• Support Curri's paid acquisition across channels (e.g. Meta and Google Ads) • Build the PLG motion inside the marketplace • Build the outbound and ABM machinery • Support the organic motion • Build AI-powered workflows

• Own positioning and messaging for one or more product areas (e.g., embedded analytics, self-serve BI, AI features, enterprise/cloud) • Drive product launch strategy for new features and releases, coordinating across product, engineering, design, sales, and customer success • Build and maintain sales enablement materials — battlecards, pitch decks, one-pagers, and objection handling guides • Conduct ongoing competitive research and maintain a sharp understanding of the BI and analytics landscape • Partner with content and demand gen on campaigns, SEO narratives, and thought leadership that drives pipeline • Conduct customer and prospect interviews to surface insights that sharpen positioning and inform roadmap • Represent the customer voice internally — synthesizing insights from win/loss analysis, interviews, and community feedback to influence product and marketing strategy • Support category-level storytelling at industry events

Role Description DataForce by TransPerfect is seeking experienced Marketing Subject Matter Experts to support a next-generation Generative AI and analytics project. In this role, you will leverage your marketing expertise to design workflows, create evaluations, and provide guidance that ensures AI models deliver accurate, insightful, and business-relevant results in the field of marketing strategy, analytics, and communication. - Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management. - Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization. - Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management. - Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models. - Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability. Qualifications - 5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising. - Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and “golden response” development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision-making. - Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps. - Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks. - Excellent communication skills in English to articulate marketing concepts to technical and non-technical audiences. - High attention to detail, strong organizational skills, and a deep understanding of marketing best practices. Requirements - Successful completion of a role-specific written assessment and a background check. Company Description DataForce by TransPerfect is part of the TransPerfect family of companies, the world’s largest provider of language and technology solutions for global business, with offices in more than 100 cities worldwide. We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering, enriching, and processing data for Machine Learning in different AI domains.

• Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented. • Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral. • Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market. • Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life. • Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions. • Create and evolve sales enablement materials, customer proof points, and use-case narratives. • Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams. • Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function.