Role Description The Senior Product Marketing Manager plays a critical role in driving the success of EPS Learning's literacy solutions and supporting the company's overall growth strategy. This role is responsible for: - Product positioning, messaging, go-to-market planning, sales enablement, customer communications, and launch execution across the EPS Learning portfolio. - Working closely with Product, Sales, Customer Success, and Marketing to ensure products are effectively brought to market and supported throughout the customer lifecycle. - Translating product strategy into clear customer value and enabling internal teams with the messaging, tools, and resources needed to drive adoption and growth. This position requires a combination of strategic thinking, cross-functional leadership, and hands-on execution. The ideal candidate is comfortable: - Leading initiatives and facilitating alignment among stakeholders. - Influencing decisions without direct authority. - Managing multiple priorities in a fast-paced environment. This role regularly partners with senior leaders across the organization and plays a key role in supporting major business initiatives, product launches, portfolio transitions, and pricing programs. Qualifications - Bachelor's degree in Marketing, Business, Education, Communications, or a related field. MBA or advanced degree preferred but not required. - 8-10 years of experience in product marketing, product management, or marketing strategy. - Experience leading cross-functional initiatives and bringing products, programs, or services to market. - Strong communication, presentation, facilitation, and writing skills. - Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority. - Experience developing positioning, messaging, sales enablement resources, and go-to-market plans. - Strong analytical and problem-solving skills with the ability to leverage data to inform decisions. - Ability to balance strategic thinking with hands-on execution and project leadership. - Experience in K-12 education, educational publishing, or education technology. Prior literacy education background a plus! Requirements - Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas. - Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications. - Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation. - Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs. - Develop launch plans, communication strategies, enablement resources, and supporting materials. - Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams. - Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs. - Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement. - Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources. - Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews. - Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets. Benefits - Competitive compensation package based on various factors including qualifications, skills, competencies, location, and experience. - Annual bonus or commission. - 401(k) retirement plan with employer match. - Medical, dental, and vision insurance. - Generous PTO, sick and paid holidays. - Employer paid life and short & long term disability insurance. - Laptop for your home office and a flexible remote-first work culture. Compensation Range The base pay range for this position is $90,000 - $120,000 per year. The actual base pay and commission offered is determined by several variables, such as the candidate's qualifications, experience, skills, education, location, and market conditions.

• Support go-to-market and product initiatives for emerging CX and AI solutions • Assist with developing documentation, playbooks, training materials, and enablement content • Conduct market research, competitive analysis, and solution comparisons • Support solution development efforts across AI, automation, messaging, and customer experience capabilities • Create presentations, graphics, and executive-level materials to support strategic initiatives • Assist with social media, market engagement, and industry research activities • Help organize priorities, track project milestones, and support cross-functional workstreams • Collaborate with teams across marketing, legal, finance, product, and operations to support business initiatives • Contribute ideas and recommendations that help improve processes, solutions, and customer outcomes

• Own messaging and positioning for key products • Lead go-to-market planning for launches and initiatives • Create compelling sales enablement materials • Partner with Product Management to understand customer needs • Support analyst relations and strategic briefings • Use market insights to inform commercial strategy • Develop persona-led messaging for industries

Role Description As our Sr Global Director of Product Marketing, you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multi-factor authentication and mobile app protection—to market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value. Key Responsibilities - Strategic Leadership & Team Development - Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation. - Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs. - Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions. - Establish scalable processes, templates, and governance for consistency and speed. - Go‑to‑Market & Product Launch - Own the launch strategy and execution for new products, major releases, and market expansions. - Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams. - Assess and size market opportunities to guide prioritization and growth strategies. - Market & Buyer Intelligence - Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions. - Oversee development of use‑case frameworks that guide product innovation and integration strategies. - Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons. - Positioning, Messaging & Value Narrative - Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions. - Ensure message consistency across all channels, regions, and customer touch points. - Content Strategy & Sales Enablement - Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets. - Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win. - Partner with Sales Leadership and Enablement on training, certification, and play adoption. - Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates. - Executive‑Level Evangelism - Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media. - Champion our vision internally to drive alignment, excitement, and clarity across the organization. Qualifications - 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams. - Deep expertise in multi-factor authentication, mobile security, or fraud prevention. - Experience in financial services (banking, insurance, fintech) strongly preferred. - Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts. - Proven success leading GTM strategy for technical products in high‑growth or enterprise environments. - Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences. - Demonstrated ability to manage multiple initiatives in a fast‑paced environment. - Bachelor’s degree in business, technology, or related field. Preferred Requirements - Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group). - Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization. Benefits - Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus.