• Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus. • Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets. • As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return. • Lead the innovative use of AI across field marketing, including: - AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns - Predictive account and territory prioritization - Event and program performance analysis - AI‑enabled personalization for executive and ABM experiences - Automated post‑event follow‑up • Apply AI insights to optimize budget allocation, program mix, and regional investments in real time. • Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI. • Own the planning and execution of high‑impact field programs, including: - Industry and partner MDF events - Executive dinners and C‑suite engagements - Roadshows, regional activations, and customer forums - Account‑based targeted demand (1:1, 1:few) • Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing. • Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing. • Own the Americas field marketing results, including: - Weekly reporting on marketing‑sourced and influenced pipeline - Revenue impact and deal acceleration - Program‑level ROI and cost efficiency • Measure and help teams understand success metrics for every field investment to improve decision-making. • Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities. • Lead, mentor, and scale a team of regional field marketing leaders and managers. • Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration. • Influence cross‑functional stakeholders without relying on heavy process or hierarchy.

• Own the overall strategy to increase the lifetime value of account holders • Simplify and translate complex technical/banking product capabilities into high-impact marketing stories that accelerate the sales cycle • Increase funding rates for new account holders • Increase deposit and loan volumes of account holders • Increase product utilization of account holders • Nurture, engage, and educate account holders to increase retention rates • Own the post-acquisition member lifecycle strategy across onboarding, activation, engagement, cross-sell, and retention—designing the journey framework, trigger logic, and success metrics for each stage • Design and manage 30/60/90-day onboarding programs that drive account funding, first-product activation, and early engagement habits for new members • Build and optimize cross-sell and upsell programs that progress members up the product ladder—from core account to deposits, loans, and ancillary products • Develop retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs • Own the member segmentation framework—behavioral, product-usage, and lifecycle-stage-based—that underpins all downstream programs and personalization strategies • Own the strategy and hands-on execution of email, push, and SMS marketing programs across multiple client brands, including ad-hoc communications, advanced marketing automation, and nurture campaigns • Build, test, and optimize automated lifecycle journeys directly within marketing automation platforms • Set quality standards and ensure consistency across all client programs; document SOPs and playbooks that scale best practices across the portfolio • Partner with marketing leadership to design and own client reporting frameworks that deliver actionable insights and clearly communicate performance against strategic objectives • Synthesize cross-channel performance data, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision • Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data integrity across all client programs • Proactively scout and champion new lifecycle marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact • Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle strategy and campaign execution

Role Description The Vice President of North American Marketing will lead all North American marketing functions and be responsible for the overall go-to-market strategy across the Goliath portfolio. This role will oversee integrated marketing efforts across Toys, Games, Compounds, and future growth categories while partnering closely with Sales and the Global Brand Marketing organization. This leader will work side-by-side with the Head of Global Brand Marketing to ensure strong alignment between global brand strategy and North American execution. While Brand Marketing is responsible for the product and global brand vision, this role is responsible for bringing those products and brands to market successfully across North America through best-in-class marketing execution. Go-To-Market Strategy - Lead North American go-to-market strategy across all brands and categories - Develop integrated launch plans for new products and key brand initiatives - Translate global brand vision into impactful North American marketing campaigns and execution - Drive consumer demand, retail excitement, and sell-through performance - Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs - Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact Advertising & Media - Own all North American advertising strategy and execution - Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing - Manage media agencies, creative partners, and marketing budgets - Track campaign performance, ROI, and optimization opportunities Public Relations & Communications - Lead all North American PR strategy and execution - Manage product launches, media outreach, and corporate communications - Build relationships with media, influencers, licensors, and industry partners - Support executive visibility and thought leadership opportunities - Oversee crisis communication planning when needed Social Media & Community Management - Lead all social media strategy and execution across brands - Oversee content planning, publishing, engagement, and community management - Build influencer and creator partnerships - Ensure brands remain culturally relevant and socially engaging - Monitor trends, emerging platforms, and consumer behaviors Trade Shows & Events - Lead all North American trade shows, customer events, and showroom experiences - Participate in key customer presentations and line reviews - Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders - Oversee planning and execution for Toy Fair, customer previews, and industry activations - Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences Team Leadership - Build, mentor, and lead a high-performing North American marketing organization - Foster a fast-paced, entrepreneurial, and collaborative culture - Manage agency relationships and departmental budgets - Establish clear goals, priorities, and performance expectations - Drive operational excellence across the marketing organization Qualifications - 12+ years of marketing leadership experience - Experience within toys, games, entertainment, or consumer products preferred - Strong expertise across advertising, digital marketing, PR, social media, and event marketing - Proven experience leading integrated go-to-market initiatives - Strong analytical, strategic, and creative capabilities - Exceptional leadership and presentation skills - Ability to thrive in a fast-moving entrepreneurial environment What Success Looks Like - Breakthrough marketing campaigns that drive consumer demand - Strong retail and customer engagement - Best-in-class product launches and brand activations - Increased brand awareness, engagement, and sell-through - A highly collaborative and high-performing marketing organization Benefits - 401(k) with company matching - Health, dental, and vision insurance to keep you covered - Life insurance - Flexible spending and health savings accounts to manage your healthcare costs - Paid time off to recharge when you need it - Join a fun, dynamic and creative industry—working with toys and games brings its own rewards

