Title: Sr. Marketing Manager (Public Sector) Location: Reston, Virginia *Hybrid role (3-4 days onsite) Must reside in Reston, VA area About the Role We are seeking a Senior Marketing Manager for the Public Sector to help drive awareness and demand for innovative cloud security solutions within the public sector market. This role focuses on developing and executing strategic marketing initiatives that support secure, scalable, and compliant cloud technologies for government and regulated organizations. The ideal candidate will partner closely with field marketing, sales, customer engineering, and cross-functional marketing teams to execute integrated campaigns, elevate market presence, and generate measurable business impact. Key Responsibilities - Integrated Field Marketing Strategy - Develop and execute integrated go-to-market programs in partnership with Field Marketing to drive pipeline growth, customer engagement, and measurable business outcomes. - Cross-Functional Collaboration - Serve as a strategic marketing partner to sales, customer engineering, digital marketing, content, and partner teams to align objectives and deliver high-impact initiatives. - AI & Data-Driven Marketing - Utilize AI tools and analytics to optimize campaigns, measure performance, and improve audience engagement across the customer journey. - Event & Program Management - Manage marketing budgets and lead event strategies across company-hosted and industry events, including large-scale conferences, executive engagements, and customer experiences. - Messaging & Market Positioning - Develop compelling messaging and differentiated value propositions related to cloud security, identity and access management (IAM), and network security solutions. - Customer Advocacy - Build strong customer relationships within the public sector and support the development of customer success stories, case studies, and reference programs. - Stakeholder Alignment - Collaborate with leadership and cross-functional teams to gain alignment and support for marketing strategies, initiatives, and investment priorities. - Account-Based Marketing (ABM) - Lead public sector ABM initiatives, including campaign development, audience segmentation, and performance measurement throughout the marketing funnel. Minimum Qualifications - Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent practical experience) - 10+ years of experience in business-to-business (B2B) marketing - 8+ years of experience supporting public sector or government-focused initiatives - Experience collaborating with cross-functional teams in complex organizations - Experience marketing cloud security or cybersecurity solutions preferred Preferred Qualifications - Proven experience developing and scaling Account-Based Marketing (ABM) programs - Strong expertise in digital-first and multi-channel campaign execution - Experience managing event programs and budgets for large-scale engagements - Knowledge of public sector procurement environments, channel requirements, and cloud technology trends - Ability to leverage analytics and AI-driven insights to optimize marketing performance - Strong executive communication and stakeholder management skills - Excellent project management, strategic thinking, communication, and analytical abilities Who thrives with us: - People who want to learn, but are self-motivated to learn from their projects - People who enjoy the really hard problems - People who enjoy having too much vs. too little to do - People who like creating from nothing (We still need a lot built to support our growth) - People who understand how to build and maintain relationships with their coworkers and their clients - People who like making others successful and understand the value of that as much as making themselves successful - People who leave their egos at home and really enjoy working with other brilliant people About Marvel Marketers Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy. As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.

• Build and document SOPs for key business processes — think sales workflows, onboarding processes, and client communication systems • Create a scalable, repeatable onboarding system for therapists with resources, templates, expectations, and educational content • Set up and manage a referral program for therapists, including process and incentive structure • Schedule monthly therapist meetings and establish seamless communication systems • Manage Dr. Angelica's calendar using Google Calendar, including troubleshooting sync issues • Communicate with clients via email for scheduling and availability • Build a calendar booking system for Discovery Calls • Post job ads to recruit therapists and manage communication in a WhatsApp group • Review job applications and recommend interview questions • Create SOPs for client onboarding and manage project management systems

• First month: build the review generation system and email automation. • Review Generation • Design and build a review request system across DTC and Amazon • Ensure eligible orders receive review requests; track and iterate on results • Email Marketing • Own Klaviyo — campaigns, automated flows, segmentation, A/B testing • Build lifecycle sequences (welcome, post-purchase, win-back, VIP) • Report on open rates, CTR, and revenue impact weekly • Listings, SEO & Conversion • Optimize product listings and copy across Shopify, Amazon, and Nordstrom • Improve keyword ranking and organic visibility on Amazon and Nordstrom • Drive organic traffic to Shopify through Google SEO • Identify and fix conversion barriers on the DTC storefront • Marketing Operations • Manage the master marketing calendar across DTC, retail, and email • Coordinate campaign assets, approvals, and on-time execution • Pull weekly performance reports; partner with Finance/Ops on launches

• Create and manage our Facebook and Instagram business pages from scratch • Design and run high-performing Facebook ad campaigns to generate leads and brand visibility • Develop our brand identity and ensure it’s consistent across all platforms • Produce engaging, on-brand content (graphics, reels, captions, etc.) • Track ad performance and continuously optimize for better results • Think big picture—bringing creative marketing ideas to the table and executing fast