Digital commerce is built on trust. Forter is the Trust Platform for digital commerce. Maximize revenue. Minimize loss.
Senior Product Marketing Manager
Location
United States
Posted
8 days ago
Salary
$145K - $175K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager
Forter
• Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas. • Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates. • Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator. • Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap. • Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate. • Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead.
Job Requirements
- Location: Remote, with a preference for candidates based on the East Coast. Occasional travel required for team offsites and industry conferences (2–3x per year)
- Proven Track Record: 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics — experience targeting retail and commerce organizations is a plus.
- Storytelling Chops: You have deep empathy for customers and are able to adapt how you communicate to best reach and engage your audience— both technical and non-technical.
- AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do.
- Communication Skills: A proven ability to build strong relationships across a diverse set of global stakeholders.
- Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.
- Curiosity: You are genuinely interested in customers and technology - and want to learn more about both. You learn the details of how our products work, the daily challenges customers have, and dive deep to become an expert.
Benefits
- Competitive salary
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
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