Role Description We are looking for a strategic and hands-on lifecycle marketing contractor who enjoys solving complex engagement challenges, identifying opportunities independently, and turning insights into action. You are equally comfortable analyzing user behavior, building campaigns, and developing recommendations that improve long-term member engagement. - Conduct a comprehensive review of NewForm’s lifecycle marketing ecosystem. - Deliver a prioritized roadmap to improve activation, engagement, retention, and reactivation. - Identify opportunities for optimization and implement selected lifecycle initiatives. - Provide recommendations for future lifecycle investment. - Assess existing lifecycle marketing programs, user journeys, segmentation strategies, and engagement performance. - Identify key areas of user friction, drop-off, and opportunity across the member lifecycle. - Develop and execute a prioritized lifecycle optimization roadmap focused on activation, engagement, retention, and reactivation. - Build and optimize lifecycle campaigns, journeys, and experiments within Braze. - Analyze results and provide recommendations, documentation, and a future-state roadmap for ongoing lifecycle improvements. Qualifications - Experience leading lifecycle, CRM, retention, or engagement initiatives for consumer apps, digital products, or engagement-driven platforms. - Strong hands-on experience with Braze or comparable lifecycle marketing platforms and analytics tools. - Experience developing testing strategies, analyzing performance data, and translating insights into actionable recommendations. - Strong copywriting and messaging skills with the ability to create compelling user communications. - Ability to independently prioritize opportunities, manage projects, and execute with minimal oversight. Requirements - Approximately 25 hours/week. - Remote within the United States. - Flexible schedule within agreed-upon working hours. - Initial 90-day contract with potential for long-term engagement. Preferences - Experience supporting lifecycle programs for mobile apps, community-based platforms, or mission-driven organizations. - Experience collaborating closely with product, analytics, and marketing teams. - Familiarity with experimentation frameworks and user behavior analysis. Company Description The Phoenix's mission is to build a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live. Through activities such as CrossFit, book clubs, rock climbing, art socials, yoga, and meditation, participants build confidence, self-respect, and community. The Phoenix offers free programs, both in person and online, for anyone with 48 hours of sobriety. Since 2006, we have served hundreds of thousands of individuals with the help of thousands of volunteers across the country. At The Phoenix, we welcome people from all backgrounds and strive to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace. We seek to create a workplace environment that accurately reflects the diverse communities we serve. We understand that voices of varied experiences and perspectives are central to our mission and our impact. We do not discriminate on the basis of race, color, religion, creed, gender, gender expression, pregnancy, genetic information, age, national origin, ancestry, disability, marital status, sexual orientation, or military status. The Phoenix will gladly provide reasonable accommodations during the interview process if needed. Please ask!