Role Description We are looking for a smart, enthusiastic, self-driven and hands-on Marketing professional to join africon as Marketing Manager, starting ASAP. The role can be based in Nigeria, Egypt, Ghana, Kenya, or South Africa (remote). You will manage africon's marketing activities end-to-end with a strong focus on visibility, content, and external positioning. - Content & Digital Marketing: - Plan and create content across key channels (LinkedIn, website, newsletter) - Manage regular content formats (e.g. insights, articles, Slide of the Month) - Ensure consistent and professional communication of africon's expertise - Website & Company Materials: - Maintain and regularly update the website (content, news, events) - Manage and improve core materials (company presentation, brochures, references) - Newsletter & Outreach: - Prepare and distribute africon's newsletter - Manage and maintain contact databases and distribution lists - Events & External Presence: - Support visibility at events, trade fairs and speaking opportunities - Coordinate communication around africon participation (before/after events) - Branding & Communications: - Ensure consistent branding across all channels and materials - Support announcements (team updates, projects, partnerships, etc.) Qualifications - 3-5 years of experience in marketing, communications or content roles (B2B preferred) - Strong ability to create clear, structured and professional content - Hands-on mindset: able to manage multiple small topics independently - Experience with digital channels (LinkedIn, website CMS, newsletters) - Structured and reliable working style in a remote setup - Fluent in English; additional languages are a plus - Minimum Bachelor's degree in a relevant field Benefits - A hands-on role with full ownership of marketing in a small, international team - Direct collaboration with management and short decision paths - Flexible, remote part-time setup - Opportunity to shape and improve marketing activities pragmatically

• Plan and coordinate Slasify's participation in trade shows, conferences, and market-facing events across key markets • Manage event logistics end-to-end: registration, booth setup, scheduling, and attendee coordination • Liaise with event organizers and venue contacts to ensure smooth execution on the day • Maintain a forward-looking events calendar aligned with marketing and sales priorities • Document event outcomes and leads generated for post-event reporting • Own procurement and inventory of trade show materials; business cards, flyers, banners, branded merchandise (hats, pens, bags, and similar) • Coordinate with vendors on production timelines, quality checks, and delivery schedules • Manage gifting for trade shows and market-facing activities • Keep all collateral on-brand and current; flag outdated materials for refresh • Manage relationships with marketing vendors; print suppliers, event contractors, collateral producers • Obtain and compare quotes; bring recommendations to the Director of Growth • Track vendor delivery timelines, performance, and invoices • Maintain an organised vendor contact list and service history • Assist with marketing operations, digital marketing activities, and cross-functional initiatives as directed • Support campaign logistics, asset distribution, and event follow-up activities • Assist with campaign tracking, lead management, CRM updates, and basic performance reporting • Leverage AI tools and automation solutions to improve marketing execution, research, content development, workflow efficiency, and operational scalability

• Build and run multi-channel expansion campaigns. • Design and implement the full customer marketing stack from zero. • Use AI tools to mine customer signals. • Build and manage Pactum's customer reference programme. • Own customer-facing content: case studies, ROI calculators, CPO-level business reviews, customer newsletters, and expansion collateral. • Work directly with Account Management, Customer Success, Sales, and Product. • Systematically capture and distribute customer insights across the business.

• Lead the development and execution of market-focused initiatives across the PTE and Institutional in Türkiye. • Serve as the primary marketing contact for Türkiye across regional and local stakeholders. • Execute local brand and marketing initiatives that strengthen awareness and understanding of Pearson's value proposition. • Ensure consistent execution of brand guidelines across all customer-facing activities and materials. • Lead the localization and adaptation of global and regional marketing collateral for the Turkish market. • Support sales and channel teams through the execution of market activation initiatives that generate customer engagement and business opportunities. • Develop and execute segment-specific marketing activities aligned to PTE and Institutional. • Partner with sales teams to prioritize opportunities, support customer journeys, and strengthen conversion efforts. • Support and collaborate with strategic distributors to implement local marketing and customer engagement plans.