• Own positioning and messaging for one or more product areas (e.g., embedded analytics, self-serve BI, AI features, enterprise/cloud) • Drive product launch strategy for new features and releases, coordinating across product, engineering, design, sales, and customer success • Build and maintain sales enablement materials — battlecards, pitch decks, one-pagers, and objection handling guides • Conduct ongoing competitive research and maintain a sharp understanding of the BI and analytics landscape • Partner with content and demand gen on campaigns, SEO narratives, and thought leadership that drives pipeline • Conduct customer and prospect interviews to surface insights that sharpen positioning and inform roadmap • Represent the customer voice internally — synthesizing insights from win/loss analysis, interviews, and community feedback to influence product and marketing strategy • Support category-level storytelling at industry events

Role Description DataForce by TransPerfect is seeking experienced Marketing Subject Matter Experts to support a next-generation Generative AI and analytics project. In this role, you will leverage your marketing expertise to design workflows, create evaluations, and provide guidance that ensures AI models deliver accurate, insightful, and business-relevant results in the field of marketing strategy, analytics, and communication. - Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management. - Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization. - Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management. - Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models. - Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability. Qualifications - 5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising. - Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and “golden response” development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision-making. - Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps. - Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks. - Excellent communication skills in English to articulate marketing concepts to technical and non-technical audiences. - High attention to detail, strong organizational skills, and a deep understanding of marketing best practices. Requirements - Successful completion of a role-specific written assessment and a background check. Company Description DataForce by TransPerfect is part of the TransPerfect family of companies, the world’s largest provider of language and technology solutions for global business, with offices in more than 100 cities worldwide. We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering, enriching, and processing data for Machine Learning in different AI domains.

• Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented. • Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral. • Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market. • Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life. • Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions. • Create and evolve sales enablement materials, customer proof points, and use-case narratives. • Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams. • Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function.

Title: Product Marketing Manager (Hybrid Columbia MD/Boston MA) Location: MA - Boston - Office , US - Headquarters - Maryland - Columbia Job Description: Who is Tenable? Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come be part of our journey! What makes Tenable such a great place to work? Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together! Applicants must be authorized to work for any employer in the U.S. without sponsorship. We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment. This includes, but is not limited to: F1-OPT, F1-CPT, H-1B, TN, J-1, etc Your Role: Tenable is seeking a talented and dynamic product marketing professional to help extend the company’s leadership in vulnerability assessment. In this high-impact role, you will leverage your creativity and marketing expertise to bolster Tenable’s practitioner, consultant and enterprise communities. You’ll be instrumental in establishing, nurturing, and monetizing these communities as they mature and adopt our enterprise platform. You will analyze customer needs, market trends, and competitor strategies to develop market insight, influence our product roadmap, and craft compelling messaging, content and go-to-market guidance. You will also lead and participate in demand generation and enablement activities. Collaborating with sales, marketing, sales enablement, product management, and executive management, you will play an active role in shaping Tenable’s products, marketing campaigns, and go-to-market strategy. This is an exciting opportunity for a product marketing professional with strong leadership potential to make an impact at one of cybersecurity’s leading companies. Your Opportunity: - Develop and nurture user communities via social, in-product, and direct marketing relationships - Contribute to the design of innovative go-to-market strategies, including e-commerce/storefront and ‘freemium’ offers - Develop buyer personas specific to transactional direct and channel-centric business models - Identify and deliver thought leadership leveraging Tenable Research insights to drive brand awareness and demand generation - Create compelling content for sales collateral, blog posts, website, channel offers, and related activities - Lead new product and major feature releases - Participate in webcasts, podcasts, events and other demand generation activities - Guide and contribute to sales and partner enablement - Must have the ability to travel (primarily domestic) up to 10% of time - This position is US-based only and must be located within commute distance to Columbia MD or Boston MA What You'll Need: - Bachelor’s degree or equivalent work experience required - 3+ years of high tech product marketing or similar experience; 5+ years of total career experience - Your written and oral communications skills are superb, and you can explain complex concepts clearly for a variety of audiences - You are able to successfully build relationships and collaborate with geographically dispersed teams - You have the ability to blend strategic thinking with creative execution - You possess excellent organizational skills and strong follow-through - You thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high - Your inherent drive and self-starter attitude motivate you to achieve dramatic success - Experience partnering with fast-paced, research-based teams - Able to work in a hybrid/on-site capacity at our headquarters in Columbia MD or Boston MA - May perform other duties and responsibilities that management may deem necessary from time to time #LI-Hybrid #LI-MM1 This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs. US Pay Range $102,500 - $136,500 USD We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance. Tenable Data Consent Statement Tenable is committed to protecting the privacy and security of your personal data. This Notice describes how we collect and use your personal data during and after your working relationship with us, in accordance with the General Data Protection Regulation (“GDPR”). Please click here to review. For California Residents: The California Consumer Privacy Act (CCPA) requires that Tenable advise you of certain rights related to the collection of your private information. Please click here to review.