Customer Requirements through Engagement and Research: - Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape. - Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities. - Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities. - Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies. - Content Creation & Technical Writing: - Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level’s value proposition for defense audiences. - Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes. - Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning. - Analyst Relations: - Develop and execute analyst relations strategies that increase awareness, credibility, and market visibility. - Coordinate analyst briefings, inquiries, product updates, and market education initiatives. - Strategic Partnerships and Alliances: - Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach. - Collaborate with partners on co-marketing initiatives and joint campaigns. - Product Commercialization and Lifecycle Management: - Drive product commercialization activities from concept through launch and market adoption. - Partner closely with Product Management, Engineering, Sales, and Business Development. - Develop and maintain external-facing product roadmaps and product narratives. - Marketing Analytics and Reporting: - Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities. - Provide regular reports and insights to marketing leadership on marketing performance and ROI. Qualifications - Demonstrated success developing and executing product marketing strategies for technology companies. - Strong foundation in positioning, messaging, market intelligence, competitive analysis, and go-to-market execution. - Experience establishing and measuring KPIs that drive business growth. - Deep commitment to understanding customer needs, mission requirements, and market dynamics. - Ability to translate customer insights into effective marketing and product strategies. - Takes ownership, moves with urgency, and balances speed with sound judgment. - Applies structured problem-solving to complex business and technical challenges. - Communicates complex technical concepts clearly to both technical and non-technical audiences. - Demonstrates curiosity and a willingness to quickly learn new technologies and markets. - Builds strong relationships across product, engineering, sales, and leadership teams. - Influences stakeholders and drives alignment in cross-functional environments. - Delivers high-quality outcomes, adapts to changing priorities, and continuously seeks improvement. Requirements - Bachelor’s degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field. - A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies. - Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy. - Prior experience in Defense Tech sector or related U.S. Department of Defense entity. Preferred Qualifications - Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies. - Experience managing product marketing efforts in a remote environment. Benefits - Competitive salary - Comprehensive benefits package, including health insurance - Paid parental leave - Flexible time off - 401(k) with employer contributions - Life insurance - Disability insurance - Potential stock options Salary Range The salary range for this position is estimated at $122,000 to $155,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills as well as market and business considerations when extending an offer. Equal Opportunity Employer Hidden Level is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, national origin, sex, pregnancy, sexual orientation, gender identity, age, veteran status, disability, or any other status protected by applicable federal, state, or local law. Security Note Due to the nature of Hidden Level’s technology, only U.S. citizens can be considered for this position.

• Own positioning and messaging for Prophecy end-to-end: what it is, who it's for, why it's different, and why now. Translate technical primitives (real-time settlement, AI resolution, agentic liquidity) into sharp, defensible narratives that work across trader, builder, and partner audiences • Lead go-to-market for every Prophecy launch: mainnet milestones, new market categories, agent integrations, partner activations, and token / incentive moments. Run cross-functional launch pods spanning product, engineering, comms, growth, design, and BD • Define and run the marketing roadmap for Prophecy in lockstep with the product and community leads. Sequence launches, campaigns, and content so each beat compounds on the last instead of competing for airtime • Build the audience. Design and execute always-on programs that grow Prophecy's qualified builders base • Own competitive intelligence. Maintain a live read on the competitive landscape such that you understand how to differentiate and position Prophecy • Run customer and market research. Talk to traders, builders, and KOLs continuously. Bring insight back into product roadmap, pricing, and creative • Brief and produce content that earns attention in the web3 space: launch threads, longform research notes, explainer videos, dashboards, KOL kits, conference assets, and AMA narratives. Quality bar is "screenshotted on CT," not "ticked the box." • Partner with comms on tier-1 press, podcast bookings, and thought leadership. Land Prophecy in the publications and shows the target audience actually reads and listens to • Instrument everything. Define the KPIs that matter and own the weekly reporting rhythm. Kill what isn't working, double down on what is • Be the channel partner-in-chief internally. Brief channel owners on the Prophecy narrative so every channel ships consistent, on-message activations without you in the room

• Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas. • Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates. • Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator. • Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap. • Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate. • Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead.

• Define and execute go-to-market strategies for our public safety and enterprise software products. • Develop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiation. • Track the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversation. • Partner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolves. • Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts. • Act as the voice of the customer within RapidSOS, advocating for public safety’s needs in product and marketing discussions. • Influence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects need. • Develop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and GTM team can produce independently, reducing bottlenecks and raising the floor on output quality across the org • Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams, using AI-assisted workflows that reduce time-to-first-draft and keep materials current as messaging evolves. • Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences. • Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies, leveraging AI workflows to make processes more repeatable. • Continuously refine product messaging and positioning based on data insights and real-world feedback.